Social and Behavioral Sciences Commons^™

Twitter Sentiment Analysis: Applications In Healthcare And Finance, Jiali Wang

Dissertations

This research explores the influence of Twitter sentiment on healthcare and finance industries. It assesses how Twitter sentiment and culture measure influence COVID-19 statistics, and it investigates the impact of Twitter sentiment on S&P 1500 stock mispricing. Furthermore, it examines how tweet sentiment predicts major industry returns.

The first part examines how Hofstede’s Culture Dimensions (HCD) and Twitter economic uncertainty index (TEU) relate to COVID-19 infection rate and death rate. The results show certain aspects in HCD, such as power distance index (PDI) and masculinity (MAS) both are negatively and significantly associated with the infection rate, while indulgence (IVR) and …

The Second Watcher At The Gate: Local Newspaper Framing Of Refugees, Asylum Seekers, Immigrants, And Migrants At The Border In The Age Of Covid-19, Gabriel Rodriguez

Theses and Dissertations

The COVID-19 pandemic caused a repeat of a historical association between migrants and disease with the re-activation of Title 42, which gave the federal government the power to bar and expel migrants and asylum seekers without the opportunity to contest their expulsion, under the basis of public health. Based on a content analysis of the frames employed in the coverage of the pandemic by five newspapers located on the southern U.S. border for the period of 2020 to 2021, this study explored how these English-language newspapers gave priority to as sources, how they framed immigrants and immigration issues during the …

Digitalizing Religion In The Age Of Covid-19: A Uses And Gratifications Perspective, Abdulaziz Altawil

Dissertations - ALL

The current COVID-19 pandemic has impacted people’s religious behavior around the world. Due to the coronavirus outbreak, most in-person religious services have shifted to virtual platforms. The online religious transition amidst the outbreak has alleviated many issues for worshippers as it provided them with a sanctuary space to connect with their faith and community. According to a 2020 Pew Research analysis, the pandemic has made many Americans change their religious habits by watching religious content online instead of physically engaging with their local religious institution. This dissertation provides a preliminary examination of this phenomenon by exploring the role of digital …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

Cyberchondria And Covid-19 Health Threats Related To Attentional Bias And Safety Behaviors, Jacqueline J. Charles

Electronic Theses and Dissertations

Cyberchondria is described as excessively searching online for health information that ultimately increases worry and anxiety about one’s health (Starcevic et al., 2019). Research has demonstrated an increased attentional bias in anxious individuals for threat-related stimuli. Attentional bias for health information exacerbated by the frequent exposure to health threats during the COVID-19 pandemic may contribute to additional health-seeking behavior. The current study aimed to explore the potential relationship between COVID-19 health threats and cyberchondria level on attentional bias toward illness-related stimuli (symptom words) and the intent to perform safety behaviors while controlling for Trait Anxiety and Health Anxiety. Participants ( …

Local Broadcast Reporters Maintaining Social Responsibility And Mental Health While Serving A Community Under Lockdown, Mary-Morgan Ellis

Graduate Theses and Dissertations

This study looks at local broadcast news reporters working in Northwest Arkansas before, at the start, and during the COVID-19 global pandemic. Research for this study includes a content study of the tweets and Twitter accounts of eleven local reporters. This study considers the social responsibility theory and examines how these eleven local reporters use the theory in their everyday work. Research found, though these reporters don’t credit the theory by name, they are still putting its guidelines into effect as a sort of moral compass when creating objective and representative news for their communities. The research also found that …

Relocating Community To The Virtual: Sound Knowledge, Affective Listening, And The (Dis)Embodying Of Sound And Space, Zachery D. Coffey

Masters Theses

Music within Protestant church communities frequently reduces the distinction between performers and audience, emphasizing the collective, participatory role of all congregation members, in manners of music making similar to those discussed by Thomas Turino. This dynamic helps establish individual and communal identities. With the onset of the COVID-19 pandemic, church communities saw changes in their services, music, and ways of life. Meeting in a physical building proved impossible due to the dangers of COVID-19 and many churches mitigated these dangers by streaming, recording, and posting services online. Between 2020 and 2022, I observed and participated in changes to technological production …

