Social and Behavioral Sciences Commons^™

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

Newsroom: Veteran Projo Columnist To Join Rwu 9/12/2016, Roger Williams University School Of Law

Life of the Law School (1993- )

No abstract provided.

The Spectacle Of Black Violence: Historicizing Worldstarhiphop.Com, Caylon Fowlkes

Media and Communication Studies Summer Fellows

Have you ever watched, and possibly laughed, at videos of Blacks fighting? You’re not the only one. Worldstarhiphop.com was created in 2005; it is an online hub for “everything” in regards to hip hop culture. This includes sports highlights and new rap artists as well as “crazy fights” mainly between Black people. The videos are primarily made by Blacks and exploited by many. The purpose of this project is to investigate the attraction society has to the behavior of black youth. There are many things that contribute to this phenomenon of violence occurring among black youth. I have chosen to …

Comic Book Fandom: An Exploratory Study Into The World Of Comic Book Fan Social Identity Through Parasocial Theory, Anthony Robert Ramirez

Open Access Theses & Dissertations

Comic books and their extensive lineup of characters have invaded all types of media forms, making comics a global media phenomenon that are having a wider profile in media and popular culture. The community of comic book fans has grown as well. The purpose of this study is to investigate how these fans identify with their favorite comic book character(s) through the application of parasocial theory, in order to discover if and how various identification levels lead to the fan's level of fandom or attachment. Various fans of comic books are interviewed, in order to investigate attachment levels and level …

Understanding, And Developing, Audience Engagement With Dctv, Eddie Brennan

Other

This research explores community members’ perceptions of Dublin Community Television (DCTV), its programming and its programme schedule.

Audience Engagement With Mother-Daughter Relationships In Prime-Time Television Of The 21st Century: A Qualitative Analysis Of Interpretation, Sensemaking, And Perceived Effects, Meghan L. O'Briend

Mass Communications - Dissertations

This qualitative analysis examines audience engagement with fictional portrayals of mother-daughter relationships in prime-time television of the 21st century. I used in-depth interviews with women of different backgrounds to explore how real mothers and daughters interpret portrayals of mother-daughter relationships on television; how they make sense of their own mother-daughter relationships through their engagement with these portrayals; and how and to what extent their engagement with these portrayals influences their own lives and mother-daughter relationships.

The results of this study uncovered a process of audience engagement with mother-daughter relationships on television that involved the viewing experience, interpretation, sensemaking, and perceived …

Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli

McGannon Center Working Paper Series

This paper revisits the concept of mass communication, which has faced persistent challenges to its continued relevance in light of changes that have taken place in the media environment. This paper offers a counterpoint to claims of the term’s diminished relevance, as well as to some recent efforts to reposition the term, by putting forth an interpretive approach that is not exclusive to the “institutional communicator” and that allows the term “mass” to extend to both the senders and receivers of messages. This paper argues that this interpretive approach is in keeping with some early interpretations of the concept’s meaning, …

Dual Users: Real Lessons From Reality Television, Windy Caviness, Christy Ennis, Kesha Evans, Paige Harrison, Brooke Houston, Diane Ivey, Stephen Kirkley, Adeline Manceau, Jill Mckinney, Kimbo Moore, Gabrielle Scandrett, April Whirley, John Thompson, Kristin Abbamonte, Allison Bunch, Liane Champagne, William Dickey, Jenn Koch, Katherine Mcconville

The Corinthian

This study attempts to understand the differences in activity among an emergent television/Internet audience. The Internet has provided a new entertainment opportunity for producers of television programming. Those television viewers who have also reached out to their favorite television show websites have resulted in a new audience. Examining the programming genre of reality television, two constructs were developed and a written survey administered to a convenience sample of college freshmen. The construct "dual users" was created to examine the television audience that also visits television programming websites. Single users (those that only watch the television show) were compared to the …

Radio's Influence On Music From 1919 To 1926, Aaron Hawley

Honors Theses

Advances in technology have dramatically changed the lives of Americans throughout the twentieth century. Many of these advancements have become commonplace. For instance, the words "airplane," "computer," "radio," and "television" were not common a hundred years ago. Today, even small children know the definitions of these words. In addition, as new technologies develop, methods of accomplishing tasks change. These changes are then incorporated into our normal way of life. This gradual development causes many people to fail to consider the true implications of the technology on their way of life. Aspects of American's lives that used to be considered luxuries …