Social and Behavioral Sciences Commons^™

Portrayals Of Gender And Race In Instagram Advertising: An Exploratory Content Analysis, Taylor Moore

Honors College Theses

Race and gender stereotyping is a longstanding problem in the world of advertising. This research utilized content and statistical analysis to answer three questions regarding race and gender stereotyping in Instagram advertising: (1) what portrayals are being shown? (2) how are these portrayals being shown? And (3) are diverse advertisements reinforcing or challenging stereotypes? Tweny advertisements were chosen off Instagram to analyze. Through an analysis of literature on the topic, a code book defining race, person of color, sex, gender, and gender expression was created. Using these variables and classifying the ads as a stereotype/counterstereotype/neutral, allowed for the creation of …

Power And Politics In The Media: The Year In C-Span Archives Research, Volume 9, Robert X. Browning

The Year in C-SPAN Archives Research

Power and Politics in the Media: The Year in C-SPAN Archives Research, Volume 9 features articles from multiple disciplines that use the C-SPAN Video Library to explore recent controversies in American politics. Topics covered include Supreme Court nominations, Supreme Court oral arguments, rhetoric on disasters and COVID-19, and the effect of clothing on the approval of women in power. What unites these topics is the unique use of the video record of C-SPAN to explore the intersections of politics, power, rhetoric, and the media in the contemporary United States. Written in accessible prose, this volume showcases some of the most …

Redefining Anger For Sexual And Gender Minorities Using Art As A Visual Voice, Kirsten Ranheim

Expressive Therapies Capstone Theses

Art therapy is an increasingly popular approach for addressing trauma and anger in clinical settings. This literature review explores the connections between art therapy, trauma, gender, and anger, drawing on a range of studies and theoretical perspectives. Background is provided on the history of anger within the context of societal institutions, interpersonal power dynamics, psychiatric nosology, and social justice movements. The review concludes that art therapy is ideally suited as a trauma-informed approach to addressing anger in the therapeutic setting. This is due to the unique opportunities that art making provides for helping individuals express and process their emotions nonverbally, …

How The U.S. Mainstream Media Perpetuates Cis White Masculine Hegemony, Yelena Dzhanova

Dissertations, Theses, and Capstone Projects

The news is important because it helps individuals understand their place in the world and make the best decisions for themselves. Throughout its strong history and presence in the United States, the journalism industry has prided itself on delivering fact-based news using an objective framework, meaning that there is an expectation that journalists communicate the news impartially and without bias. Through an examination of gendered language and visual representations published in and by recent mainstream U.S. digital and print media outlets, this paper explains how the media plays a major role in the perpetuation of cis white masculinity. This paper …

Running Up Against A Brick Wall: U.S. Metajournalistic Discourse Of Gender Equality In Newsrooms, Margaretha Geertsema-Sligh, Tim P. Vos

Scholarship and Professional Work - Communication

Drawing on institutional theory, feminist critiques of three popular stances on gendered workplaces, and previous research about women in newsrooms, this study considers the metajournalistic discourse about gender equality in newsrooms through a discourse analysis of more than 500 online articles and blog posts in American journalism industry publications from January 2002 until September 2019. The findings confirm that the status of women journalists remains problematic. Journalists recognize that women remain underrepresented in terms of numbers and face a pay gap, glass ceiling, and various forms of harassment. Solutions are sometimes presented in terms of women’s individual empowerment. Arguments in …

Symbolic Annihilation And Stereotyping Of Native American Women In News: A Content Analysis Of Health, Safety, And Economic Status Related News, Shreyoshi Ghosh

College of Journalism and Mass Communications: Professional Projects

This is an exploratory study on the safety, economic, and health challenges of Native American women who constitute about 1.5% of the American population. With the symbolic annihilation and stereotyping of Native American people and women of color, there was a need to study the portrayal of Native American women in news. The findings indicated there was a growth in news coverage during 2018-19 and safety, including missing and murdered, emerged as a key topic. But symbolic annihilation in health and economic status including pay gap news was significant. Health news mostly covered maternal health and deaths but excluded most …

Re-Framing Gender: An Analysis Of Journalism’S Social Media Characterization Of Female Presidential Candidates During The 2020 Presidential Election, Taylor Kiernan

Dissertations

The completion of this dissertation would not have been possible without those who supported me both academically and personally throughout this process.