Media Narrative Competition Between The U.S. And China During Covid-19, Zhenzhu Zhang

Dissertations

This study examines the narratives that were presented in Chinese and American media by using Dr. Li Wenliang (one of the first people who tried to raise the alarm about the outbreak of COVID-19), and the COVID-19 origin controversy as case studies to understand how these news stories conflicted and which tellings became dominant. The way these two cases have been depicted in the media has changed over time. Understanding how that depiction changed is important because it helps demonstrate how narratives function to frame crises. The current study uses narrative, and framing theories to support thematic analysis of news …

News Flash: Content Framing Of Higher Education During The Covid-19 Campus Closures, Sara Nelson

College of Education Theses and Dissertations

The COVID-19 pandemic swept the world in a cascade of crises, impacting every industry and individual. This study sought to analyze the prevailing narratives of higher education news coverage during the initial crisis event of COVID-19, when colleges and universities around the world closed their doors and sent students home. Historically, higher education has not been well positioned by the media in times of crisis. A tarnished reputation can lead to direct and immediate loses in enrollment, funding, rankings, selectivity of students and the financial health of an institution. The framing of media narratives plays a direct role in how …

Graduation Simulator: A Virtual Reality Conversation Experience For Second-Year College Students Living Through A Pandemic, Dylan Cohen

College of Communication Master of Arts Theses

Many second-year college students have struggled to socially transition back to in-person schooling. After a significant period of enforced isolation, there is a need to aggregate loose connections activated or maintained online. Through conducting UX/ethnographic research on current second-year students who have lost out on major life milestones between the years 2019-2021, synthesizing research from fields of media studies, interpersonal communication, and art/design that incites self-disclosure, and collaborating with a group of student designers, I responded to this issue by creating Graduation Simulator (2022) over a period of 8 months. Graduation Simulator facilitates emotionally vulnerable discussion through a VR scavenger …

Digital Equity: Difficulties Of Implementing The 1:1 Computing Initiative In Low-Income Areas, Demetric D. Williams

Dissertations

Successful One-to-One Computing Initiative implementation requires educators to communicate and collaborate effectively with everyone in the learning community. However, other factors such as teacher’s professional development, student’s perception, and parent’s perception often affect the implementation of the One-to-One Computing Initiative. School districts, which serve low-income areas in Mississippi, have difficulties ensuring students and communities have access to the information technology they need to participate outside the school setting. The concept is often called digital equity. However, when officials do not address the capacity, there is a vital threat to the participants’ civic, cultural, employment, lifelong learning, and access to essential …

The Politicization Of School Reopenings: Media Coverage Of Teachers Unions, Sarah King

Master's Theses

The process of school reopenings during the COVID-19 pandemic has garnered a significant amount of attention from various stakeholders including parents, school administrators, teachers, teachers’ unions, and the media. Negotiations over elements of school reopening policies, such as mask mandates and remote-learning options have, in certain school districts, been fraught with contention. The politicization of school reopening policies has been the source of a growing body of research, which tends to analyze policy decisions in conjunction with COVID data. However, a large gap in the literature has appeared concerning the politicization of school reopenings and the impact of the media, …

Sexual Relationships During Covid-19, Katherine Hahn-Boisvert

Honors Capstones

During the early parts of COVID-19, no one knew what to expect. In a world where it was suddenly unacceptable to shake hands or give a hug, how did sexually intimate couples navigate being sexually intimate? In this study, sexual self-disclosures, relationship satisfaction, and sexual communication satisfaction were measured during the COVID-19 pandemic. The costs and rewards of COVID-19 related self-disclosures was also measured to see what people thought was the costliest and how it would impact a sexually intimate relationship. Data was collected using an online survey which had 15 participants. The results indicated that COVID-19 had a negative …

