Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
-
- Advertising (11)
- Culture (9)
- Content Analysis (3)
- International Advertising (3)
- Metaphors (3)
-
- Visual Communication (3)
- Visuals (3)
- Branding (2)
- Creative (2)
- Gender (2)
- Branding and Religion (1)
- Education (1)
- Food (1)
- Iconography (1)
- Internships (1)
- Media representation (1)
- Multimedia (1)
- Outdoor (1)
- Popular Religion (1)
- Praying Hands (1)
- Public Relations (1)
- Religion (1)
- Surveys (1)
- Teaching (1)
- Team teaching (1)
- Television (1)
Articles 1 - 13 of 13
Full-Text Articles in Social and Behavioral Sciences
An Exploratory Study Of Successful Advertising Internships: A Survey Based On Paired Data Of Interns And Employers, Pamela K. Morris, Seung-Chul Yoo
An Exploratory Study Of Successful Advertising Internships: A Survey Based On Paired Data Of Interns And Employers, Pamela K. Morris, Seung-Chul Yoo
Pamela K. Morris
As the job market becomes increasingly competitive, advertising educators must help students develop stronger skills, prepare for career positions and become more attractive to employers. Internships are a way for students to acquire critical real-world proficiencies and stand out in a job search. At the same time, employers benefit from and rely on internship programs, from learning new communication platforms to filling full-time positions. Using data from a field survey, this study provides a new understanding of the key elements and proposes a model for successful advertising internship programs. The investigation is unique, as the analysis pairs data from both …
Gender In Print Advertisements: A Snapshot Of Representations From Around The World, Pamela K. Morris
Gender In Print Advertisements: A Snapshot Of Representations From Around The World, Pamela K. Morris
Pamela K. Morris
No abstract provided.
Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands, And The United States, Pamela Morris, Jennifer A. Waldman
Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands, And The United States, Pamela Morris, Jennifer A. Waldman
Pamela K. Morris
Culture and language are intertwined. Metaphors, based on culture, are ubiquitous in thinking and communication. As social artifacts reflecting culture, advertising messages provide an opportunity to compare metaphors in different nations. Goals of this article are to understand how and why advertisers use metaphors and how they differ across countries, as well as how cultural characteristics are used to create compelling ad messages. Using a content analysis of 87 French, German, Italian, Dutch, and American magazine advertisements, this study examines metaphor usage and cultural attributes from four culture-bound product groups: food and beverage, automobiles, insurance/finance, and personal care.
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Pamela K. Morris
From a social action theory perspective, Occupy Wall Street protesters’ signs are grounded examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by the protesters can be identified and analyzed. Results can enrich discourse of challenges. This paper is an exploratory investigation of 55 Occupy Wall Street signs using content analysis. It attempts to answer questions: How are the Occupy Wall Street protesters communicating their messages through signs; what are the issues; and how do the issues relate to advertising models?
Teaching Multimedia Commercial Production For Advertising And Public Relations, Pamela Morris
Teaching Multimedia Commercial Production For Advertising And Public Relations, Pamela Morris
Pamela K. Morris
With the growth of online advertising and social media, it is increasingly necessary that advertising and public relations integrate video messages into campaign efforts. The academy needs to keep up by offering video production classes that focus on multimedia broadcast strategy and production unique to advertising and public relations. This article provides a description of an experimental course, Multimedia Commercial Production for Advertising and Public Relations, taught jointly by an advertising professor with significant agency experience and an active award-winning filmmaker at a private Midwestern university. Literature review of experiential learning and hands-on instruction of television production education provides the …
Global Advertising Strategies: Hong Kong, Japan, Shanghai And South Korea, Pamela K. Morris
Global Advertising Strategies: Hong Kong, Japan, Shanghai And South Korea, Pamela K. Morris
Pamela K. Morris
This research examines global advertising strategies and tactics in four Asian cultures: Hong Kong, Japan, Shanghai and South Korea. A content analysis of outdoor advertisements, one of the last mass media platforms with visuals for all to see, but as an ephemeral communication, little studied, are sampled from high-density, high traffic areas of each cultures. A literature review of global branding and advertising theory, including local and standardization strategies, will provide a foundation for investigation. Review compares differences and similarities in advertising tactics, including model selection, product category and product origin. The study is unique as it compares advertising messages …
Team Teaching Creative Applications For Advertising And Public Relations, Pamela K. Morris, John Goheen, Jessica Brown
Team Teaching Creative Applications For Advertising And Public Relations, Pamela K. Morris, John Goheen, Jessica Brown
Pamela K. Morris
This presentation describes how two experimental undergraduate team taught courses, Design for Advertising and Public Relations and Multimedia Commercial Production for Advertising and Public Relations, were developed and delivered within the context of student-centered learning.
