Social and Behavioral Sciences Commons^™

Donation Repository Helps Cancer Patients Get Treatment, Mark D. Weinstein

News Releases

A cancer diagnosis comes with many questions. How bad is it? What are my options? Will insurance cover it? These questions can be paralyzing — and their answers sometimes crushing. But one Cedarville University professor aims to alleviate the stress of cost and insurance concerns by organizing a medication donation program that could save patients tens of thousands of dollars — and, potentially, their lives.

Building On Campaign Success, Cedarville Sets New $175m Goal, Mark D. Weinstein

News Releases

Two years earlier than expected, Cedarville University has surpassed its $125 million goal for One Thousand Days Transformed: The Campaign for Cedarville. The university announced that it has received commitments of $131.8 million.

Ouachita Student Media Honored Among The Best Locally, Nationally, Felley Lawson, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University student media have earned 82 awards for excellence, including seven national and 38 state awards for the Ouachitonian yearbook and 37 state awards for the Signal newspaper, Ouachita Sports Digital Network, online media, and television coverage.

The 2022 Ouachitonian was honored with a Pacemaker Award from the Associated Collegiate Press. Announced in March during the ACP National College Media Conference in San Francisco, the Pacemaker is one of the oldest nationwide awards for college journalism. Additionally, the Ouachitonian was awarded the All-American distinction in the ACP’s annual critique service of student publications. Marks of Distinction were earned …

Another Record Size Graduating Class At Cedarville University, Mark D. Weinstein

News Releases

The pomp and circumstance that one would expect at a college graduation were on display Saturday, May 6, when Cedarville University graduated 965 students — its largest class by 6% — during the 127th annual commencement ceremony in the Doden Field House. The university graduated 909 students in 2022.

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan

Electronic Theses and Dissertations

Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.

Brilliant And Driven: 19-Year-Old Nigerian Earns College Degree, Mark D. Weinstein

News Releases

Most college students start school at the age of 18 and graduate four years later. But for one Cedarville University senior majoring in computer science, he’s getting a major head start.

Ouachita Senior Joshua Spiva Publishes Research Paper In "Polymers", Addie Woods, Office Of Communications & Marketing

Press Releases

Joshua Spiva, a senior biomedical sciences and chemistry double major from Magnet Cove, Ark., published a research paper in the scientific journal, “Polymers.”

The paper, titled “Electrospinning Drug-Loaded Alginate-Based Nanofibers towards Developing a Drug Release Rate Catalog,” details the results of Spiva’s research on creating a catalog to help biomedical scientists understand how drugs release from certain materials. He worked for more than 2 ½ years on the project with Dr. Sharon Hamilton, associate professor of chemistry at Ouachita, to complete research that Hamilton began with students at Delta State University, where she was an assistant professor of chemistry before …

Ouachita Students Earn Top Honors In Governor's Cup Competition, Addie Woods, Office Of Communications & Marketing

Press Releases

Students from Ouachita Baptist University’s Hickingbotham School of Business placed first and second in the small business division and first in the elevator pitch competition during the 23rd annual Arkansas Governor’s Cup Collegiate Business Plan Competition on April 7 in Fayetteville, Ark.

Jillian Woodruff, a senior business administration/management major from Hope, Ark., placed first overall in the Winrock Automotive Small Business Division and won a $10,000 cash prize with Waderbuddy, a product designed to help users remove duck hunting waders quickly and safely. She was advised by Dr. Chris Brune, professor of finance and George Young Chair of Business at …

A Second Graduation On Saturday: From Cancer To Doctor Of Pharmacy Degrees, Mark D. Weinstein

News Releases

Tracee and Earnest Campbell had no idea what they’d have to go through to earn their degrees from Cedarville University’s School of Pharmacy after years of already working in the pharmacy industry. Persevering through a trying battle with breast cancer, the couple will receive their Doctor of Pharmacy degrees at 2 p.m. on Saturday, May 6 — tried, tested, and prepared for what’s next.

Ouachita To Hold Commencement Exercises May 13, Felley Lawson, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University will host its 136^th Spring Commencement on Saturday, May 13, at 9:30 a.m. on the front lawn of Cone-Bottoms Hall. The ceremony will honor more than 400 graduates, including awarding the university’s first Master of Science in Education degrees in curriculum & instruction.

Others recognized include those who have earned Bachelor of Arts, Bachelor of Science, Bachelor of Science in Nursing, Bachelor of Music, Bachelor of Music Education and Bachelor of Fine Arts degrees, as well as Master of Science degrees and post-baccalaureate certificates for Dietetic Internship. Graduates recognized will include students who completed their degree …

Lane Dunman Named Winner Of Second Annual David Glaze Music Competition, Kaelin Clay, Ouachita News Bureau

Press Releases

Lane Dunman, a sophomore instrumental music education major from Cash, Ark., won the Second Annual David Glaze Music Competition at Ouachita Baptist University. Held on Thursday, April 27, in McBeth Recital Hall, the competition featured performances from five finalists representing various music disciplines in Ouachita’s School of Fine Arts.

