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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim
Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim
Graphic Communication
The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.
The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …
Simpler Packaging, Tomiko Oden
Simpler Packaging, Tomiko Oden
Graphic Communication
This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.