Social and Behavioral Sciences Commons^™

Impact Of Social Media On Academic Business School Libraries In India: An Empirical Study, Champeswar Mishra, Bulu Maharana Prof

Library Philosophy and Practice (e-journal)

Academic libraries are progressively using social media platform to connect users, felicitate services, promote resources, reach the outreach, and enhance visibility through online presence. This exploratory study will investigate the adoption rate of social media as an innovative medium to deliver services, explores influencing factors and examines the effectiveness of using social media tools in Indian business school libraries for the benefits of users. Findings demonstrate the approaches, strategies, and challenges of adopting social media for the benefits of library users. The present study, with its ambit, has included Academic Business School Libraries based on the National Institute Ranking Framework …