“Of the several performances I’ve been involved in at Ouachita, this is my favorite program of music I’ve prepared,” Dunman said. “I feel that it gave me an opportunity to relax and focus more on musicality and quality of sound – what I think are my two biggest strengths as a …

Ohio's Newest Pa Program Begins May 8, Mark D. Weinstein

News Releases

Cedarville University is a step closer to enrolling its inaugural cohort in the new physician assistant (PA) program with student orientation and faculty hires completed. The program, which received Accreditation-Provisional* status from the ARC-PA last fall, begins on Monday, May 8.

Pharmacy Leadership: Dr. Thad Franz Named Assistant Dean, Mark D. Weinstein

News Releases

For years, Dr. Thad Franz has been the face of the Cedarville University School of Pharmacy when meeting with external stakeholders and hospitals across Ohio, while also teaching future pharmacists.

Now, Franz will seek to further invest in Cedarville’s pharmacy students in his new role as assistant dean of student affairs within the school of pharmacy. This is a position that was established to provide additional services to students while maximizing the skill set of Franz.

Madison Melcher Wins $5,000 In Annual Ouachita Business Plan Competition, Addie Woods, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University’s Hickingbotham School of Business hosted its 13th annual Business Plan Competition in December. Madison Melcher, a senior business administration major from Rockwall, Texas, placed first in the competition with her business plan, Covered by Grace, and received a $5,000 cash prize. Melcher was advised by Johan Eriksson, visiting instructor of business administration and director of entrepreneurship programs.

Megan Foshee Selected For National League For Nursing Leadership Program, Addie Woods, Office Of Communications & Marketing

Press Releases

Megan Foshee, assistant professor and coordinator of the nursing simulation lab in Ouachita Baptist University’s Department of Nursing, has been selected for the National League for Nursing’s 2023 Leadership Development Program for Simulation Educators. The year-long initiative is part of the NLN Leadership Institute.

The simulation leadership development initiative is designed for experienced nurse educators in the simulation field who want to have a leadership role in simulation.

Foshee is one of 15 education simulationists chosen to participate this year in the program, which cultivates leadership skills in nurse educators who have already gained experience at work in the field. …

Fairborn Administrator Is Cedarville University's "Excellent Educator", Mark D. Weinstein

News Releases

In hopes of inspiring the next generation of educators, Cedarville University education faculty are preparing for the education graduation ceremony. Each year, a faculty-nominated full-time educator is honored at the ceremony as the Excellent Educator of the Year — giving students an example of a career to aspire to.

Students Who Engineer Together, Stay Together, Mark D. Weinstein

News Releases

One could say Annie Rourke and Jonathan Gregory do everything together. The pair of engineering students at Cedarville University plan to keep it that way with a wedding and mutual job designing missiles and rockets on the horizon.

Cross-Cultural Nursing Opportunity For Students, Mark D. Weinstein

News Releases

Eight students in Cedarville University’s School of Nursing program will further their college education this summer by serving in a cross-cultural internship at Shalom Birthing Home in Antipolo, Philippines. The students will care for patients — from infants to expecting mothers.

The Role Of Storytelling In Digital Brand Marketing: A Case Study Of Tennessee Hills Distillery And Brewstillery, Cassidy Blackwell

Undergraduate Honors Theses

This study evaluates the impacts of brand storytelling on customers of a craft brewery and distillery in East Tennessee. Brand storytelling is well researched, but has not been applied to niche sectors and customer response. The study consisted of a 15-question survey distributed to customers of Tennessee Hills Distillery and Brewstillery (TN Hills), and received 139 responses. The results were that despite a seeming trend of lack of engagement with the business, respondents value brand stories and can identify unique brand characteristics. Respondents’ answers reflected a personal connection with TN Hills, and connected the brand to grander ideals like the …

Cedarville Magazine, Spring 2023: Called To Communicate, Cedarville University

Cedarville Magazine

No abstract provided.

