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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Library Orientation Practices In Special Libraries, Melissa Fraser-Arnott
Library Orientation Practices In Special Libraries, Melissa Fraser-Arnott
Faculty Publications
Purpose The library orientation session is an important marketing tool because it offers the first opportunity for library staff to connect with new clients (Craft and Ballard-Thrower, 2011; Rhoades and Hartsell, 2008). This paper aims to explore library orientation practices in special libraries and information centers with the goal of surveying current practices and identifying guidance for successful orientation program design and delivery.
Design/methodology/approach This study explored library orientation practices in special libraries and information services through an electronic survey. The survey questions were developed based on themes that emerged from case studies on library orientations from the academic …
Targeted Awareness: Promoting Niche Resources Using Confirmation Emails, Brian Rennick, Leticia Camacho, Andy Spackman
Targeted Awareness: Promoting Niche Resources Using Confirmation Emails, Brian Rennick, Leticia Camacho, Andy Spackman
Faculty Publications
Purpose – This paper examines the effectiveness of a targeted email advertising method that informs university students about library resources relevant to their major.
Design/methodology/approach – Over the course of one semester, students with business and communications majors who reserved group study rooms received customized confirmation emails that included targeted advertisements for library databases. These advertisements invited students to click a link that led to a database related to a student's major. Near the end of the semester, students were invited to complete a short survey about the advertisements. Survey questions were designed to discover whether the advertisements were seen …