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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan
Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan
All Theses
As scholarly theories and explorations of visuality continue to grow in prominence within the discourse on multimodal communication, a gap remains in the literature regarding the affective qualities of sound in multimedia messages. The following study attempts to address this gap and likewise propose a theory of auralacy (aural literacy) by examining the audiovisual interactions present in three different pharmaceutical commercials.
This study begins by examining literature regarding Gestalt perceptual theory, with emphasis on its origins, historical developments, and current status in perceptual research. The literature shows that perceptual wholes may be formed visually, tactilely, aurally, or even intermodally. After …
Unconventional Means: Technology And Resistance In The Emergence Of Three Forms Of New Media, Caroline Stone
Unconventional Means: Technology And Resistance In The Emergence Of Three Forms Of New Media, Caroline Stone
All Theses
The media change we currently witness, the numbers of newspapers that have recently folded, those that face a similar fate and the degree to which the death of print generally is predicted within and outside of academic circles, all call for more research into shifts in forms of media over time. From the first American colonial newspaper Publick Occurrences in 1690 in Boston, to the first punk rock zine Punk in New York City in 1975, to the emergence of the massively multi-player game World of Warcraft in 2004, understanding the factors which may have led to the emergence of …
Strategic Stories: An Analysis Of The Profile Genre, Amy Jessee
Strategic Stories: An Analysis Of The Profile Genre, Amy Jessee
All Theses
This case study examined the form and function of student profiles published on five university websites. This emergent form of the profile stems from antecedents in journalism, biography, and art, while adapting to a new rhetorical situation: the marketization of university discourse. Through this theoretical framework, universities market their products and services to their consumer, the student, and stories of current students realize and reveal a shift in discursive practices that changes the way we view universities. A genre analysis of 15 profiles demonstrates how their visual patterns and obligatory move structure create a cohesive narrative and two characters. They …
Intergenerational Leadership Communication In The Workplace, Gayle Ruddick
Intergenerational Leadership Communication In The Workplace, Gayle Ruddick
All Theses
For the first time in history there are four generations in the workforce: Traditionalists, Baby Boomers, Generation X, and Generation Y. Generation Y, the emergent working generation, has a vastly different way of communicating, a different perspective on work, and a different set of needs and values than those who dominate the current workforce. When Traditionalists and Baby Boomers retire Generation Y will be placed into professional positions they may not be prepared for. With the current trend of young people frequently changing jobs and feeling unfulfilled by the work they do, Generation Y needs guidance, leadership, and mentoring in …