Health-Oriented Nonprofit Organizations: The Influence Of Framing And Altruism On Intention To Donate, Abbey Dilatush

Graduate Theses and Dissertations

This study investigated the influence of framing and altruism on individuals' intentions to donate to a health-oriented nonprofit organization. One hundred ninety-three participants were recruited from social media to complete an experiment online. Participants reviewed fundraising messages using either a statistical frame or a narrative frame. Following the presentation of a fundraising message participants completed close-ended self-report scales to evaluate their perceptions of the ad, their intentions to donate, and their personal altruism. Results demonstrated there was a correlation between intention to donate and ad evaluation. Next, there was no relationship between altruism and intention to donate and neither frame …

Connecting Students With Community-Based Organizations For Informal, Short-Term Experiential Learning Opportunities: A Portal Proposal For Csusb, Dia Poole

Electronic Theses, Projects, and Dissertations

Each term, scores of students enrolled in practicum courses at universities must connect informally with community-based and nonprofit organizations (CBOs/NPOs) for short-term research, volunteerism, or practicum coursework assignments. In most cases, these student-community connections are known only to the students, the organizations they serve with, and the faculty who see the results of coproduced assignments. Few examples can be found in scholarly literature—beyond cursory nods to their existence—of structures designed and implemented primarily for connecting students with CBOs/NPOs and tracking participation in these informal experiential learning opportunities. Further, few examples exist of mechanisms that allow local organizations to convey their …

T. Hanks For Nostalgia: The Power Of Tom Hanks And Film Branding, Jacob Higgs

Electronic Theses and Dissertations

In March 2020, Tom Hanks announced he had contracted COVID-19 while shooting the Elvis Presley Biopic in Australia. On Instagram, he encouraged fans to take the disease seriously and be aware of how severe of a disease it was. Character brands and nostalgia have been found to foster trust in products and encourage relationships with those brands. Using the lens of nostalgia and uses and gratification to examine Tom Hanks as a character brand, the researcher analyzed five blockbuster films with Tom Hanks as the lead character. The study used narrative thematic analysis to observe Hanks and the depictions of …

Check It Out: Analyzing The Checkout Experience Of Small Business E-Commerce Websites, Janet Lovera

Undergraduate Honors Thesis Collection

There is limited research available aimed at identifying specifically how a small business shopper may experience different pain points during checkout in comparison to well-known retail websites and the layout of their e-commerce websites. Enlightened by the Technology Adoption Model and the concept of consumer trust, the purpose of this research is to determine similar characteristics across small business e-commerce websites to identify common pain points for users, or simply what small businesses lack regarding common elements that ease the checkout experience for consumers. From these insights, elements within the checkout experience can be compared to the pain points of …

From Softball To The Stars: Cedarville Junior Lands Nasa Internship, Mark D. Weinstein

News Releases

Lauryn Leslie, a junior electrical engineering major at Cedarville University, never thought the injury that ended her collegiate softball career would simultaneously lead her to the internship of her dreams with the NASA Glenn Research Center in Cleveland, Ohio.

Ouachita Department Of Theatre Arts To Host One Act Play Festival May 4-5, Kaelin Clay, Office Of Communications & Marketing

Press Releases

The Ouachita Baptist University Department of Theatre Arts will present its Student Directed One Act Play Festival on May 4-5 at 7:30 p.m. in Verser Theatre. The performances are free and open to the public, and they are based on students’ work in a play directing course taught by Dr. Dawn Schluetz, visiting associate professor of theatre arts.

Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami

Masters Theses

Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …

The Impact Of The Csr Messages Type On Corporate Image: A Cross-Cultural Investigation, Hansen Lee

All Theses

This study investigates the impact of internal and external CSR messages on corporate image within a cross-cultural context. A 3 x 2 between-subjects experiment was conducted to examine the effects of CSR message types on general corporate image, trust, and credibility among U.S. and Chinese participants. The results revealed that U.S. and Chinese participants displayed varying levels of perceived corporate image and credibility. Chinese participants exhibited higher levels of trust, corporate image, and credibility after receiving CSR messages, regardless of type. Significant interaction effects were noted between CSR message type and culture on corporate image and credibility. Chinese participants had …

Exploring Avenues On Social Media For Public Health Organizations To Connect With The Lgbt+ Community, Louisa Glazunova

All Theses

There has been a significant increase in the number of nonprofit organizations that focus on health and wellness in the United States. These organizations center on creating and maintaining relationships with stakeholders through various approaches. One of these approaches is to use social media marketing to connect with their target audience and promote engagement with provided services and informational content. This study analyzed how sources of content on social media impact the LGBT+ community's perception of their relationship with a nonprofit organization specializing in LGBT+ health and well-being. An organizational-public relations and social media marketing framework was adapted to analyze …

Using Linkedin To Promote Effective Corporate Social Responsibility Communication Through The B2b Supply Chain, Eden Wallace

All Theses

Utilizing LinkedIn as a communication tool for Corporate Social Responsibility (CSR) communications is a relatively unknown area of CSR research. However, existing scholarship and current business trends suggest that LinkedIn may be beneficial for business to business (B2B) companies to communicate to their corporate partners. Findings from this study advance communication scholarship in this relatively new area of research and provide new understanding in how LinkedIn can be used by companies to strengthen business operations pertaining to corporate social responsibility. This thesis examines how Equinix, a B2B company, communicates its socially responsible initiatives on LinkedIn and to what extent its …