Social and Behavioral Sciences Commons^™

Scaling Expertise: A Note On Homophily In Online Discourse And Content Moderation, Dylan Weber

New England Journal of Public Policy

It is now empirically clear that the structure of online discourse tends toward homophily; users strongly prefer to interact with content and other users that are similar to them. I review the evidence for the ubiquity of homophily in discourse and highlight some of its worst effects including narrowed information landscape for users and increased spread of misinformation. I then discuss the current state of moderation frameworks at large social media platforms and how they are ill-equipped to deal with structural trends in discourse such as homophily. Finally, I sketch a moderation framework based on a principal of “scaling expertise” …