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The Impact Of Commitment, Accountability, And Written Goals On Goal Achievement, Gail Matthews

Psychology | Faculty Presentations

Perhaps you have heard of the Yale (or Harvard Business School) study of goals in which only 3% of the graduating class had specific written goals for their futures. Twenty years later that 3% was found to be earning an astounding 10 times that of the group that had no clear goals. Well, it turns out that this “study” is merely an “urban myth,” as extensive reviews of the research literature by me and by Steven Kraus (a social psychologist from Harvard) as well as investigative reporting by Fast Company magazine revealed that no such study had ever been done! …