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Mass Communication

2009

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Full-Text Articles in Social and Behavioral Sciences

Winona Currents Annual Report 2009, University Advancement - Winona State University Dec 2009

Winona Currents Annual Report 2009, University Advancement - Winona State University

Winona Currents

Winona Currents Annual Report for 2009.


Manifest Greatness Version5 By Marc Guerrero With Tato Malay, Emmanuel Mario B. Santos Aka Marc Guerrero Dec 2009

Manifest Greatness Version5 By Marc Guerrero With Tato Malay, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS version5 by Marc Guerrero with Tato Malay


Ua12/2/1 Stress Busters, Wku Student Affairs Dec 2009

Ua12/2/1 Stress Busters, Wku Student Affairs

WKU Archives Records

Special finals week edition of the College Heights Herald.


Manifest Greatness Version3 By Marc Guerrero With Jay Fajardo, Emmanuel Mario B. Santos Aka Marc Guerrero Dec 2009

Manifest Greatness Version3 By Marc Guerrero With Jay Fajardo, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS version3 by Marc Guerrero with Jay Fajardo


Manifest Greatness Version2 With Danielle Van Asch-Prevot, Emmanuel Mario B. Santos Aka Marc Guerrero Dec 2009

Manifest Greatness Version2 With Danielle Van Asch-Prevot, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS version2 by Marc Guerrero with Danielle van Asch-Prevot


Ua12/2/1 College Heights Herald, Vol. 85, No. 25, Wku Student Affairs Dec 2009

Ua12/2/1 College Heights Herald, Vol. 85, No. 25, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Prospectus, December 9, 2009, Chuck Shepherd, Chrissie Mckenney, Merry Thomas, Levi Norman, Tara Moon Christopher, Sean Hermann, Isaac Mitchell, Cassandra Cunningham, Grant Garland, Arielle Vinegar, Ben Wilson, Aaron Geiger, Patrick Wood, Shagun Pradhan, Alishia Reynolds Dec 2009

Prospectus, December 9, 2009, Chuck Shepherd, Chrissie Mckenney, Merry Thomas, Levi Norman, Tara Moon Christopher, Sean Hermann, Isaac Mitchell, Cassandra Cunningham, Grant Garland, Arielle Vinegar, Ben Wilson, Aaron Geiger, Patrick Wood, Shagun Pradhan, Alishia Reynolds

Prospectus 2009

No abstract provided.


Manifest Greatness... Panahon Ng Mga Filipino Ang 21st Century: Ang Asian Century (Ang Pagpapanumbalik Sa Likas Na Karangalan Ng Lahat Ng Filipino Sa Buong Mundo), Emmanuel Mario B. Santos Aka Marc Guerrero Dec 2009

Manifest Greatness... Panahon Ng Mga Filipino Ang 21st Century: Ang Asian Century (Ang Pagpapanumbalik Sa Likas Na Karangalan Ng Lahat Ng Filipino Sa Buong Mundo), Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS Panahon ng mga Filipino ang 21st century: Ang Asian Century (Ang pagpapanumbalik sa likas na Karangalan ng lahat ng Filipino sa buong mundo) Manifest Greatness is a work-in-progress Manifesto of, for and by Filipino citizens of the world in synergy with foreign national friends of the Filipino people worldwide in pursuit of genuine entrepreneurial wisdom


Spartan Daily December 8, 2009, San Jose State University, School Of Journalism And Mass Communications Dec 2009

Spartan Daily December 8, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 49


Ua37/29 Gary Ransdell - Fed. Reserve Board - Ben Bernanke Q&A Session, St. Louis Federal Reserve Board Dec 2009

Ua37/29 Gary Ransdell - Fed. Reserve Board - Ben Bernanke Q&A Session, St. Louis Federal Reserve Board

WKU Archives Records

Email sent to members of the St. Louis Federal Reserve Board regarding the question and answer session following Bernanke's speech at the Washington Economic Club.


Ua12/2/1 College Heights Herald, Vol. 85, No. 24, Wku Student Affairs Dec 2009

Ua12/2/1 College Heights Herald, Vol. 85, No. 24, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Central Florida Future, Vol. 41 No. 93, December 7, 2009 Dec 2009

Central Florida Future, Vol. 41 No. 93, December 7, 2009

Central Florida Future

Student Union open 24 hours; Series: The vehicles of UCF; Wheels by the numbers; Design degree coming in 2012; Keeping campus clean, green; Students reach out to their peers in need.


Spartan Daily December 7, 2009, San Jose State University, School Of Journalism And Mass Communications Dec 2009

Spartan Daily December 7, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 48


Ua12/2/1 College Heights Herald, Vol. 85, No. 23, Wku Student Affairs Dec 2009

Ua12/2/1 College Heights Herald, Vol. 85, No. 23, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Spartan Daily December 3, 2009, San Jose State University, School Of Journalism And Mass Communications Dec 2009

Spartan Daily December 3, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 47


Central Florida Future, Vol. 41 No. 92, December 3, 2009 Dec 2009

Central Florida Future, Vol. 41 No. 92, December 3, 2009

Central Florida Future

Fla. population migrates for jobs; Uncover Thursdays; Need to know?; Plus: Saturday brings Taking Back Sunday; The best breakups ever; Three new programs launch at media center; Professor's book shows the history from FTU to UCF; Group raises money, hopes to help Haiti.


