Social and Behavioral Sciences Commons^™

Tensions And Metaphors In Higher Education Fundraising Profession, Jessica Martin Carver

Masters Theses & Specialist Projects

This research examined the language used by higher education development professionals, specifically similar and dissimilar tropes and how they shape the perception of those development professionals. By studying these linguistic devices, insight is provided into this particular occupation and the effects these devices have on perceptions and interpretation. The findings in this study could help to produce more skilled communicators in the field and could be used as a framework to study other professional positions. Semi-structured interviews were conducted to gather data from twelve participants, and the data was then analyzed through thematic analysis. Findings revealed the types of metaphors …

Public Relations: Its Importance In The Public School System, Lawrence Crittenden Hunter

Masters Theses & Specialist Projects

Literature was reviewed to determine the importance of a public relations program in the public school system. Information was retrieved from various published sources, including materials from the National School Public Relations Association, professional journals, books relating to public relations and a variety of other educational reports.

An analysis of the literature reveals the following components of a successful public relations program:

1. A plan of action benefits the public relations program.
2. Staff participants benefit the public relations program.
3. Parent involvement is an important aspect of the public relations program.
4. Community involvement is essential to a successful public relations program

The Campaign Strategies Of Candidate Richard Fulton In Nashville's 1975 Mayoral Race, Debra Braselton

Masters Theses & Specialist Projects

Because of the increasing importance of local government in America's cities, it is worthwhile to note what factors influence the election of our local leaders. This study sought to isolate the communication factors and rhetorical strategies which influenced the election of Mayor Richard Fulton in Nashville's 1975 Mayoral Race.

Data was gathered from the written and video media, a private interview with the candidate, and campaign materials. Research also provided the candidate's previous political background.

Various factors in Nashville's 1975 Mayoral Race combined to produce an insightful episode in rhetorical and nonrhetorical communication campaign strategies. During the initial stages of …

The Utilization Of College News: A Study Of Newspaper Usage Of Press Releases & Their Role In Public Relations, Robert Adams

Masters Theses & Specialist Projects

The purpose of this study is three-fold, and it is predicated on these assumptions. First, on the basis of the information obtained, the methods of disseminating news of student accomplishments on campus can be improved. Secondly, by knowing the form and content desired by the various papers, a college can provide more of the type of news which will be printed, therefore bringing recognition to deserving students in all areas of campus endeavor. Thirdly, by recognizing achievements of individual students, the College, indirectly, will benefit from the publicity.

It is within the framework of these formal purposes that this project …