Social and Behavioral Sciences Commons^™

Hong Kong’S Political Landscape From The Media Coverage In The Anti-Extradition Law Amendment Bill Movement, Kexin Sun

Proceedings of the New York State Communication Association

The study aims to obtain a deeper understanding of the political landscape in Hong Kong by investigating agenda-setting and narratives that are being presented by media from Hong Kong and mainland China during The Anti-ELAB Movement in 2019. News stories about The Anti-ELAB Movement from five media outlets in Hong Kong and mainland China are collected to answer three questions. First, does their agenda-setting differ in the collected news stories? Second, what specific issues do those media navigate differently? Third, what do those news stories reveal about the political landscape?

Hong Kong is a complex blend of Chinese and Western …

Entering The Metaverse: Considering The Implications Of A Journey Into A Virtual World For Nysca At 80 Years, John Pavlik

Proceedings of the New York State Communication Association

Meta’s Horizon Worlds is among the first Metaverse platforms. Through a digital ethnography, this paper examines the contours of Horizon Worlds. Drawing upon affordances theory, the paper considers the affordances of Horizon Worlds Metaverse within the context of the user experience. Findings suggest that storytelling is central to the nature of the meaning generated inside Horizon Worlds and perhaps the Metaverse in general. But it is not storytelling in a conventional sense. Stories inside the Metaverse are not linear and there is no plot. Metaverse stories do have characters, and they travel pathways and engage in activities and sequential events, …

Demystifying Operational Definition And Levels Of Measurement, Arvind Diddi

Proceedings of the New York State Communication Association

Teaching mass communication research methods at the undergraduate level attains an increased challenge because students at this stage seem to be more focused on skill-based courses in order to work in various media-related professions. Most of them have difficulty in comprehending that learning research methods is beneficial to them as it helps build their analytical and logical thinking. Among various aspects of research methods such as trying to figure out the link between theory and method, a constant struggle for beginners is to understand what is an operational definition and the levels of measurement. The key lies in demystifying research …

Pepsi-Cola's Number Fever Fiasco: How The Media Portrays The Actors Of A Crisis, Rick Pulos

Proceedings of the New York State Communication Association

In 1992, Pepsi created a marketing ploy to increase interest in its products in the Philippines. The game was aptly called “Number Fever,” and participants had to look at the number printed underneath the cap of their soft drink bottle and listen to the announcement of the winning numbers on the radio and evening news. Filipinos “went crazy for Number Fever. Everyone was trying their luck. Winners were announced daily and suddenly Pepsi seemed to be everyone’s favorite drink” (Radeska, 2018, para. 3). The number “349” was announced for the jackpot and unfortunately thousands held the winning bottle cap. This …

Throgs Neck: Anatomy Of An Urban Underground Music Scene, Lou Guarneri, Paul Ziek, David Freeman

Proceedings of the New York State Communication Association

Among the many contributions of The Bronx, one that does not receive as much academic attention as it should is the borough’s long tradition of fostering local music scenes. Beyond being the birthplace of salsa and hip-hop, for the past 20 years, the Throgs Neck section of The Bronx has also been home to a vibrant independent, hyperlocal, underground music scene. The current paper uses case study as a strategy to understand the dynamics of this hyperlocal music scene. More specifically, the case study takes an inductive approach and tells the story of a scene that is very different from …

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

“I Matter”: Analyzing Self-Care, Racial Performativity, And Podcasting*, Molly Shilo

Proceedings of the New York State Communication Association

The term “self-care” has recently entered pop culture through women’s magazines, feminist blogs, social media and other digital spaces. While the rhetoric has largely been about white, heterosexual, middle-to-upper class women, many Black feminists have politicized self-care and self-love as a form of resistance against a world that continuously negates their existence and humanity. The contemporary self-care movement has its roots in the Black feminist thought’s love-politics and scholar-activists Audre Lorde, Alice Walker, and Kimberlé Crenshaw. Continuing in this Black feminist tradition, Heben Nigatu and Tracy Clayton create a digital auditory enclave with their podcast Another Round where they openly …

The History Of The Ipad, Michael Scully

Proceedings of the New York State Communication Association

The purpose of this paper is to review the history of the iPad and its influence over contemporary computing. Although the iPad is relatively new, the tablet computer is having a long and lasting affect on how we communicate. With this essay, I attempt to review the technologies that emerged and converged to create the tablet computer. Of course, Apple and its iPad are at the center of this new computing movement.

