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Full-Text Articles in Social and Behavioral Sciences
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Pamela K. Morris
From a social action theory perspective, Occupy Wall Street protesters’ signs are grounded examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by the protesters can be identified and analyzed. Results can enrich discourse of challenges. This paper is an exploratory investigation of 55 Occupy Wall Street signs using content analysis. It attempts to answer questions: How are the Occupy Wall Street protesters communicating their messages through signs; what are the issues; and how do the issues relate to advertising models?
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Pamela K. Morris
From a social action theory perspective, Occupy Wall Street protesters’ signs are grounded examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by the protesters can be identified and analyzed. Results can enrich discourse of challenges. This paper is an exploratory investigation of 55 Occupy Wall Street signs using content analysis. It attempts to answer questions: How are the Occupy Wall Street protesters communicating their messages through signs; what are the issues; and how do the issues relate to advertising models?
More Than Food: A Comparison Of Ad Images From German And American Culinary Magazines, Pamela K. Morris
More Than Food: A Comparison Of Ad Images From German And American Culinary Magazines, Pamela K. Morris
Pamela K. Morris
Visual messages provide society with models for behavior, including what to eat and which gender does domestic and professional cooking. Review and comparison of advertising images from two countries highlight differences in culture and gender roles which otherwise seem natural and mainly go unnoticed. In this study images from 1,250 advertisements found in 30 German and American culinary magazines were reviewed for food and gender characteristics. Among the findings, German publications offered more fruit/vegetable and juice/water/coffee/tea ads whereas U.S. periodicals contained more pasta/bread/rice/flour and breakfast fare ads. Men were more often depicted as professional chefs than women across both countries. …