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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
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Articles 4621 - 4650 of 41441
Full-Text Articles in Social and Behavioral Sciences
Jour 4328: Strategic Advertising Campaigns (Syllabus), Sandra H. Utt
Jour 4328: Strategic Advertising Campaigns (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Development of creative strategy and its execution to include layouts, audio tapes, slide shows, storyboards and sales promotion application.
Jour 4440: Public Relations Campaigns (Syllabus), Stephanie Madden
Jour 4440: Public Relations Campaigns (Syllabus), Stephanie Madden
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.
Jour 3900: Visual Communication (Syllabus), Melissa Janoske
Jour 3900: Visual Communication (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Jour 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4500: Web Publishing I: Html/Css (Syllabus), Bryan Robinson
Jour 4500: Web Publishing I: Html/Css (Syllabus), Bryan Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4629: Tv News Writing/Reporting (Syllabus), Roxane Coche
Jour 4629: Tv News Writing/Reporting (Syllabus), Roxane Coche
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.
Jour 4700: Mass Communication Law (Syllabus), David Arant
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 4410: Public Relations Research (Syllabus), Kim Marks
Jour 4410: Public Relations Research (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Jour 4639: Tv News Producing (Syllabus), Joe Hayden
Jour 4639: Tv News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 4702: Mass Media/Diversity/Society (Syllabus), Otis L. Sanford
Jour 4702: Mass Media/Diversity/Society (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jour 4900: Multimedia Visual Comm (Syllabus), Matthew J. Haught
Jour 4900: Multimedia Visual Comm (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.
Jour 4910: Advanced Social Media (Syllabus), Kerry Crawford
Jour 4910: Advanced Social Media (Syllabus), Kerry Crawford
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to basics of using social media in strategic ways as a reporter and/or a public relations or advertising professional; many changes in the media landscape and skills needed in today's media careers will be discussed.
Jour 4998: Multimedia News Lab (Syllabus), Robert Byrd
Jour 4998: Multimedia News Lab (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.
Jour 4998: Multimedia News Lab (Syllabus), Pamela Denney
Jour 4998: Multimedia News Lab (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.
Jour 6301: Event Management/Hprm & Pr (Syllabus), Amanda Mauck
Jour 6301: Event Management/Hprm & Pr (Syllabus), Amanda Mauck
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community based initiatives and organizations.
Jour 6301: Event Management/Hprm & Pr (Syllabus), Tori Cliff
Jour 6301: Event Management/Hprm & Pr (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community based initiatives and organizations.
Jour 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Jour 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 6629: Tv News Writing/Reporting (Syllabus), Roxane Coche
Jour 6629: Tv News Writing/Reporting (Syllabus), Roxane Coche
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.
Jour 6639: Tv News Producing (Syllabus), Joe Hayden
Jour 6639: Tv News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 6702: Mass Media/Diversity/Society (Syllabus), Otis L. Sanford
Jour 6702: Mass Media/Diversity/Society (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Advance study of critical problems faced by mass media, with exploration of complexities that cause them.
Jour 6700: Mass Communication Law (Syllabus), David Arant
Jour 6700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 7075: Mass Communication Research Methods (Syllabus), Jin Yang
Jour 7075: Mass Communication Research Methods (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 7075: Mass Communication Research Methods (Syllabus), Jin Yang
Jour 7075: Mass Communication Research Methods (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd
Jour 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.
Jour 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd
Jour 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.
Jour 7412: Analytics And Evaluation (Syllabus), Sandra H. Utt
Jour 7412: Analytics And Evaluation (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also be discussed. Students will become HootSuite and Google AdWords certified.
Jour 7412: Analytics And Evaluation (Syllabus), Sandra H. Utt
Jour 7412: Analytics And Evaluation (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also be discussed. Students will become HootSuite and Google AdWords certified.
Jour 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Jour 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Theoretical foundations of visual communication, including Gestalt, semiotics, user interface design, and theories of practice. Application of skills to develop design projects.
Jour 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Jour 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Theoretical foundations of visual communication, including Gestalt, semiotics, user interface design, and theories of practice. Application of skills to develop design projects.
Jour 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught
Jour 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.