I would like to thank my dissertation chair and mentor, Dr. Christopher Campbell whose expertise and guidance made this research possible. I would also like to thank my dissertation committee members Dr. David Davies, Dr. Cheryl Jenkins, Dr. Laura Stengrim, and Dr. Fei Xue, for their guidance and advice during the research process, as well as their expertise in the classroom which molded my abilities as a researcher during my time at The University of Southern Mississippi.

I …

An Analysis Of The Role Of Gender In Political News Media Coverage, Clare Atkinson

Independent Study Project (ISP) Collection

Although there has been a decrease in specific exclusionary rules in governments around the world, most nations are very far from a governing body which represents the diversity that exists within their borders. There are many issues which may dissuade previously marginalized populations from political participation. One of these problems when it comes to female participation, is differential political news coverage. This study looked at how media sources set the political agenda and frame news stories in terms of the gender of a politician, and how this can create an additional challenge for women in government. The investigation found that …

Post-Gender Performance In Billie's "Project Body Hair", Kelsey Dux

McNair Scholars Program

As the first shaving company to show women's body hair, Billie appears to be challenging traditional binary gender norms in advertising with a new mode called "post-gender advertising." Analyzing Billie’s 2018 ad "Project Body Hair," I argue that traditional/binary gender performances compete with post-gender/nonbinary performances, reinforcing essential femininity norms while appearing to resist them.

Framing Of Female Leading Roles In Drama Series On Video Streaming Platforms, Manatalah Soliman

Theses and Dissertations

This comparative study examines the female-centered drama series aired on VOD services from three different genres. While several studies have established the stereotypical representation of women in the drama series, most research has focused on individual countries. The significance of this study relies upon the fact that the series is from VOD services, notably Netflix and Shahid VIP. The study bridges a gap in the literature by adopting a comparative perspective to analyze gender portrayals from six drama series, three from each country, from three genres. The contemporary drama genre included Valeria from Spain and Leh Laa?! Why Not?! from …

Music Magazines And Gendered Space: The Representation Of Artists On The Covers Of Hot Press And Rolling Stone, Yvonne Kiely

Irish Communication Review

Over the past two decades the commercial music magazine industry has lapsed into a deepening cycle of continuous decline. The demise of the widely popular UK pop music magazine, Smash Hits, in 2006 and the announcement of the final print issue of NME in 2018 has been accompanied by music magazines worldwide reporting year-on-year declines in sales and readership. Meanwhile research has found that portrayals of gender on music magazine covers are largely unrepresentative and unreflective of social heterogeneity – yet the gendered media histories of the industry’s enduring and iconic music magazines remain largely under researched. In order …

Through The Lens Of Koreans: The Influence Of Media On Perceptions Of Feminism, Neha Cariappa

Master's Projects and Capstones

Regardless of country and culture, the media has the power to influence the opinions and perceptions of its viewers. This project evaluates specific Korean movies—and the reactions of South Koreans to gender representations in films that are considered “feminist”—along with the variety show genre, which also tends to reinforce gender stereotypes and imbalances. With these media representations as a framework, this research explores the impact of the internet in forwarding feminist views along with unearthing the reactions of Koreans. Given the anonymity of the internet and social media, these platforms allow for honest expression and counterpoints to sexist views and …

The Cultivation Theory And Reality Television: An Old Theory With A Modern Twist, Jeffrey Weiss

Capstone Showcase

George Gerbner, a Hungarian-born professor of communication, founded the cultivation theory, one of the most popular and regarded theories in the communications world. Developed in the mid 20th century, the theory focus on the long-term effects of television on people. Longer exposure to signs, images and people on television cultivates their perception of reality in the real world. The television became a household staple during this time. Families often spent time together watching programming together, however, it played out different effects for each person. Television's constant visual and auditory stimulation on a person made it easier to cultivate certain messages, …

Does This Grant Them Agency? An Analysis Of The Female Athlete As Portrayed In Espn's Body Issue, Aubri Mckoy

Senior Independent Study Theses

Since 2009, one of the world’s largest and most circulated sports mediums, ESPN, has been publishing an annual nude magazine. Formerly known as ESPN’s Body Issue, this magazine seeks to highlight aesthetics of the athletic form, as well as the power of testimony told through the inhabited bodies of the magazine’s featured athletes. Over the years, the magazine has featured many identities, including the representation of varying races, genders, body types, physical abilities, and sports. This study particularly examines the representation of a Black woman athlete, Tori Bowie, as featured in the magazine’s tenth edition. Furthermore, this study focuses on …

Cw Is Open To All: Post-Difference Representation And Hegemonic Time-Travel Narratives In Dc's Legends Of Tomorrow, Claire Elizabeth Hackett

