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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Cedarville Magazine, Fall 2023: Overcoming Darkness With Light, Cedarville University
Cedarville Magazine, Fall 2023: Overcoming Darkness With Light, Cedarville University
Cedarville Magazine
No abstract provided.
Cedarville Magazine, Summer 2023: Cultivating Community, Cedarville University
Cedarville Magazine, Summer 2023: Cultivating Community, Cedarville University
Cedarville Magazine
No abstract provided.
Purpose Advertising And The Credibility Gap, Tyler Milfeld, Eric Haley
Purpose Advertising And The Credibility Gap, Tyler Milfeld, Eric Haley
Purpose Project
One approach to purpose advertising is brand activism—taking a stand on a sociopolitical issue. This research compares divergent perspectives on whether and how brand activism influences brand attitudes and purchase intentions. Results from three studies, in which real-world brands and messages were used, identify a credibility gap between brands with a reputation for activism (established activist brands) and those without a reputation (emergent activist brands). Findings also reveal how personal issue knowledge moderates the credibility gap. Among other contributions, this research creates a new brand typology in the brand activism arena and empirically demonstrates a more favorable effect for established …
Cedarville Magazine, Spring 2023: Called To Communicate, Cedarville University
Cedarville Magazine, Spring 2023: Called To Communicate, Cedarville University
Cedarville Magazine
No abstract provided.
Public Relations Planning & Strategy, Gary Carlin
Public Relations Planning & Strategy, Gary Carlin
Lynn University Digital Press Books
Public Relations Planning and Strategy is a comprehensive compilation of open access resources for college students seeking to understand PR planning and strategy essentials. This book presents a practical approach to developing effective PR plans that align with an organization's goals and objectives. Through case studies and real-world examples, readers will learn the critical elements of successful PR campaigns, including conducting research, identifying target audiences, creating messages, selecting media channels, and measuring results. This book also addresses emerging trends and PR issues, like the role and impact of social media and the importance of ethical considerations. With its practical approach …
The Ouachitonian 2023, Ouachitonian Staff
The Ouachitonian 2023, Ouachitonian Staff
OBU Yearbooks: The Ouachitonian
The 2023 Ouachita Baptist University yearbook, The Ouachitonian, records the events of this college year. Its goal is to remind readers of pleasant memories and enduring friendships formed at OBU, as well as of the students, faculty, staff, organizations, and events that shaped OBU in 2023.