Spartan Daily December 2, 2009, San Jose State University, School Of Journalism And Mass Communications Dec 2009

Spartan Daily December 2, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 46


Winona Currents Magazine, University Advancement - Winona State University Dec 2009

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

SOLD! For benefit auctioneer Kurt Johnson '88 philanthropy is the highest bidder.


Spartan Daily December 1, 2009, San Jose State University, School Of Journalism And Mass Communications Dec 2009

Spartan Daily December 1, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 45


Citizens’ Local Political Knowledge And The Role Of Media Access, Lee Shaker Dec 2009

Citizens’ Local Political Knowledge And The Role Of Media Access, Lee Shaker

Communication Faculty Publications and Presentations

Locally based media institutions that have been at the core of citizens' media environments for generations are facing an onslaught of new competition from new media. The twin goals of this article are to expand our understanding of the distribution of local political knowledge in general and to specifically examine the relevance of media access. The article suggests that media access does bear upon levels of local political knowledge and confirms that citizens who are knowledgeable about local politics do not mirror the profile of those who are knowledgeable about national politics.


Wsu Research News, Winter 2009, Office Of Research And Sponsored Programs, Wright State University Dec 2009

Wsu Research News, Winter 2009, Office Of Research And Sponsored Programs, Wright State University

WSU Research News

A twenty-four page newsletter of the WSU Research News. The WSU Research News was published monthly beginning in June of 1968 and issued by the Office of Research Development. This newsletter was created to provide information to the WSU faculty about the availability of outside funds for research and educational programs, new developments that may affect availability of funds, and general information on research and educational activities at Wright State University.


Journalism Students, Web 2.0 And The Digital Divide, Mary Elizabeth Green Dec 2009

Journalism Students, Web 2.0 And The Digital Divide, Mary Elizabeth Green

Dissertations

The purpose of this study was to find out if students were utilizing Web 2.0 applications. Since the applications in question are often employed by the media industry, the study aspired to find out if students majoring in mass communication and journalism utilized the applications more often than other students. The “digital divide” is a term used to describe the difference in skill levels in using computer technology and the Internet. Some of the variables typically associated with the digital divide include gender, age, ethnicity, lack of a broadband connection and previous experience using the technology. This study looks at …


Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard Dec 2009

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …


Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan Dec 2009

Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan

All Theses

As scholarly theories and explorations of visuality continue to grow in prominence within the discourse on multimodal communication, a gap remains in the literature regarding the affective qualities of sound in multimedia messages. The following study attempts to address this gap and likewise propose a theory of auralacy (aural literacy) by examining the audiovisual interactions present in three different pharmaceutical commercials.
This study begins by examining literature regarding Gestalt perceptual theory, with emphasis on its origins, historical developments, and current status in perceptual research. The literature shows that perceptual wholes may be formed visually, tactilely, aurally, or even intermodally. After …


Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim Dec 2009

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …


Simpler Packaging, Tomiko Oden Dec 2009

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.


The Convergence Of Broadcasting And Telephony: Legal And Regulatory Implications, Christopher S. Yoo Dec 2009

The Convergence Of Broadcasting And Telephony: Legal And Regulatory Implications, Christopher S. Yoo

All Faculty Scholarship

This article, written for the inaugural issue of a new journal, analyzes the extent to which the convergence of broadcasting and telephony induced by the digitization of communications technologies is forcing policymakers to rethink their basic approach to regulating these industries. Now that voice and video are becoming available through every transmission technology, policymakers can no longer define the scope of regulatory obligations in terms of the mode of transmission. In addition, jurisdictions that employ separate agencies to regulate broadcasting and telephony must reform their institutional structures to bring both within the ambit of a single regulatory agency. The emergence …


Central Florida Future, Vol. 41 No. 91, November 30, 2009 Nov 2009

Central Florida Future, Vol. 41 No. 91, November 30, 2009

Central Florida Future

Field storming raises questions; UCF football; Out with a bang; Former student found guilty; New television show, Glee, sparks interest in performing arts at UCF; No forwarding student e-mails.


Ua37/29 Gary Ransdell - Fed. Reserve Board - Right Reform For The Fed, St. Louis Federal Reserve Board Nov 2009

Ua37/29 Gary Ransdell - Fed. Reserve Board - Right Reform For The Fed, St. Louis Federal Reserve Board

WKU Archives Records

Email sent to members of the St. Louis Federal Reserve Board regarding Ben Bernanke's Op-Ed "The Right Reform for the Fed" which appeared in the Washington Post.


Joss Whedon: Finding Religious Themes In A Science Fiction Universe, Amanda M. Baker Nov 2009

Joss Whedon: Finding Religious Themes In A Science Fiction Universe, Amanda M. Baker

Senior Honors Theses

Joss Whedon, the creator of Buffy the Vampire Slayer and other science fiction television shows, is a devout atheist but still manages to weave religious themes throughout his work, including redemption, free will, and Christ figures. This paper will examine the different themes from Whedon’s shows and encourage the reader to look beyond the entertainment aspect and into the deeper moral meaning of the situations he creates.