Theses and Dissertations

My thesis examines how a post-difference perspective, where diversity is shallowly embraced, can influence the characters and narratives of a television show, with DC’s Legends of Tomorrow as the prime example. Legends is a great example of this because it is an ensemble show that features characters who are from different races, religions, sexualities, ages, genders and historical time periods. A post-difference lens myopically pushes the narrative that everyone in society is equal, and the discrimination faced by marginalized communities is no longer relevant. This perspective is problematic because it reinforces how whiteness is the norm in society, and the …

The Effect Of Emphasizing Credibility Elements And The Role Of Source Gender On Perceptions Of Source Credibility, Ariana Bigham, Courtney Meyers, Nan Li, Erica Irlbeck

Journal of Applied Communications

Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible …

Bat Meets Girl: Adapting The Dark Knight’S Love Life To The Big Screen, Brandon Bosch

Department of Sociology: Faculty Publications

It is no secret that Hollywood loves a good romance. What is perhaps sometimes overlooked however is how important romance and female characters are to male-dominated action films. Esma Kartal argues women and romance are deliberately placed into action films to create “romantic relief” and attract female viewers for greater crossover appeal.¹ In addition to romance, Yvonne Tasker observes how women in action films serve as a witness for “the hero’s suffering” and humanity in action films.² Finally, a classic use of women and romance in action films is that of the damsel-indistress, which continues to this day …

Identity Negotiation, Saudi Women, And The Impact Of The 2011 Royal Decree: An Investigation Of The Cultural, Religious, And Societal Shifts Among Women In The Saudi Arabian Public Sphere, Maha Alshoaibi

Electronic Theses and Dissertations

Historically, Saudi Arabian culture has been deeply rooted in tradition, religious customs, family-oriented structures, and gender derived expectations for men and women alike. Saudi Arabian culture emphasizes a patriarchal family structure where men financially provide for their family whereas women are expected to manage internal household duties such as raising children, upholding household affairs, and working within a limited scope of employment. The concept of Saudi Arabian women integrating into the public workforce has been a source of contention and debate for the last several hundred years. Due to recent changes in political and economic events, a royal decree issued …

Deconstructing Media In The College Classroom: A Longitudinal Critical Media Literacy Intervention, Andrea M. Bergstrom, Mark Flynn, Clay Craig

Journal of Media Literacy Education

While many studies have addressed the impact of media literacy interventions on knowledge of specific topic areas, few have explored improvements in media literacy skills as outcome measures. This study analyzed the impact of a media literacy intervention on participants’ critical thinking skills and understanding of media literacy principles by addressing the topics of body image and media representations of gender and race. A two-group, longitudinal experimental design was implemented using college-aged student participants across multiple course sections (n = 198) at a public university in the southeast. Results were significant for several media literacy measures for the treatment …

Too Much Of A Good Thing? How Teachers’ Enthusiasm May Lead To Protectionism In Exploring Media & Gender, Elizaveta Friesem

Journal of Media Literacy Education

Challenges of media and gender literacy classes include the danger of steering students towards “right” interpretations of media texts while simplifying the complex relationship between audiences and media texts. The current paper describes a case study that focused on two high school teachers who were motivated by their protectionist concerns to analyze media representations of gender with students. The study aims to answer the question: Can teachers’ enthusiasm lead to protectionism in media and gender classes, and if so, what does that look like? The author concludes that teachers passionate about shielding students from problematic ideologies may miss out on …

The Biased Language In Media Commentary At The 2018 Winter Olympic Games, Gabriella Adriana Barattolo

Communication Studies

This paper examines the media commentary at the 2018 Winter Olympic Games. It focuses on the commentary of five sports: Women’s Snowboarding Halfpipe, Men’s Snowboarding Halfpipe, Individual Figure Skating, Pairs Figure Skating, and Curling. The goal of this paper is to study the language choices that the media commentators made and uncover the gender bias within their language. The differences in how the commentators discuss athletes is significant to understand because it reveals the overall gender bias in sports that is still present in our society today.

