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Social and Behavioral Sciences Commons

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Mass Communication

2006

LSU Doctoral Dissertations

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Full-Text Articles in Social and Behavioral Sciences

Communicating The Modern Entrepreneurial University In The 21st Century: A Case Study Of Academic Capitalism And Media Messaging In The Pursuit Of Revenues And National Prominence At Louisiana State University, Charles F. Zewe Jan 2006

Communicating The Modern Entrepreneurial University In The 21st Century: A Case Study Of Academic Capitalism And Media Messaging In The Pursuit Of Revenues And National Prominence At Louisiana State University, Charles F. Zewe

LSU Doctoral Dissertations

American public universities have passed through three stages of development: the religious, the philanthropic/land-grant, and the federal research university. Squeezed by government budget cuts and demands for more money to pay for research and faculty raises, U.S. higher education has entered a fourth phase, the entrepreneurial university. Public universities are increasingly capitalizing on the intellectual property of their faculty and students to sustain themselves and expand. Administrators spout free-market rhetoric as faculty attempt to commercialize research by creating spin-off companies. Using Louisiana State University as a case study, this dissertation, applies a combination of organizational knowledge creation and resource dependence …