The Great Resignation: A Content Analysis Of News Sources' Portrayals Of The Covid-19 Labor Shortage., Mackenzie Williams

College of Arts & Sciences Senior Honors Theses

When workers left the labor market in large numbers during the COVID-19 pandemic, proclamations of a labor shortage emerged extensively throughout the news. In this study, I analyze the coverage of the worker shortage among three news sources with different political orientations. Several themes emerged from analyzing a total of 75 articles. The findings showed that the perspective shown in the article, the cause of the labor shortage, restaurant worker portrayal, support of solutions, and opinion of the labor shortage all differed based on the political identity of the news source. This research supports previous findings that show there is …

Six Feet Apart: Relational Turbulence Theory And Coping With Covid-19 Within Long-Distance Relationships, Mia Waymack

Graduate Theses and Dissertations

Among research that currently exists, no studies thus far combine elements of COVID-19, long-distance relationships, and Relational Turbulence Theory to explain how each of these elements impacts the others, if at all. Previous research does exist on each of these elements individually, although research regarding the long-term effects of COVID-19 on relationships is minimal considering the pandemic is ongoing. Long-distance relationships have been studied using Relational Turbulence Theory in previous studies within military relationships but have not been studied in connection with either COVID-19 or among college students. This study was conducted by way of qualitative, one-on-one interviews to determine …

Communicating Through A Crisis: An Analysis Of The University Of Mississippi's Initial Covid-19 Crisis Communications, Sydney Waitley

Honors Theses

This thesis, in effort to examine modern-day crisis communications, focuses on the analysis of University of Mississippi’s initial crisis communications during the COVID-19 pandemic during March 2020. The purpose of this research was to evaluate the university’s communication efforts during this crisis in order to determine the effectiveness of the University of Mississippi’s initial COVID-19 crisis communications. First, the researcher analyzed historical case studies on three notable crisis communications (the Johnson & Johnson Tylenol Crisis of 1982, the United Airlines Crisis of 2017, and the Crock-Pot Crisis of 2018). From these case studies, qualities of good crisis communications were determined …

Public Libraries In Rural Arkansas: An Oasis In An Information Desert, Britt Graves

Graduate Theses and Dissertations

Public libraries in Arkansas are welcome, but those found in rural Arkansas are almost a necessity. The public uses the library for more than just checking out books or their email: it’s become a community gathering place for all walks of life, regardless of age or economic status. When the Covid-19 pandemic hit the state, libraries also became essential for education, medicine, news, and employment, nearly overloading their resources and shining a spotlight on technology, or the lack thereof, that so many public libraries are needing. With the Arkansas governor planning an upgrade on broadband technology and the federal government …

Composition, Computers, And Covid-19: The Roles Of Multimodal Composition And Digital Technology In The Covid-19 Pandemic., Michael P. Lynn

All HCAS Student Capstones, Theses, and Dissertations

The shift toward remote and online learning brought on by the COVID-19 pandemic has had a significant impact on teaching multimodal composition at all levels. Part of this shift towards rethinking multimodal composition came from the challenges of moving what would be in person classes online. Drawing on the New London Group’s definition of multimodality (1996), this thesis examines the relationship between remote learning throughout the pandemic and the modalities and technologies used by composition instructors and students in first-year writing. Using interviews with six first-year writing instructors from a private university, this project explores how instructors encouraged students to …

How Brazilians Used Media To Cope With The Issues Brought By The Covid-19 Pandemic, Vivian De Melo Campos

Theses and Dissertations

Due to the COVID-19 pandemic, the world faced lockdown and quarantine restrictions that encouraged or forced people to stay home. Along with the rest of the world, Brazil faced many difficulties during this period and it became one of the countries that lost more lives due to the Coronavirus infection worldwide. This study focuses on showing how people in Brazil coped with the challenges brought by the pandemic. It also focuses on showing if and how participants used media as a coping mechanism. The research was done through qualitative methods with semi-structured interviews with 25 adults who were living in …

