Social and Behavioral Sciences Commons^™

The Campaign Strategies Of Candidate Richard Fulton In Nashville's 1975 Mayoral Race, Debra Braselton

Masters Theses & Specialist Projects

Because of the increasing importance of local government in America's cities, it is worthwhile to note what factors influence the election of our local leaders. This study sought to isolate the communication factors and rhetorical strategies which influenced the election of Mayor Richard Fulton in Nashville's 1975 Mayoral Race.

Data was gathered from the written and video media, a private interview with the candidate, and campaign materials. Research also provided the candidate's previous political background.

Various factors in Nashville's 1975 Mayoral Race combined to produce an insightful episode in rhetorical and nonrhetorical communication campaign strategies. During the initial stages of …