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Full-Text Articles in Social and Behavioral Sciences
Collaborative Marketing For Electronic Resources, Marie R. Kennedy
Collaborative Marketing For Electronic Resources, Marie R. Kennedy
LMU Librarian Publications & Presentations
Connecting patrons to appropriate resources is a concern for libraries as more collections are removed from traditional shelves and placed in virtual spaces. The traditional marketing techniques of placing a new-books shelf near the front door or the positioning of ready reference volumes in a study area of a library does not apply to the electronic resource world because there are no physical volumes to view. It is vital to understand library efficacy in marketing electronic resources in order to connect a patron with the appropriate resource. Based on two recent analyses of articles published by libraries about their marketing …