Social and Behavioral Sciences Commons^™

Corporate Social Responsibility In Emerging Markets - The Importance Of The Governance Environment, Marc Fetscherin, Shaomin Li, Ilan Alon, Christoph Lattemann, Kuang Yeh

Faculty Publications

• This study examines how country-level, industry-level, and firm-level factors affect the extent of corporate communication about CSR in Brazil, Russia, India, and China (BRIC). In particular, using the data of 105 largest MNCs from BRIC, we investigate the CSR motives, processes, and stakeholder issues discussed in corporate communications.
• On the country level, we use a newly developed framework of the governance environment which differentiates between rule-based and relation-based governance. Our study reveals that the governance environment of a country is the most important driving force for the communication intensity about CSR.
• Our results show that firms communicating …