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University of Tennessee, Knoxville

Masters Theses

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Full-Text Articles in Social and Behavioral Sciences

The Impact Of Utilitarian Product Reviews On Brand Perception, Benjamin Libon Dec 2023

The Impact Of Utilitarian Product Reviews On Brand Perception, Benjamin Libon

Masters Theses

The impact of online reviews on consumer behavior has been increasingly studied as online retail platforms have grown exponentially, and internet research used prior to purchasing products has become more common. However, limited research has examined the impact of those product reviews on the overall perception of the brands selling these products. This study exclusively looked at product reviews for high and low-involvement utilitarian products and analyzed how those reviews affect consumers' perception of a brand. Taking a sample of 301 participants, findings showed that star ratings had a drastic effect on consumers' perception of a brand, associating a low …

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Intergroup Dialogue Facilitation: Learning From Experts, Hannah J. Shinew Dec 2023

Intergroup Dialogue Facilitation: Learning From Experts, Hannah J. Shinew

Masters Theses

Intergroup dialogue (IGD) is a popular and effective tool for fostering communication between social identity groups and increasing social justice awareness and action. It has been implemented widely at colleges and universities across the United States and has also found a place in community-based interventions. Since the development of IGD, researchers have sought to identify participant outcomes and the factors that affect them. However, there is a dearth of research on the role of the facilitator in this process. Past research examining facilitators has examined only novice facilitators and has focused data collection on post-dialogue reflections. Additionally, there is little …

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Assessing The Impact Of The Tennessee Equine Industry, Olivia Watson Dec 2023

Assessing The Impact Of The Tennessee Equine Industry, Olivia Watson

Masters Theses

The Tennessee equine industry is alive and prevalent across the entire state. However, due to the expansiveness of the industry, lack of consistent record keeping, and large discrepancies among reporting agencies, it has proven to be difficult to accurately account for the total impact of the industry in terms of population, demographics, and overall economic impact. The objective of this study was to 1) determine population demographics and economic impact of the equine industry in Tennessee and 2) determine the public perception on the addition of live equine racing within the state. An anonymous, online assessment was developed (March-August 2022; …

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Using Fiber-Optic Reflectance Spectroscopy (Fors) To Identify Human Decomposition Fluid Characteristics In Plant Leaves And Soil, Anielle Duncan Dec 2023

Using Fiber-Optic Reflectance Spectroscopy (Fors) To Identify Human Decomposition Fluid Characteristics In Plant Leaves And Soil, Anielle Duncan

Masters Theses

Anthropologists may be asked by law enforcement or family members to assist in the search for missing deceased individuals. The search areas are often in harsh, rugged terrain for which some technologies, such as ground penetrating radar, cannot be used. Fiber-optic reflectance spectroscopy (FORS) is a portable instrument that can collect information on plants and soil in the surrounding environment, even in austere environments. This study aimed to test whether FORS could be used to identify decomposition fluid in nearby plants and soil in the visible near-infrared (VNIR) and short-wave infrared (SWIR) spectral regions. Using FORS to analyze the spectral …

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Examining How Parents Respond To Their Infant: The Difference Between Full-Term And Preterm Infants, Rebecca R. Crum Dec 2023

Examining How Parents Respond To Their Infant: The Difference Between Full-Term And Preterm Infants, Rebecca R. Crum

Masters Theses

Preterm infants born with a low birthweight are at risk for developmental delays both physically and cognitively. Research suggests that preterm infants struggle to meet developmental milestones in the same way that their full-term counterparts do, especially when it comes to their language development. This study examined the quantitative (i.e., number of words infants heard, amount of child vocalizations) and qualitative (i.e., contingent responding between infants and caregivers, proportion of infant-directed speech) in three cohorts of infants 1) infants born preterm (8-9-months chronological age; 6-months corrected age; n=6), 2) gestational age-matched full-term infants (~ 6 months chronological age), and 3) …

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Burned But Not Forgotten: Foodways Analysis Of Cooking Spaces From The First Kitchen On Thomas Jefferson’S Monticello Plantation, Peggy Marie Humes Dec 2023

Burned But Not Forgotten: Foodways Analysis Of Cooking Spaces From The First Kitchen On Thomas Jefferson’S Monticello Plantation, Peggy Marie Humes

