Social and Behavioral Sciences Commons^™

Truth In Advertising: “If You Build It, They Will Come”, Mark D. Weinstein

News Releases

One of the most popular sports movies of all time is “Field of Dreams,” where one man’s passion for baseball was transformed into a baseball field for legends of his day.

In the movie, Ray, an Iowa farmer, hears a mysterious voice one night in his cornfield saying, "If you build it, they will come." The voice was so compelling that Ray acted upon the words and built a baseball field on his land.

For Mark D. Weinstein, Cedarville University’s executive director of public relations, this voice rings true. He’s been attending major league baseball games for all of his …

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Journal

With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket …

Creating A Female Athlete: The Power Of Societal Reimaging And Advertising In The All American Girls Professional Baseball League, Kaitlyn M. Haines

Theses, Dissertations and Capstones

The All American Girls Professional Baseball League introduced an acceptable form of female sport to the United States during World War II. The All American Girls Professional Baseball League’s feminine image and high standards of the league provided a new quality team sport that the ever popular softball diamonds of industrial recreation had failed to reach. One of the reasons for their success was the attention to detail in the visual representation of the baseball league. Appearing in a time of heightened advertising and branding, a visual representation of the League was created to fit within the societal norms of …

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics related to WKU baseball for 2017.