Can’T Take A Joke? The Asymmetrical Nature Of The Politicized Sense Of Humor, Roger Gans

Proceedings of the New York State Communication Association

In an effort to tease out possible expressions of dispositional differences in people of different political ideologies, this study uses media preference and consumption data from the 2008 National Annenberg Election Survey (NAES08-Online) to examine characteristics of audiences for a range of television shows and genres. The individual shows include two political satires, The Daily Show with Jon Stewart, and The Colbert Report; a late-night comedy/variety show, The Tonight Show with Jay Leno; a hospital-based ensemble situation comedy, Scrubs; two animated comedies, The Simpsons, and The Family Guy; and two action-oriented dramas, 24, and CSI: Miami …

The Hardcore Scorecard: Defining, Quantifying And Understanding “Hardcore” Video Game Culture, Joseph A. Loporcaro, Christopher R. Ortega, Michael J. Egnoto

Proceedings of the New York State Communication Association

ABSTRACT

The goal of the current study is to further conceptualize and define the term “hardcore” as it relates to video game culture. Past research indicates that members of cultural subdivisions favor their own group versus others due to perceived commonalities (Durkheim, 1915; Tajfel, 1970). In gaming culture, the subdivisions of “hardcore” and “casual” games/gamers have become especially salient in recent years. However, the definition of what constitutes “hardcore” and “casual” is inconsistent (Adams, 2000; Alexandre, 2012; Jacobs & Ip, 2003; Juul, 2010; Kim, 2001; Kuittinen, Kultima, Niemelä & Paavilainen, 2007; Wallace & Robbins, 2006). Therefore, it is beneficial to …

The Politics Of Hpv Vaccination Advocacy: Effects Of Source Expertise On Effectiveness Of A Pro-Vaccine Message, Roger Gans

Proceedings of the New York State Communication Association

The Politics of HPV Vaccination Advocacy:

Effects of Source Expertise on Effectiveness of a Pro-Vaccine Message

Persistent public resistance to an apparently safe, effective and life-saving public health practice such as HPV vaccination illustrates a significant issue in the communication of behavioral recommendations based on evidence-based scientific data and consensus views of scientific and medical experts. This study examines the influence of source expertise on pro-HPV-vaccine advocacy messaging effectiveness among audiences of differing political ideologies. The findings support prior research indicating greater resistance to HPV vaccination among political conservatives. Subjects who self-identified politically as Centrists and Conservatives were significantly less …

The Influence Of Technology On Family Dynamics, Alessondra Villegas

Proceedings of the New York State Communication Association

A powerful tool, that contemporary society uses not only to entertain but also to communicate and educate, there is an ever-present availability to media access. However, there is an ongoing debate over whether or not the power of this influence and its ubiquitous availability yields positive or negative consequences in different aspects of our lives. One area of concern, in particular, is the dynamics of the American family. With the rapid progression of technological advances it is difficult to observe the influence that these devices are having on the ways in which a family interacts. There is research to support …

"Nobody Wants To Eat Them Alive:” Ethical Dilemmas And Dual Media Narratives On Domestic Rabbits As Pets And Commodity, Gayane F. Torosyan, Brian Lowe

Proceedings of the New York State Communication Association

Using semiotic analysis, this study explores changes occurring in the societal perception of rabbits as farm animals as juxtaposed to their increasing popularity as domestic companions. This study is based on a preliminary hypothesis that rabbits are increasingly perceived and portrayed in media as domestic companion animals similar to cats and guinea pigs, which challenges a parallel narrative that views rabbits as commodities for their meat and fur. Operating within a theoretical framework that considers news media as both socially constructed reality and recorded history, the study examines the dynamics of change in numbers of coded news narratives drawn as …