Social Media, Humor, And Crisis Health Communication: Humor Used To Inform Over Social Media During Covid-19, Sally Burkley

Student Research Submissions

With the recent events of COVID-19, it is necessary to examine how everyday citizens responded to the public health messages delivered by The Center for Disease Control and Prevention and the U.S. government and how these responses revealed and impacted the effectiveness of the organization’s messages. Furthermore, it is important to consider the potential humor has as an information spreading tool within the collaborative medium of social media. This study analyzes three different digital humor artifacts using a chronological rhetorical analysis in order to understand how we communicate health crisis initiatives over social media. The research findings show the change …

Covid-19 Vaccine Uptake Among College Students, Erin Hoening, Elizabeth Morse, David Phillippi, Krystal Huesmann

DNP Scholarly Projects

Background: Public health strategies to improve COVID-19 vaccine uptake among college students living in residential communities varied, some universities opted to mandate COVID-19 vaccines while other universities opted to promote and influence the choice for vaccination.

Purpose: This descriptive, cross-sectional study examined the voluntary uptake of COVID-19 vaccines among residential students on a college campus in the southeastern U.S. that elected an evidence-driven health promotion strategy that included strong health promotion messaging coupled with coordinated efforts to make the vaccine accessible and appealing to students on campus.

Methods: Analysis of vaccine uptake was derived from campus electronic health records during …

Adapting, Overcoming, And Connecting: How College Sports Social Media Responded To Covid-19, Jackson Sepko

Honors Theses

This project, inspired by the researcher’s own experience as a digital media marketing assistant for Ole Miss Athletics, investigates how certain NCAA team accounts grew their social media engagement in the 2020-21 seasons despite the challenges and interruptions of COVID-19. First, metrics from data analytics firm SkullSparks were analyzed to determine which accounts increased their engagement metrics the most or performed strongly compared to their peers. Then, those accounts’ posts were analyzed using CrowdTangle, a Facebook-owned data analytics tool, and using Twitter’s advanced search features to see which posts overperformed compared to each account’s average posts.

From there, with an …

Non-Verbal Communication, Anxiety, Behavioral Changes Within Covid Regulatory Changes, Sydney Stack, Olivia Mccracken

Communication Senior Capstones

In the current era of education and social communication shifting into a virtual world the students entering the early elementary education system have experienced something that is new to all of us. Within the last two and a half years life as we have known it has vastly shifted. Virtual learning and communication, which is not something that is new, but something that was scarce prior to the Covid-19 pandemic is now the “new normal.” For many of the students affected, this way of learning has shaped much of their educational career. Changes like these are affecting areas of development …

Appalachian Broadcast News Coverage Of The Coronavirus: A Content Analysis Of Media Framing In The Midst Of A Health Crisis, Jensen M. Mills

Graduate Theses, Dissertations, and Problem Reports

Media framing of broadcast news is more than identifying an issue, but rather interpreting and explaining the issue for others to better understand. Previous framing scholarship in broadcast news, as well as COVID-19 specifically, has focused mostly on national or international news, so this research explores broadcast coverage from a local perspective in a rural location. During the health crisis of COVID-19, the specific use of media frames can impact how people made sense of the pandemic. Through a content analysis of 165 newscast scripts from five different local news stations in Appalachia, this study contributes to the understanding of …

A Secondary Data Analysis Exploring The Impacts Of Synchronous And Asynchronous Sexual Assault Bystander Intervention Training: A Pilot Study, Jacquelyn A. Mesenbrink

Electronic Theses and Dissertations

Campus sexual assault has been recognized as one of the most pressing issues on college campuses and an epidemic across the U.S. The purpose of this study is to explore perceived prosocial behavior change of one bystander intervention training in two different modalities: synchronous virtual via Zoom and asynchronous online training via a learning management system (LMS). To date, there is no research study that evaluates the same bystander intervention program across different intervention delivery modalities. This research is the first of its kind to examine the relationship between intervention delivery modality and post-evaluation questions and serves as a pilot …