Social and Behavioral Sciences Commons^™

What A Business Librarian Learned From The Health Sciences: Adapting The Pico Framework To Inform Library Instruction For Marketing Students, Jim Kelly

Library Faculty Publications

Problem/Need: How can I make a one-shot library instruction session for an undergraduate marketing research course more relevant and more interesting for the students and the librarian?

Solution: Draw on the techniques used by health sciences librarians (PICO, etc.), but reverse the PICO approach in order to create multidimensional scenarios to use when demonstrating library resources for these marketing research students.