Social and Behavioral Sciences Commons^™

Authentically Advocating: Public Relations' Role In Social Issues Management, Gabrielle Leigh Dudgeon

Theses and Dissertations--Communication

Now more than ever, organizations utilize public relations to build, maintain, and even strengthen relationships with internal and external stakeholders. Many public relations strategies and tactics serve to bridge an organization’s interests with those of their publics, while also building, maintaining, and strengthening trust. Social issues management is one of the tools that has the potential to build long-term trust and commitment. Public relations practitioners have recognized this opportunity, and most engage in social issues management in a variety of ways to strengthen their organizations while also contributing to society (Fall, 2006). This double-edge tool can create long- lasting impact …