Social and Behavioral Sciences Commons^™

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

Comic Book Fandom: An Exploratory Study Into The World Of Comic Book Fan Social Identity Through Parasocial Theory, Anthony Robert Ramirez

Open Access Theses & Dissertations

Comic books and their extensive lineup of characters have invaded all types of media forms, making comics a global media phenomenon that are having a wider profile in media and popular culture. The community of comic book fans has grown as well. The purpose of this study is to investigate how these fans identify with their favorite comic book character(s) through the application of parasocial theory, in order to discover if and how various identification levels lead to the fan's level of fandom or attachment. Various fans of comic books are interviewed, in order to investigate attachment levels and level …

Audience Engagement With Mother-Daughter Relationships In Prime-Time Television Of The 21st Century: A Qualitative Analysis Of Interpretation, Sensemaking, And Perceived Effects, Meghan L. O'Briend

Mass Communications - Dissertations

This qualitative analysis examines audience engagement with fictional portrayals of mother-daughter relationships in prime-time television of the 21st century. I used in-depth interviews with women of different backgrounds to explore how real mothers and daughters interpret portrayals of mother-daughter relationships on television; how they make sense of their own mother-daughter relationships through their engagement with these portrayals; and how and to what extent their engagement with these portrayals influences their own lives and mother-daughter relationships.

The results of this study uncovered a process of audience engagement with mother-daughter relationships on television that involved the viewing experience, interpretation, sensemaking, and perceived …

Radio's Influence On Music From 1919 To 1926, Aaron Hawley

Honors Theses

Advances in technology have dramatically changed the lives of Americans throughout the twentieth century. Many of these advancements have become commonplace. For instance, the words "airplane," "computer," "radio," and "television" were not common a hundred years ago. Today, even small children know the definitions of these words. In addition, as new technologies develop, methods of accomplishing tasks change. These changes are then incorporated into our normal way of life. This gradual development causes many people to fail to consider the true implications of the technology on their way of life. Aspects of American's lives that used to be considered luxuries …