Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Publication
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Cultivating Conceptions Of Masculinity: Television And Perceptions Of Masculine Gender Role Norms, Erica Scharrer, Greg Blackburn
Cultivating Conceptions Of Masculinity: Television And Perceptions Of Masculine Gender Role Norms, Erica Scharrer, Greg Blackburn
Communication Department Faculty Publication Series
The potential of television to both reflect and shape cultural understandings of gender roles has long been the subject of social scientific inquiry. The present study employed survey methodology with 420 emerging adult respondents (aged 18 to 25) in a national U.S. sample to explore associations between amount of time spent viewing television and views about “ideal” masculine gender roles. The viewing of particular television genres was explored in addition to (and controlling for) overall amount of time spent with the medium, using cultivation theory as the theoretical foundation. Results showed significant statistical associations between viewing sitcoms, police and detective …
Doing Gender Difference Through Greeting Cards: The Construction Of A Communication Gap In Marketing And Everyday Practice., Emily West
Emily E. West
Greeting card communication reflects the highly gendered division of both emotional and domestic labor in American culture. It’s generally thought that American men do not take as much responsibility for sending greeting cards as women, or display competence in this mode of communication, and both survey data and field work with greeting card consumers confirm this overall pattern. For many women, greeting card communication is part of a feminized habitus that includes kinship work as well as routine provisioning for the household. For men, taking an interest in greeting cards can seem like discrediting behavior for heterosexual masculinity, and so …
It’S ‘A Good Thing’: The Commodification Of Femininity, Affluence, And Whiteness In The Martha Stewart Phenomenon, Melissa A Click
It’S ‘A Good Thing’: The Commodification Of Femininity, Affluence, And Whiteness In The Martha Stewart Phenomenon, Melissa A Click
Doctoral Dissertations 1896 - February 2014
This study examines the ideologies of gender, race, and class present in Martha Stewart's unprecedented popularity, beginning with the publication of Stewart's first magazine in 1990 and ending in September 2004, after Stewart's conviction for her involvement in the ImClone scandal. My approach is built on the intersection of American mass communication research, British cultural studies, and feminist theory, and utilizes Hall's Encoding/Decoding model to examine how social, cultural and political discourses circulate in and through a mediated text and how those meanings are interpreted by those who receive them. Drawing from textual and ideological analysis of over thirteen years …
Cheerleading And The Gendered Politics Of Sport, Laura Grindstaff, Emily West
Cheerleading And The Gendered Politics Of Sport, Laura Grindstaff, Emily West
Emily E. West
Cheerleading occupies a contested space in American culture and a key point of controversy is whether it ought to be considered a sport. Drawing on interviews with college cheerleaders on coed squads as well as five years of fieldwork in various cheerleading sites, this paper examines the debate over cheerleading and sport in terms of its gender politics. The bid for sport status on the part of cheerleaders revolves around the desire for respect more than official recognition by athletic organizations; cheerleaders recognize the prestige associated with sport, a function of its historic association with hegemonic masculinity, and they claim …