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Public Relations and Advertising

2001

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Articles 91 - 114 of 114

Full-Text Articles in Social and Behavioral Sciences

Ua12/2/1 College Heights Herald, Vol. 76, No. 33, Wku Student Affairs Jan 2001

Ua12/2/1 College Heights Herald, Vol. 76, No. 33, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Moore, Brian. Regents Approve Amended Virginia Pfohl Settlement
  • Moore, Brian. Another Race Suit Up for Trial – Robert Dye
  • Hall, Rex. Administration Gets First Peek at McLean Hall
  • Youngman, Sam. Growing Together – Bowling Green, Sandy Jones
  • Amazing Tones of Joy Planning Reunion
  • Walsh, Erica. Kentucky State University Choir Coming to Bowling Green
  • Fees Committee Should Step Lightly – Tuition
  • Grady, Brian. Editorial Cartoon re: Tuition
  • Gross, Tova. Itemized Bill Needed – Tuition
  • Kittinger, John. Egypt Needs a Pyramid – Parking Lots
  • Hall, Rex. Luxury …


Ua12/2/1 College Heights Herald, Vol. 76, No. 32, Wku Student Affairs Jan 2001

Ua12/2/1 College Heights Herald, Vol. 76, No. 32, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Hall, Rex. Journalism Building Redesigned – Mass Media & Technology Hall
  • Corcoran, Kate. Miles Away From Home – Chinese New Year, International Students
  • Brown, Abbey. Tuition, Fees May Become Package Deal
  • Hall, Rex. Network Computers Protected – Information Technology
  • New Pro-Choice Approach on Hill – General Education
  • Grady, Brian. Editorial Cartoon re: General Education
  • McBroom, Nathan. Apathy, or Selective Ignorance?
  • Lynch, Caroline. Would-be Weather Girl Offers Advice to Freshmen
  • Selvage, Melissa. Big Red Shuttle Increases Shop Stops
  • Hoang, Mai. The Learning Center Helps Students Succeed …


Ua12/2/1 College Heights Herald, Vol. 76, No. 31, Wku Student Affairs Jan 2001

Ua12/2/1 College Heights Herald, Vol. 76, No. 31, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Brown, Abbey. General Education Requirements May Be Changing
  • Moore, Brian. Adjustments Sought in Virginia Pfohl Deal
  • Dawes, Jennifer. Power & Prayer – Glenn Woodard, WKU Police
  • Western Leading Hearst Broadcasting Competition
  • Forensics Team Wins Awards
  • Ragan, Jason. College Heights Herald is Again Finalist in National Competition
  • Walsh, Erica. Students Attend Inauguration – George Bush
  • Hall, Rex. Corvette Awards Western Intern – Stephanie Lamb
  • University Senate Resolution Speaks for All – Virginia Pfohl, Tenure
  • Grady, Brian. Editorial Cartoon re: Keg Reward
  • Glaser, Joseph. Bad Judgment Abounds …


Ua12/2/1 College Heights Herald, Vol. 76, No. 30, Wku Student Affairs Jan 2001

Ua12/2/1 College Heights Herald, Vol. 76, No. 30, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Moore, Brian. University Senate Opposes Virginia Pfohl Deal – Tenure
  • Haarstad, Havard & Sam Youngman. Dream: Forever Young – Martin Luther King Jr. Day
  • Bennett, Jacob. Historic Death on Historic Day – Susan Crabtree
  • Walsh, Erica. Attendance a Struggle for Student Government Association
  • Walsh, Erica. Student Government Association Selects Finance Vice President Replacement – Mark Rawlings
  • Hall, Rex. Weather Station Still Suffering from Storm
  • University Safe at Last – University Boulevard
  • Grady, Brian. Editorial Cartoon re: WKU’s Offer to Students
  • Faculty Going the Extra Mile …


Ua12/2/1 College Heights Herald, Vol. 76, No. 29, Wku Student Affairs Jan 2001

Ua12/2/1 College Heights Herald, Vol. 76, No. 29, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Hall, Rex. New Light Intended for Safety
  • Bennett, Jacob. Carnegie Hall Singing a Dream – WKU Chamber Singers
  • Moore, Brian. Virginia Pfohl Settlement Sirs Questions of Diversity – Tenure
  • Moore, Brian. Western Seeks Benefits for Use of Hilltopper
  • Corbin, Brett. Get Ready to Brawl – Rough & Rowdy Brawl, Boxing
  • WKU Bookstore Extends Hours
  • Ragan, Jason. Two Gifts Announced – Football
  • Hall, Rex. Statues May Get New Home – Four Seasons, Italian Garden
  • Brown, Abbey. New Student Assessment Program Addresses Student Needs
  • University Lucks Out …


Ua12/2/1 College Heights Herald, Vol. 76, No. 28, Wku Student Affairs Jan 2001

Ua12/2/1 College Heights Herald, Vol. 76, No. 28, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Moore, Brian. Western Settles Reverse Discrimination Lawsuit – Virginia Pfohl, Tenure
  • Dawes, Jennifer. Freshman Caught With Gun in Dorm – Tyress Zehner
  • Walsh, Erica. New Faces new Land – Sophia Soberon, Talia Angulano, Paola Herrera, International Students
  • Youngman, Sam. Censorship Case Overturned – Kentucky State University
  • 15 Questions We Want Answered
  • Grady, Brian. Editorial Cartoon re: Big Red College Student
  • Karen, Mattias. The College Heights Herald’s 2001 Odyssey
  • Shinall, Dave. Number of International Students Enrolled at Western Increasing
  • Stricklin, Erica. Students May Find Uses for …


2001 Miracle Yearbook, Cedarville University Jan 2001

2001 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.


