Social and Behavioral Sciences Commons^™

Cedarville Magazine, Spring 2024: The Value Of A Cedarville Degree, Cedarville University

Cedarville Magazine

No abstract provided.

Cedarville Magazine, Fall 2023: Overcoming Darkness With Light, Cedarville University

Cedarville Magazine

No abstract provided.

Cedarville Magazine, Summer 2023: Cultivating Community, Cedarville University

Cedarville Magazine

No abstract provided.

Purpose Advertising And The Credibility Gap, Tyler Milfeld, Eric Haley

Purpose Project

One approach to purpose advertising is brand activism—taking a stand on a sociopolitical issue. This research compares divergent perspectives on whether and how brand activism influences brand attitudes and purchase intentions. Results from three studies, in which real-world brands and messages were used, identify a credibility gap between brands with a reputation for activism (established activist brands) and those without a reputation (emergent activist brands). Findings also reveal how personal issue knowledge moderates the credibility gap. Among other contributions, this research creates a new brand typology in the brand activism arena and empirically demonstrates a more favorable effect for established …

Cedarville Magazine, Spring 2023: Called To Communicate, Cedarville University

Cedarville Magazine

No abstract provided.

Public Relations Planning & Strategy, Gary Carlin

Lynn University Digital Press Books

Public Relations Planning and Strategy is a comprehensive compilation of open access resources for college students seeking to understand PR planning and strategy essentials. This book presents a practical approach to developing effective PR plans that align with an organization's goals and objectives. Through case studies and real-world examples, readers will learn the critical elements of successful PR campaigns, including conducting research, identifying target audiences, creating messages, selecting media channels, and measuring results. This book also addresses emerging trends and PR issues, like the role and impact of social media and the importance of ethical considerations. With its practical approach …

Cedarville Magazine, Fall 2022: 40 Years Of Nursing, Cedarville University

Cedarville Magazine

No abstract provided.

Academic Brands And Cognitive Dissonance, Mark Bartholomew

Contributions to Books

Published as Chapter 7 in Academic Brands: Distinction in Global Higher Education (Mario Biagioli & Madhavi Sunder, eds., Cambridge University Press, 2022).

It is hard to reconcile the research university’s supposed reason for being – the reasoned pursuit of knowledge – with its methods for building brand awareness and equity. Just like pitches for other luxury goods, the selling of higher education depends on irrational appeals devoid of information and marketing missives meant to hug the line between legally protected puffery and outright fraud. Although universities have always borrowed from the selling strategies of the commercial sphere, in recent years, …

Cedarville Magazine, Summer 2022: Investing In Transformation, Cedarville University

Cedarville Magazine

No abstract provided.

Multiculturalism In Advertising: A Look At Non-Diversification And Stereotyping In The Advertising Industry., Elise Heesch

Honors Capstone Projects

If a surveyor was to ask, how does advertising make one feel, would the responses depend on the participant’s disposition, race, and gender? All the responses would potentially be different depending on whether a white male, young Indigenous person, or black female answered. Advertising contributes a significant portion of what society is exposed to. The general population takes advertisements for granted but the message is there to sell a product. Consumers do not always realize the fabricated messages that are present in most advertisements. Desensitization has taken place in response to the strategies that the marketers use. Numerous stereotypes are …

Cedarville Magazine, Spring 2022: Called To Excellence, Cedarville University

Cedarville Magazine

No abstract provided.

Cedarville Magazine, Fall 2021: One Thousand Days Transformed, Cedarville University

Cedarville Magazine

No abstract provided.

2021 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.

Cedarville Magazine, Summer 2021: A Season For Growth, Cedarville University

Cedarville Magazine

No abstract provided.

Cedarville Magazine, Spring 2021: Preparing Educators, Making Disciples, Cedarville University

Cedarville Magazine

No abstract provided.

Cedarville Magazine, Fall 2020: Caring Well. Staying Well., Cedarville University

Cedarville Magazine

No abstract provided.

2020 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.

Cedarville Magazine, Spring 2020: Business For The Glory Of God, Cedarville University

Cedarville Magazine

No abstract provided.

Cedarville Magazine, Fall 2019: Life-On-Life Discipleship, Cedarville University

Cedarville Magazine

No abstract provided.

Guide To The University Of San Diego News Print Media Coverage Records, University Of San Diego

University Records

This collection is a compilation of news articles, printouts of web media, and magazine clippings that contain articles about the University of San Diego. The majority of these clippings have been affixed to paper and are housed in folders organized by month. Table of Contents accompany the later years of monthly records. The Table of Contents lists the topical grouping of the media coverage, the article title, and the news agency. The majority of the original compilations are accompanied by photocopied duplicates. Beginning in 2001, these duplicates are bound.

Finding Aids are tools used to aid research by describing the …

Guide To The University Of San Diego University Relations Records, University Of San Diego University Relations

University Records

The University of San Diego University Relations records document the functions of the University Relations department and its offices. These functions include publication design, editing, and final products; planning for activities and events; surveys and research on community relations; and fundraising activities.

Finding Aids are tools used to aid research by describing the materials in a collection. University Records Finding Aids include historical and/or biographical information along with a description of the collection and a folder listing of the content.

To view this collection please email University Archives and Special Collections staff at spcoll@sandiego.edu.

Cedarville Magazine, Summer 2019: A Vision For Future Faithfulness, Cedarville University

Cedarville Magazine

No abstract provided.

Austin Fraser Internship In Reading, England, Megan Ditore

Student Engagement Posters

Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.

Cedarville Magazine, Spring 2019: Chapel - The Heartbeat Of Campus, Cedarville University

Cedarville Magazine

No abstract provided.

2019 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.

Cedarville Magazine, Fall 2018: To The Ends Of The Earth, Cedarville University

Cedarville Magazine

No abstract provided.

Cedarville Magazine, Summer 2018: High Tech Higher Calling, Cedarville University

Cedarville Magazine

No abstract provided.

Cedarville Magazine, Spring 2018: Adoption: The Heart Of The Gospel, Cedarville University

Cedarville Magazine

No abstract provided.

2018 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.

Cedarville Magazine, Fall 2017: 130 Years, Cedarville University

Cedarville Magazine

No abstract provided.