Masters Theses

This thesis research evaluates the macrobotanical assemblage identified in soil samples from contexts collected throughout the South Pavilion kitchen space (44AB089) at Thomas Jefferson’s Monticello plantation in Charlottesville, Virginia. My primary research objectives strive to establish what types of plant remains are represented in soil samples recovered from three stratigraphically assigned temporal periods in this late eighteenth-century kitchen space. As the first kitchen at Monticello, where enslaved cooks prepared meals influenced by African American and French dishes for the Jefferson family until 1809, this site can help better establish an understanding of the cultural foodways and dishes within this time …

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Rebel Legitimacy: A Theory On Battle Intensity, Brooke A. Golden Dec 2023

Rebel Legitimacy: A Theory On Battle Intensity, Brooke A. Golden

Masters Theses

Why do some rebel groups experience more intense fighting during civil war than others? This paper examines the relationship between rebel legitimacy and battle intensity. Existing literature has much to say about the various variables that influence battle intensity; however, this paper will incorporate two causal mechanisms of rebel legitimacy that are often overlooked or understudied in the civil war literature that explores battle intensity. The two causal mechanisms are: the number of civilian deaths and the level of rebel governance. This study is unique in the way it challenges our current understanding of battle intensity through these mechanisms. This …

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No Evidence That Reasoned Analysis Impairs The Accuracy Of (Or Confidence In) Sports Forecasts, Andrew Langbehn Dec 2023

No Evidence That Reasoned Analysis Impairs The Accuracy Of (Or Confidence In) Sports Forecasts, Andrew Langbehn

Masters Theses

When making decisions, people can either rely on a gut feeling or engage in reasoned analysis to make a choice. Past research has made competing claims on whether relying on gut feelings or reasoned analysis leads to better decisions. However, these competing claims may be due to the types of decisions being made. Relying on gut feelings has been demonstrated to be superior in judgments about attitudes and leads to greater post-decision satisfaction. However, prior research demonstrating the benefits of gut feelings has used subjective and mostly unverifiable criteria for which to judge the quality of a decision. On the …

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If Not Us, Then Who?: Qtbipoc Graduate Researchers’ Experiences Researching Qtbipoc Communities, Vardaan Dua Dec 2023

If Not Us, Then Who?: Qtbipoc Graduate Researchers’ Experiences Researching Qtbipoc Communities, Vardaan Dua

Masters Theses

Experiences of minority graduate student researchers, specifically graduate student researchers that identify as queer and/or trans and Black, Indigenous, and other People of Color (QTBIPOC) have been largely underrepresented in current scholarship. Utilizing reflexive thematic analysis and semi-structured interviews, in the current study we explored the experiences of 20 QTBIPOC graduate student researchers who conduct QTBIPOC research. Results revealed five thematic patterns, including: (a) recognizing, resisting, and reforming systemic oppression within academia; (b) encountering interpersonal oppression within academic contexts; (c) personal well-being and the role of QTBIPOC research; (d) relations among one’s personal identities and engagement in QTBIPOC research; and …

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The Relationship Between Auditory Working Memory And Statistical Learning In Infancy, Mckenzie Mullins Sheets Dec 2023

The Relationship Between Auditory Working Memory And Statistical Learning In Infancy, Mckenzie Mullins Sheets

Masters Theses

Although previous research indicates that there is a strong relationship between auditory working memory and language skills in children and adults, no studies have explored this relationship in infancy. Working memory develops shortly before the onset of many language abilities in infancy, including the ability to use statistical information to segment words from speech. To track frequent syllable co-occurrences within a speech stream to locate word boundaries, infants must hold auditory information in their mind as one syllable quickly displaces another. Thus, it seems likely that auditory working memory plays a role in statistical learning. In the current study, I …

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Love On The Spectrum: Djuna Barnes’S Case Against Categorization In Nightwood, Kaitlyn A. Alford Aug 2023

Love On The Spectrum: Djuna Barnes’S Case Against Categorization In Nightwood, Kaitlyn A. Alford

Masters Theses

Djuna Barnes’s Nightwood is a challenging and beautiful text that continues to confound readers almost 100 years after its original publication. Though the text is often read as a “lesbian” novel, I consider the possibilities available when we read this text instead with a more open queerness in mind. By looking at the novel’s treatment of image, time, history, gender, sexuality, and identity, a new way of reading is revealed which rejects moves of taxonomization and categorization. This thesis explores how Barnes challenges dominant modes of representation and understanding, not to be a simple contrarian, but to present a new …

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An Analysis Of How Consumers Use Best-If-Used-By Dates As A Cue For Evaluating Food Products, Beth Anne Billie Ray Aug 2023