2001 January-September, Morehead State University. Office Of Athletics. Jan 2001

2001 January-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to September of 2001.


The Bison: 2001, Howard University Jan 2001

The Bison: 2001, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.


Wright State University Men's Soccer Media Guide 2001, Wright State University Athletics Jan 2001

Wright State University Men's Soccer Media Guide 2001, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001 Men's Soccer team. This guide includes photographs, player stats, game results, and records.


Wright State University Baseball Media Guide 2001, Wright State University Athletics Jan 2001

Wright State University Baseball Media Guide 2001, Wright State University Athletics

Athletics Publications

A media guide that features information about the coaches and players of the Wright State University's 2001 Men's Baseball team. This guide includes photographs, player stats, game results, and records.


Wright State University Women's Soccer Media Guide 2001, Wright State University Athletics Jan 2001

Wright State University Women's Soccer Media Guide 2001, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001 Women's Soccer team. This guide includes photographs, player stats, game results, and records.


Wright State University Men's And Women's Swimming And Diving Media Guide 2001-2002, Wright State University Athletics Jan 2001

Wright State University Men's And Women's Swimming And Diving Media Guide 2001-2002, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001-2002 Swimming and Diving team. This guide includes photographs, player stats, game results, and records.


The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case Jan 2001

The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case

Theses Digitization Project

As the popularity of news magazine format television programs increase, companies can find themselves in the middle of a public relations crisis. Although a very attractive alternative, counter-attack public relations can be very dangerous and have serious repercussions if not handled properly.


Integrating Public Relations Into Marketing Strategies In The State Of Qatar, Hamad Faleh Al-Hajri Jan 2001

Integrating Public Relations Into Marketing Strategies In The State Of Qatar, Hamad Faleh Al-Hajri

Theses Digitization Project

This study investigates the prevalence of public relations in Qatar's private sector and assesses the marketing manager's awareness of and attitude towards public relations.


Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye Jan 2001

Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye

MA TESOL Collection

In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a broad audience with the most economical route is a real concern of companies today and will continue to be the case. I beckon brand bearers, concept developers and advertisers to merely dare to consider a more nuanced set of factors prior to spinning out global campaigns. Those elements include: inquiry into the true existence of a …


Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger Jan 2001

Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger

Theses Digitization Project

In this study linkages between television viewers' perceived locus of control, message appeals in commercials, and types of commercial product were studied within the context of household television use.


Public Relations As A Marketing Strategy In The United Arab Emirates, Abdulla Butti Alqubaisi Jan 2001

Public Relations As A Marketing Strategy In The United Arab Emirates, Abdulla Butti Alqubaisi

Theses Digitization Project

The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations, and those that would benefit from its use. The objective is to provide marketing managers with the knowledge of the benefits of public relations and how it could be used to advantage in their marketing plans. Primary and secondary data was selected for the study. Primary data consisted of …


A Content Analysis Of Value-Based Advertising Strategies On The Internet, Ali Caglar Kepekci Jan 2001

A Content Analysis Of Value-Based Advertising Strategies On The Internet, Ali Caglar Kepekci

Theses Digitization Project

The purpose of this study is to analyze the contents of various web sites to determine whether they implement value-based advertising strategies relative to the level of buyer involvement.


Creating An Affinity Card Program: Developing A Response For Proposal, Peter A. Gasparro Jan 2001

Creating An Affinity Card Program: Developing A Response For Proposal, Peter A. Gasparro

Seton Hall University Dissertations and Theses (ETDs)

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A Psychographic Analysis Of Generation Y College Students, James Pokrywczynski, Joyce Wolburg Dec 2000

A Psychographic Analysis Of Generation Y College Students, James Pokrywczynski, Joyce Wolburg

James Pokrywczynski

No abstract provided.


The ‘Risky Business’ Of Binge Drinking Among College Students: Using Risk Models For Psas And Anti-Drinking Campaigns, Joyce Wolburg Dec 2000

The ‘Risky Business’ Of Binge Drinking Among College Students: Using Risk Models For Psas And Anti-Drinking Campaigns, Joyce Wolburg

Joyce Wolburg

No abstract provided.


Preserving The Moment, Commodifying Time, And Improving Upon The Past: Depictions Of Time In U.S. Magazine Advertising, Joyce Wolburg Dec 2000

Preserving The Moment, Commodifying Time, And Improving Upon The Past: Depictions Of Time In U.S. Magazine Advertising, Joyce Wolburg

Joyce Wolburg

No abstract provided.


A Psychographic Analysis Of Generation Y College Students, Joyce Wolburg Dec 2000

A Psychographic Analysis Of Generation Y College Students, Joyce Wolburg

Joyce Wolburg

No abstract provided.