Social and Behavioral Sciences Commons^™

The Media And Public Opinion In Kenya: The Impact Of Print Media Coverage Of The Grand Coalition Government, Samuel Kamau

Theses & Dissertations

This study sought to investigate the impact of media coverage of the coalition government and how it influences public opinion. The objectives of the study focused on the role played by the print media in determining how the public views the coalition government, the relationship between media coverage and public opinion was investigated and the impact of media framing on public perception. The study explored the possible impact of this coverage of grand coalition government covering the period starting from December 1512008 to August 31512009. As part of the theoretical framework, the study applied the agenda setting theory, decision making …