An Analysis Of How Consumers Use Best-If-Used-By Dates As A Cue For Evaluating Food Products, Beth Anne Billie Ray

Masters Theses

Food waste is a significant problem in the United States with over 133 billion pounds of food that goes unused or neglected by consumers every year. Consumers use best-if-used-by dates (BUBDs) as a cue in evaluating food and deciding when to throw away food. Using an experimental sensory approach, 183 consumers evaluated the appearance and taste of salads and lunch meat with varying BUBDs. After completing sensory evaluations, participants were then asked to state their willingness to pay (WTP) for each of the varying BUBDs and the percentage of the food product their household would consume, based on their recent …

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Socially Equal Energy Efficient Development: A Theoretical Reflection On Applied Work, Darcy A. Ayers Aug 2023

Socially Equal Energy Efficient Development: A Theoretical Reflection On Applied Work, Darcy A. Ayers

Masters Theses

This capstone is a “theoretically and experientially informed report” of the work I began as an AmeriCorps VISTA member in August 2021 and now do as Program Director for SEEED (Socially Equal Energy Efficient Development), a small Black-led nonprofit working to address racialized generational poverty in the communities of East Knoxville. The report serves as a record and reflection of my experience doing front-line anti-poverty work, primarily directing the flagship Career Readiness Program (CRP). I begin this report with a short recounting of the history of Knoxville’s urban development through a Black geographies lens and continue with a review of …

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Investigating The Proposed Mechanisms Guiding Negative Attentional Templates, Michael Kevin Mugno Aug 2023

Investigating The Proposed Mechanisms Guiding Negative Attentional Templates, Michael Kevin Mugno

Masters Theses

To complete goal-directed visual search, information that is gathered in working memory must be sorted by relevancy to the current task. In order to bias search, attentional templates are created within the construct of visual working memory (VWM) using both endogenous and exogenous information. While most attentional templates are built around positive information, which is directly relevant to the target of search, there are cases where negative information, which is directly relevant to the search but not necessarily the target itself, may be more efficient. However, the mechanisms behind how these negative templates direct search is debated. The goal of …

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Where’S My Favorite Dictator? An Analysis Of The American Empire In Post-Revolution Egypt, Jeremy Alan Brill Booth Aug 2023

Where’S My Favorite Dictator? An Analysis Of The American Empire In Post-Revolution Egypt, Jeremy Alan Brill Booth

Masters Theses

In 2011, Egypt became the epicenter of a regional wave of uprisings demanding an end to corruption, inequality, and undemocratic governance. The Egyptian revolution marked the hopeful beginning of a democratization process. However, in 2013 a military coup by General Abdel Fatah El-Sisi deposed the elected president and ended Egypt’s democratic experiment (DeSmet 2021). Despite the deterioration in U.S.-Egypt relations during the Obama administration and the erosion of political freedoms and economic stability over the last decade, the Trump administration enthusiastically embraced El-Sisi’s regime. Did Trump's claim that El-Sisi was his “favorite dictator” signal a profound shift in American policy? …

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One Step At A Time; Union Organizing In The Public Sector South, Daniel Urquieta Aug 2023

One Step At A Time; Union Organizing In The Public Sector South, Daniel Urquieta

Masters Theses

In October of 2000, a coalition of students and workers started a public sector labor union for higher education employees known as United Campus Workers at the University of Tennessee - Knoxville. As a public sector union in Tennessee, United Campus Workers lacks the right to collectively bargain. By conducting interviews with union-related personnel and reflecting on my own time as a member, this paper explains the way the labor union has still won campaigns for higher pay and policy changes at UT-Knoxville within its legal context, and what union members and staff organizers make of their experiences. I conclude …

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Examining The Moderating Effects Of Noncognitive Factors On College Students With And Without Attentional Difficulties: A Pilot Study, Faye Domokos Aug 2023

Examining The Moderating Effects Of Noncognitive Factors On College Students With And Without Attentional Difficulties: A Pilot Study, Faye Domokos

Masters Theses

Individuals diagnosed with Attention-Deficit/Hyperactivity Disorder (ADHD) are less likely to pursue higher education and more likely to face numerous challenges, such as increased rates of academic probation, withdrawal from classes, lower GPAs, and decreased graduation rates (Advokat et al., 2011; Heiligenstein et al., 1999; Wolf, 2001). Based on Farrington’s conceptual model of noncognitive factors that predict academic performance (2012), this study utilized a hierarchical multiple regression framework to evaluate whether the strength of the relation between inattention symptom severity and academic functioning is moderated by academic motivation. Additionally, moderated moderation analyses were conducted to assess whether the moderating effect of …

