Social and Behavioral Sciences Commons^™

Cultivating And Reporting Of Campus Threats, Louis K. Falk, Douglas Stoves, Audrey W. Falk, Hilda Silva

Communication Faculty Publications and Presentations

The consumption of media has been established as one of the elements responsible for changing the general population’s perceptions. Specifically, cultivation theory (depending on the amount of media use) points to an enhanced representation of a characterization conveyed through the media. This depiction has the potential to create an inaccurate portrayal (stereotype) leading to an increased level of anxiety. The proliferation of reported incidents (real or perceived) associated with mass shootings in the U.S. over the last 20 years is an example. This paper traces the relatively recent coverage of mass shootings in the U.S. by the media and the …

Impact Of The Childhood Vaccine Discussion Format Over Time On Immunization Status, Douglas J. Opel, Chuan Zhou, Jeffrey D. Robinson, Nora Henrikson, Katherine Lepere, Rita Mangione-Smith, James A. Taylor

Communication Faculty Publications and Presentations

Objective: Presumptive formats to initiate childhood vaccine discussions (e.g. “Well we have to do some shots.”) have been associated with increased vaccine acceptance after one visit compared to participatory formats (e.g. “How do you feel about vaccines?”). We characterize discussion format patterns over time and the impact of their repeated use on vaccine acceptance.

Methods: We conducted a longitudinal prospective cohort study of children of vaccine-hesitant parents enrolled in a Seattle-based integrated health system. After the child’s 2, 4, and 6 month visits, parents reported the format their child’s provider used to begin the vaccine discussion (presumptive, participatory, or …

The Ability Of Narrative Communication To Address Health-Related Social Norms, Meghan B. Moran, Sheila T. Murphy, Lauren B. Frank, Lourdes Baezconde-Garbanati

Communication Faculty Publications and Presentations

Social norms are an important predictor of health behavior and have been targeted by a variety of health communication campaigns. However, these campaigns often encounter challenges related to the socially specific context in which norms exist: specifically, the extent to which the target population identifies with the specific reference group depicted and the extent to which the target population believes the campaign’s message. We argue that because of its capacity to effect identification among viewers, narrative communication is particularly appropriate for impacting social norms and, consequently, behavioral intention. This manuscript presents the results of a randomized trial testing the effectiveness …

Dead Newspapers And Citizens’ Civic Engagement, Lee Shaker

Communication Faculty Publications and Presentations

Using data from the 2008 and 2009 Current Population Survey conducted by the United States Census, this article assesses the year-over-year change in the civic engagement of citizens in America’s largest metropolitan areas. Of special interest are Denver and Seattle, where the Rocky Mountain News and Seattle Post-Intelligencer closed during the intervening year. The data from the CPS indicate that civic engagement in Seattle and Denver dropped significantly from 2008 to 2009 – a decline that is not consistently replicated over the same time period in other major American cities that did not lose a newspaper. The analysis suggests that …

Combating Violence Against Women Through C4d: The “Use Your Voice” Campaign And Its Implications On Audience-Citizens In Papua New Guinea, Vipul Khosla, Akina Mikami, Lauren B. Frank, Isabel Popal, Klara Debeljak, Amelia Shaw

Communication Faculty Publications and Presentations

Violence against women (VAW) is universally identified as a barrier to legal, social, political, and economic equality for women, violating their rights and fundamental freedoms. This article brings together existing literature and empirical research on addressing such violence in Papua New Guinea (PNG), providing results that can inform future work in this area. The literature review examines the causes of violence against women and the role that communication for development (C4D) can play in addressing these issues. The Use Your Voice campaign was implemented in PNG in late 2011 in an effort to promote speaking out against violence and displace …

The Importance Of Interpersonal Discussion And Self-Efficacy In Knowledge, Attitude, And Practice Models, Joyee S. Chatterjee, Anurudra Bhanot, Lauren B. Frank, Sheila T. Murphy, Gerry Power

Communication Faculty Publications and Presentations

This study contributes to the theoretical discussions about the influence of education-entertainment programming on consumers of the genre. Data from the end-line evaluation of an EE program produced by the BBC World Service Trust in India, Jasoos (Detective) Vijay, is used. The analysis focused on 834 sexually active young men, the key demographic target audience for the program. Using structural equation modeling techniques, an initial knowledge, attitudes, and practices model is examined. Adding self-efficacy and interpersonal discussion improve this model. Not only is interpersonal discussion important, but the target others with whom that discussion occurs are also important for predicting …