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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Culture And Persuasion Online: Predicting Attitudes, Cognitions, And Behavioral Intentions In A Culturally Diverse Online Marketplace, Gennadi Gevorgyan
Culture And Persuasion Online: Predicting Attitudes, Cognitions, And Behavioral Intentions In A Culturally Diverse Online Marketplace, Gennadi Gevorgyan
LSU Doctoral Dissertations
With an online experiment and a focus group, I examined the role of cultural appeals in online persuasive communication. The results of the study revealed that culturally oriented Web sites and online advertisements influence individual attitudes and behavioral intentions. These effects were particularly strong when cultural appeals were consistent across advertisements and their hosting Web sites. I observed the main effect of culture on persuasiveness of Web sites and advertisements both the American and the Chinese samples of participants. The results of the study did not, however, support the expectation that ethnic identity and need for cognition would interact with …
The Murrow Tradition: What Was It, And Does It Still Live?, Raluca Cozma
The Murrow Tradition: What Was It, And Does It Still Live?, Raluca Cozma
LSU Doctoral Dissertations
This dissertation explores the differences in the quality of radio foreign news and foreign correspondents between CBS during World War II and NPR during the Iraq War II. Triangulating quantitative and qualitative methods (content analysis, historical research, and in-depth interviews), this study proposes a model of quality foreign news to help determine what the Murrow tradition means. The model is then used to test if that celebrated tradition lives on in a non-commercial setting at NPR. The two-pronged model pulls together theories of mass communication and historical accounts to assess (1) the quality of the foreign correspondents at the two …
U.S. Public Diplomacy Toward Iran: Structures, Actors, And Policy Communities, Foad Izadi
U.S. Public Diplomacy Toward Iran: Structures, Actors, And Policy Communities, Foad Izadi
LSU Doctoral Dissertations
This dissertation is an in depth study of the structures, actors, and policy communities associated with U.S. public diplomacy toward Iran. Since 2006, the U.S. government has spent more than $200 million for its Iran-related public diplomacy via State Department "democracy promotion" programs, National Endowment for Democracy, and the Broadcasting Board of Governors. These initiatives promoted regime change in Iran, ignoring a substantial majority of Iran’s population opposed to U.S.-sponsored interventions. The study finds U.S. public diplomacy as it relates to Iran fits with the two-way asymmetrical model of public relations. The dissertation identifies 182 individuals who participated in the …
An Analysis Of The Social Networks Of Local Television Reporters, Lisa R. Honore
An Analysis Of The Social Networks Of Local Television Reporters, Lisa R. Honore
LSU Doctoral Dissertations
This study analyzed the personal and professional networks of four local television reporters using social network analysis methodology. Network analysis was carried out to the tertiary level allowing examination of demographic data for 773 individuals in the reporter networks. Analysis was conducted through the lens of media norms and routines and the sociological principle of homophily that states people are more likely to associate with people like themselves. Using as a guide, norms and routines and homophily literature as well as studies about the portrayal of minorities, the study examines how the social networks of reporters can determine how communities …