Social and Behavioral Sciences Commons^™

Dual Users: Real Lessons From Reality Television, Windy Caviness, Christy Ennis, Kesha Evans, Paige Harrison, Brooke Houston, Diane Ivey, Stephen Kirkley, Adeline Manceau, Jill Mckinney, Kimbo Moore, Gabrielle Scandrett, April Whirley, John Thompson, Kristin Abbamonte, Allison Bunch, Liane Champagne, William Dickey, Jenn Koch, Katherine Mcconville

The Corinthian

This study attempts to understand the differences in activity among an emergent television/Internet audience. The Internet has provided a new entertainment opportunity for producers of television programming. Those television viewers who have also reached out to their favorite television show websites have resulted in a new audience. Examining the programming genre of reality television, two constructs were developed and a written survey administered to a convenience sample of college freshmen. The construct "dual users" was created to examine the television audience that also visits television programming websites. Single users (those that only watch the television show) were compared to the …