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My Ceo Has An Instagram? An Analysis Of Fortune 500 Ceo’S Personal Instagram Accounts, Courtney Dail Francis Aug 2023

My Ceo Has An Instagram? An Analysis Of Fortune 500 Ceo’S Personal Instagram Accounts, Courtney Dail Francis

Masters Theses

As social media evolves and changes, so does the need to be more active online. This need also applies to CEOs who have a direct pipeline to consumers. What CEOs post can have an impact on their organization and give a greater understanding as to who they are as a person, not just as a business leader. In this quantitative study, Fortune 500 CEO Instagram accounts are analyzed to better understand the overall theme of the content they are posting. It was found that the most popular styles posted on these accounts was personal posts and company/CEO/industry news and events. …

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Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf Aug 2023

Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf

Masters Theses

This paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Instagram is a popular platform for businesses to gain young fans and customers. The research and development of the sports industry have enabled considerable growth of …

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Urbanization On The Landscape Of The Old City: An Archaeological Investigation Of Site 40kn223 In Knoxville, Tennessee, Garrett B. Wamack Aug 2023

Urbanization On The Landscape Of The Old City: An Archaeological Investigation Of Site 40kn223 In Knoxville, Tennessee, Garrett B. Wamack

Masters Theses

In this thesis, I examine the effects of urbanization on the landscape and the people who lived upon it at archaeological site 40KN223 within the Old City in Knoxville, Tennessee. This landscape analysis focuses particularly on the decades from 1850 to 1920 during the birth and growth of the Old City. Amid the rising tides of commercialization, industrialization, and the flood-prone waters of First Creek, residents established a working-class neighborhood on the fringe of a substantial African American community. I examine this neighborhood and the transformation of its immediate landscape to understand how urbanization impacted its transformation, to learn who …

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Labor Migration Triggered By Covid-19 And Its Impact On Climate Change Adaptation Of Producers In Sunsari District, Nepal, Amrit Shrestha Aug 2023

Labor Migration Triggered By Covid-19 And Its Impact On Climate Change Adaptation Of Producers In Sunsari District, Nepal, Amrit Shrestha

Masters Theses

Due to the COVID-19 pandemic, many temporary labor workers who were employed in foreign countries lost their jobs and had to return to their homeland. These skilled laborers are involved in daily household tasks and farming decision-making processes. This study investigates the role of labor migrants who returned to their households due to COVID-19 on the climate change adaptation of farmers. The migrant laborers are relatively better educated, willing to adopt modern technology, and receive training. An ordered logistic regression was used to analyze the impact of COVID-19 on household’s access to institutional factors (Extension services, subsidies, and internet) as …

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“Knoxville Is Home Because I Have Made It That Way”: Drag Family And The Politics Of Joy In Knoxville, Tennessee, Devyn J. Kelly May 2023

“Knoxville Is Home Because I Have Made It That Way”: Drag Family And The Politics Of Joy In Knoxville, Tennessee, Devyn J. Kelly

Masters Theses

In this thesis, I uncover narratives of joy and love for a queer and trans drag family in Knoxville, Tennessee. Considered to be in a region that is openly hostile towards queer folk, I use documentary filmmaking to see how a family trans drag entertainers create queer space for themselves and others in the South. Current legislature is slashing rights for queer folk in Tennessee, directly affecting the lives and wellness of my participants. Through interviews I discover how this drag family, The House of Commitment, bands together to navigate their conservative surroundings, and form deep connections of home here. …

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Analyzing Youth Engagement And Gender Roles In The Groundnut Value Chain In Uganda Using The Photovoice Research Methodology, Annie Faye Carter May 2023

Analyzing Youth Engagement And Gender Roles In The Groundnut Value Chain In Uganda Using The Photovoice Research Methodology, Annie Faye Carter

Masters Theses

In regions of East Africa, groundnut (Arachis hypogaea L.) is cultivated as a common cash crop in areas of food insecurity and agricultural-dependent communities. Groundnut, also known as peanut, is a legume with a variety of important uses. This crop is especially popular with small-scale farmers and youth, who seek to harvest a crop which is affordable. As an expected 440 million young people enter the global labor market by 2030, those living in rural areas are at a disadvantage when searching for job opportunities. In Africa, this rural-urban divide has impacted the economic sector and the activities …

