Social and Behavioral Sciences Commons^™

Library Orientation Practices In Special Libraries, Melissa Fraser-Arnott

Faculty Publications

Purpose The library orientation session is an important marketing tool because it offers the first opportunity for library staff to connect with new clients (Craft and Ballard-Thrower, 2011; Rhoades and Hartsell, 2008). This paper aims to explore library orientation practices in special libraries and information centers with the goal of surveying current practices and identifying guidance for successful orientation program design and delivery.

Design/methodology/approach This study explored library orientation practices in special libraries and information services through an electronic survey. The survey questions were developed based on themes that emerged from case studies on library orientations from the academic …

Targeted Awareness: Promoting Niche Resources Using Confirmation Emails, Brian Rennick, Leticia Camacho, Andy Spackman

Faculty Publications

Purpose – This paper examines the effectiveness of a targeted email advertising method that informs university students about library resources relevant to their major.

Design/methodology/approach – Over the course of one semester, students with business and communications majors who reserved group study rooms received customized confirmation emails that included targeted advertisements for library databases. These advertisements invited students to click a link that led to a database related to a student's major. Near the end of the semester, students were invited to complete a short survey about the advertisements. Survey questions were designed to discover whether the advertisements were seen …

Face Out: The Effect Of Book Displays On Collection Usage, Leticia Camacho, Andy Spackman, David Cluff

Faculty Publications

Business librarians at Brigham Young University’s Harold B. Lee Library are confronted with considerable and consistent declines in usage of print books in business and economic disciplines. Inspired by commercial businesses, where in-store displays are commonly used to increase sales, business librarians decided to highlight the library’s business and economics collections by creating book displays. The study revealed that displays produced a substantial increase in circulation. Prior to the displays, featured books had an average usage of less than four times per year; after these books were featured in the displays, their usage per year increased by 58%

Scholarship Repository Launch Prezi, Cynthia W. Bassett

Faculty Publications

This Prezi was used as a presentation to introduce the University of Missouri School of Law Scholarship Repository to the faculty and students of the school.

Scholarship Repository Launch Brochure, Cynthia W. Bassett

Faculty Publications

This brochure is introduces the University of Missouri School of Law Scholarship Repository to the faculty and students of the school. It outlines the services provided by the library in support of the Repository and our plans for its continued growth.

Qr Codes And Library Engagement, Michael J. Whitchurch

Faculty Publications

This article will contain a small sampling of current QR code implementations as well as a summary of what has been used to encourage student engagement with the library through the use of QR codes at the Harold B. Lee Library at Brigham Young University.

Entrepreneurship.Gov, Leticia Camacho

Faculty Publications

Below these tabs, the page is divided into three columns. The right column includes Events and Entrepreneurship Law. The left column, titled Quick Access, contains links to resources on subjects such as finance, accounting, employment, sales, marketing, products and services, and operations. This column includes a section called The Entrepreneur, where experienced business owners share tips, tactics, and stories about entrepreneurship.