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Pamela K. Morris
From a social action theory perspective, Occupy Wall Street protesters’ signs are grounded examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by the protesters can be identified and analyzed. Results can enrich discourse of challenges. This paper is an exploratory investigation of 55 Occupy Wall Street signs using content analysis. It attempts to answer questions: How are the Occupy Wall Street protesters communicating their messages through signs; what are the issues; and how do the issues relate to advertising models?
Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris
Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris
Pamela K. Morris
Make no mistake—it is popularity that makes pop culture important. And it is the powerful visual imagery of advertisements that helps define the largely artificial construction we call gender. Sex-role stereotyping and gender representations are typically studied in content analyses of television and magazine advertisements. Less common are investigations into outdoor advertising, a medium that is ubiquitous and the most democratic—everyone has equal access to visuals. This essay calls attention to and offers insights on advertisements in our outdoor visual space, focusing on gender representations. Capturing and analyzing these ephemeral images can show how they influence how we feel, think, …
Branding The Devine: Albrech Dürer's Praying Hands And The Branding Of Iconography, Pamela K. Morris, Katya Maslakowski
Branding The Devine: Albrech Dürer's Praying Hands And The Branding Of Iconography, Pamela K. Morris, Katya Maslakowski
Pamela K. Morris
In 1508, artist Albrech Dürer sketched a life-study of a pair of hands clasped in prayer. Over 500 years later, the ‘Betende Hände’ can be found all over the United States as knickknacks in private homes, as civic statues and online. The phenomenon is an interesting case study of popular religion, consumer culture and the intersections of public and private worship. Using a blend of advertising and branding theory and iconographic theory, this paper proposes to illuminate the ways that the Praying Hands of Dürer became a lasting symbol of popular devotion across a wide range of media.
More Than Food: A Comparison Of Ad Images From German And American Culinary Magazines, Pamela K. Morris
More Than Food: A Comparison Of Ad Images From German And American Culinary Magazines, Pamela K. Morris
Pamela K. Morris
Visual messages provide society with models for behavior, including what to eat and which gender does domestic and professional cooking. Review and comparison of advertising images from two countries highlight differences in culture and gender roles which otherwise seem natural and mainly go unnoticed. In this study images from 1,250 advertisements found in 30 German and American culinary magazines were reviewed for food and gender characteristics. Among the findings, German publications offered more fruit/vegetable and juice/water/coffee/tea ads whereas U.S. periodicals contained more pasta/bread/rice/flour and breakfast fare ads. Men were more often depicted as professional chefs than women across both countries. …
Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands And The United States, Pamela K. Morris
Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands And The United States, Pamela K. Morris
Pamela K. Morris
Using a content analysis of 87 French, German, Italian, Dutch and American magazine ads, variations in metaphors and cultural attributes were examined from culture-bound groups: food/beverages, automobiles, insurance/finance, and personal care. Findings provide examples for how culture is reflected in language and symbols. The study shows metaphors are exploited in headlines to capture attention throughout all countries. However, metaphors and cultural attributes are used strategically within nations to deliver persuasive messages.
Praying Hands: A Christian Metaphor, Pamela K. Morris
Praying Hands: A Christian Metaphor, Pamela K. Morris
Pamela K. Morris
Sometime around 1508, when Albrecht Dürer drew a study in silver point on blue paper of a pair of hands praying in Nürnberg, Germany, he could not have thought of the popularity and the mythology that a drawing of upturned hands would inspire some four hundred fifty years later. Praying Hands are now found on candles, funeral cards, lockets, flower planters, place mats, automobile license plates, and water towers. Why? What is it that makes this once mundane image so popular in the 20th century? The co-opting of images happens in advertising all the time, but what about religion? Current …