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Digital Inclusion In The Lis Literature: An Intersectional Analysis, Hannah Nichole Fountain May 2023

Digital Inclusion In The Lis Literature: An Intersectional Analysis, Hannah Nichole Fountain

Masters Theses

Digital inclusion refers to the conditions and degrees of access to information and communication technologies (ICT) among individuals and communities. This includes the variable determinants and outcomes associated with ICT connectivity, as well as efforts to mitigate digital exclusion. With the proliferation of ICT in the past 30 years, digital inclusion (and related concepts like the digital divide and digital literacy) has been a major focus of policymaking and public service efforts, with libraries serving as leaders in offering free public ICT and digital skills training. Digital inclusion research has commonly relied upon sociodemographic variables to survey determinants of …

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Covered Monuments And Black Erasure In Nashville, Tennessee, Kayla S. Roulhac May 2023

Covered Monuments And Black Erasure In Nashville, Tennessee, Kayla S. Roulhac

Masters Theses

Centennial Park is a staple of downtown Nashville, Tennessee because of its founding after the Tennessee Centennial and International Exposition in 1897, and also for the urban green space it provides for contemporary residents and visitors. A family-friendly space is presented to the visitors, yet there is a history of slavery within the park boundaries and Black removal. The lack of acknowledgement of the former plantation, the later removal of an African American university nearly adjacent to Vanderbilt University, and the modern presence of a Confederate monument in this space brings about questions regarding the memory of this particular landscape …

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Examining If A Candidate’S Presence On Facebook And Twitter Creates Favorable Public Opinion And Is A Predictor Of Vote Share In City Council Elections, Pranaav Jadhav May 2023

Examining If A Candidate’S Presence On Facebook And Twitter Creates Favorable Public Opinion And Is A Predictor Of Vote Share In City Council Elections, Pranaav Jadhav

Masters Theses

Although a considerable amount of research has proved that the use of social media by candidates fighting national elections has resulted in success, like the Obama campaign of 2008 (Hughes et al., 2010) and the Trump campaign of 2016 (Williams et al., 2018) it is still unclear whether the use of social media by candidates has any impact on local city council elections in the U.S. Focusing on the 2021 Knoxville City Council election, this study investigates whether candidates that had a social media presence, posted on social media more frequently than their opponent in the four weeks before Election …

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Anthropology In A Rural Archive: A Study That Moves Along And Against The Archival Grain, Julian W. Mcdaniel May 2023

Anthropology In A Rural Archive: A Study That Moves Along And Against The Archival Grain, Julian W. Mcdaniel

Masters Theses

Anthropologists have long engaged with archival materials in order to provide historically accurate information that might assist in the production of ethnographic projects. Archives are unique institutions where historical data can be found that contributes valuable information about particular groups of people; however, archives themselves are again and again being controlled by a higher power, particularly that of the State, and this act of ownership contributes to acts of omission that misconstrue historical narratives as well as descriptions of the people and places depicted within an archive. In this project, I engage with an archive located in a rural town …

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An Examination Of Sustainability Practices Within Ncaa Division I Athletic Teams, Anna Harder May 2023

An Examination Of Sustainability Practices Within Ncaa Division I Athletic Teams, Anna Harder

Masters Theses

According to The United States Environmental Protection Agency, in 1960, 7% of US waste was recycled or diverted – today, that is almost 35%. The minimization and eventual elimination of such products will help with issues such as diversion from these products in everyday life and replacing them with reusable alternatives are what makes a difference. Universities nationwide are beginning to understand the importance of the relationships between sustainability personnel and athletic administrators, which then channels into how collegiate teams practice sustainability. There is still much work to be done regarding the implementation of sustainability practices and procedures in college …

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Consumer Perceptions Of Flatheaded Borer Control Methods, Samuel Gerloff May 2023

Consumer Perceptions Of Flatheaded Borer Control Methods, Samuel Gerloff

Masters Theses

Flatheaded borers are insect pests that cause damage to ornamental and fruit producing plants. This study examines consumers’ willingness to pay for four alternative flatheaded borer control methods across four products. The four products tested included two plants (maple trees, blueberry bushes) and two fruits (apples (3 pounds), blueberries (1 pint)) to ascertain if differences were observed between product categories (plant verses food) and potential product uses for the plant categories (aesthetic vs food producing). The four control methods included a chemical drench, spray, cultivar selection, and cover crop. A no control option was also included. Survey data were collected …

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Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami May 2023

Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami

Masters Theses

Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …

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