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Social and Behavioral Sciences Commons™
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Articles 121 - 139 of 139
Full-Text Articles in Social and Behavioral Sciences
Editor's Note: Introducing A Newly Rebranded Journal, Damon P. S. Andrew
Editor's Note: Introducing A Newly Rebranded Journal, Damon P. S. Andrew
Journal of Applied Sport Management
No abstract provided.
Linked Working: Generating Success On The World's Largest Professional Networking Website, Frank Agin, Lewis Howes
Linked Working: Generating Success On The World's Largest Professional Networking Website, Frank Agin, Lewis Howes
Journal of Applied Sport Management
The following book excerpt comes from Chapter 2 of the eBook LinkedWorking. The book is available in digital bookstores and on www.linkedworking.com.
Publisher's Welcome, Colby B. Jubenville, Benjamin D. Goss
Publisher's Welcome, Colby B. Jubenville, Benjamin D. Goss
Journal of Applied Sport Management
No abstract provided.
A Primer For Administrative/Managerial Success, William F. Stier
A Primer For Administrative/Managerial Success, William F. Stier
Journal of Applied Sport Management
No abstract provided.
Editor's Note, J. Michael Martinez
Editor's Note, J. Michael Martinez
Journal of Applied Sport Management
No abstract provided.
Book Highlight: Winning The Customer, Lou Imbriano
Book Highlight: Winning The Customer, Lou Imbriano
Journal of Applied Sport Management
No abstract provided.
Publisher's Welcome, Colby B. Jubenville
Publisher's Welcome, Colby B. Jubenville
Journal of Applied Sport Management
Publisher's Welcome.
Editor's Overview, Benjamin J. Goss
Editor's Overview, Benjamin J. Goss
Journal of Applied Sport Management
Editor's Overview.
Until It Hurts By Mark Hyman, Mark Hyman
Until It Hurts By Mark Hyman, Mark Hyman
Journal of Applied Sport Management
The following is an excerpt from author Mark Hyman’s new book Until It Hurts, which focuses on the country’s obsession over youth sports and how this impacts the development of our nation’s youth. Read more about the book at www.untilithurts.com.
Goodbye Coach Ranager, Colby B. Jubenville
Goodbye Coach Ranager, Colby B. Jubenville
Journal of Applied Sport Management
Special article "Goodbye Coach Ranager."
Publisher's Welcome, Colby B. Jubenville
Publisher's Welcome, Colby B. Jubenville
Journal of Applied Sport Management
No abstract provided.
Editor's Overview, Benjamin D. Goss
Editor's Overview, Benjamin D. Goss
Journal of Applied Sport Management
No abstract provided.
A Nation Of Wimps By Hara Estroff Marano (Book Excerpt), Dan Delulis
A Nation Of Wimps By Hara Estroff Marano (Book Excerpt), Dan Delulis
Journal of Applied Sport Management
No abstract provided.
Guest Editorial: The Significance Of A New Peer-Reviewed And Scholarly Journal For The Sport Management Profession, William F. Stier
Guest Editorial: The Significance Of A New Peer-Reviewed And Scholarly Journal For The Sport Management Profession, William F. Stier
Journal of Applied Sport Management
No abstract provided.
Taking The Ballgame Out To The World: An Analysis Of The World Baseball Classic As A Global Branding Promotional Strategy For Major League Baseball, Benjamin D. Goss
Taking The Ballgame Out To The World: An Analysis Of The World Baseball Classic As A Global Branding Promotional Strategy For Major League Baseball, Benjamin D. Goss
Journal of Applied Sport Management
This paper analyzes the 2006 World Baseball Classic as a promotional strategy by Major League Baseball to further its global branding pursuits. The WBC is qualified as a global sport event that is a marketing function of MLB in its efforts to emerge as an international brand; elements of the WBC are examined in the context of a global brand strategy. WBC promotional execution elements are studied in light of dimensions upon which consumers evaluate global brands. Four customer segments targeted through the WBC are characterized before the paper examines future WBC marketing approaches in the context of cultural production.