A Discourse Analysis Of Gender Perceptions, Twitter, The 2018 Progressive Convervative Leadership Race, And The 2018 Provincial Election, Mary E. Chamberlain

Social Justice and Community Engagement

The research seeks to bring awareness to how online discourse on Twitter can contribute to the reinforcement of unequal power relations against female electoral candidates. This project is a discourse analysis of gender perceptions of the 2018 Progressive Conservative Leadership Race and the 2018 provincial election as portrayed on Twitter. Using understandings of Liberal Feminism and Intersectionality, this project demonstrates the struggle of gender discrimination against women in political life and attempts to recognize the efforts of women attempting to shatter the glass ceiling. The findings suggest female candidates experienced Twitter as a gendered and bullying platform, while male candidates …

No Habrá Rey Sin Reina: Gender Discourse In Isabel, A Contemporary Representation Of Queen Isabel I Of Castile And King Fernando Ii Of Aragon, Michelle Sabrina Peters

Open Access Theses & Dissertations

By examining the figures of the Catholic Monarchs -Isabel and Fernando- in the popular television show Isabel, this research demonstrates how the historical fiction genre tends to privilege the stories of exceptional women and the men surrounding them. Unlike other historical fiction shows where the emphasis is placed on the empowerment of a single female character, Isabel emphasizes the mutual empowerment and equitable dynamic between a woman and a man. In an era when gender roles and prejudice were particularly strict, Fernando and Isabel enter into marriage with diametrically opposed notions of gender roles. However, when they begin ruling and …

Wonder Woman: A Case Study For Critical Media Literacy, Adriana N. Fehrs

Graduate Student Theses, Dissertations, & Professional Papers

To better grasp the messages Wonder Woman is sending to its audience, a Critical Media Literacy (CML), ideological, and feminist framework is used to examine whether, and if so how, Wonder Woman succumbs to stereotypes that are often portrayed in the media. These theories will be used in the ensuing project to build a curriculum aimed at high school students.The curriculum positions students to examine the hegemonic ideologies that are represented in pop culture, specifically Wonder Woman.

Submission Or Subversion: Women With Shaved Hair In Media, Thea Cheuk

AUCTUS: The Journal of Undergraduate Research and Creative Scholarship

“It is quite obvious that the shaving of heads fundamentally damages the physical and moral integrity of those people for whom it was intended,” Fabrice Virgili asserts in his book Shorn Women: Gender and Punishment in Liberation France (135). For centuries, hair has been held as a standard of feminine beauty, therefore a lack of it has a long and storied history as well. Records of head shaving as a form of punishment for women can be traced back to Ancient Greek and Roman times. Shaving a woman’s head was a sign of sin and shame, and stripped them of …

"But She's Snow White, She Would N'T Hurt Anybody": A Critical Analysis Of Gender And Power In Once Upon A Time, Mackenzie Mahler

Theses and Dissertations

This thesis examines gender performance and its relation to power in the television series Once Upon a Time (OUAT). On the surface, OUAT is a television show that constantly challenges the culturally-ingrained gender norms often found in fairy tales, as it creates new storylines for traditional fairy tales. This warrants a deeper examination of the series to understand if and how it is subverting these typical gender norms. To fully understand how gender operates in OUAT, I examined how gender affects and is affected by hegemony in the show and how this relates to our cultural understanding of gender and …

Video Game Engagement, Gender, And Age: Examining Similarities And Differences In Motivation Between Those Who May Or May Not Play Video Games, Joseph Camarata

Electronic Theses and Dissertations

This research aims to fill a research gap by examining video games to explore whether gender, age, or hours played per week would exert any influence on the information of those who may or may not play video games. Mood Management Theory and Uses and Gratification Theory were used as the theoretical foundation for this study. Four-hundred-three East Tennessee State University students who received the survey via email were asked to voluntarily participate in a survey about their motivations behind playing video games. Results from MANOVA showed that the motivations of male participants on video games were significantly higher than …

In Bod We Trust, Elliot Montgomery Sklar

be Still

This paper discusses body image and social norms, media and implications on health for men as for women. The important issue of body image is rarely addressed toward men's health and wellness while it is widely recognized for women.

Cultivating Conceptions Of Masculinity: Television And Perceptions Of Masculine Gender Role Norms, Erica Scharrer, Greg Blackburn

Communication Department Faculty Publication Series

The potential of television to both reflect and shape cultural understandings of gender roles has long been the subject of social scientific inquiry. The present study employed survey methodology with 420 emerging adult respondents (aged 18 to 25) in a national U.S. sample to explore associations between amount of time spent viewing television and views about “ideal” masculine gender roles. The viewing of particular television genres was explored in addition to (and controlling for) overall amount of time spent with the medium, using cultivation theory as the theoretical foundation. Results showed significant statistical associations between viewing sitcoms, police and detective …

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith

Graduate Theses and Dissertations

This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined …