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Social and Behavioral Sciences Commons™
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- Cable TV (1)
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- College recruitment (1)
- College student marketing (1)
- Cord-cutters (1)
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- Cord-nevers (1)
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Proving Marketing Roi: A Digital Marketing Framework, Andrew Wiltsie
Proving Marketing Roi: A Digital Marketing Framework, Andrew Wiltsie
Master of Arts in Media and Communication Plan II Graduate Projects
The purpose of this study is to analyze emerging literature on the best practices in selecting marketing objectives, web analytics/KPI goals, and marketing mix channels by using digital marketing to provide executives with proof of marketing ROI. Evidence-based research was used to analyze emerging trends in digital marketing by combining literature on setting marketing objectives, web analytic and KPI goals, and selecting marketing mix channels. This study contributes a framework that can be used by both educators and practitioners to showcase the most common practices in digital marketing and how they can be applied to create an effective and efficient …
Domestic Violence And The National Football League, Kelsey Rentner
Domestic Violence And The National Football League, Kelsey Rentner
Master of Arts in Media and Communication Plan II Graduate Projects
In 2014, the National Football League (NFL) faced extreme criticism for the way it handled the three domestic violence cases that emerged into the spotlight. The Ray Rice video that showed him punching his at-the-time fiancé, as well as the several other domestic violence cases among NFL players that quickly followed, shed a light on what seemed to be a well-hidden problem within the league. Since being in the public eye, the league has not been effective with its communication efforts to prevent the issue of domestic violence and rebuild its reputation among stakeholders. This project uses evidence-based literature to …
Changing Times: An Examination Changing Video Entertainment Sources And Cable Tv Companies Communicating With Customers, Chad Christenson
Changing Times: An Examination Changing Video Entertainment Sources And Cable Tv Companies Communicating With Customers, Chad Christenson
Master of Arts in Media and Communication Plan II Graduate Projects
The debate of customers canceling their cable TV subscriptions and relying on a mix of free and subscription based streaming video providers for their video entertainment has been ongoing for several years. A combination of low cost alternative video sources, rising programming costs, and changing viewing habits are causing small cable TV companies to review their strategies for attracting new customers. This study focuses on two groups of consumers referred to as the cord-cutters and cord-nevers. The cord-cutters are consumers who had cable TV service and canceled, and the cord-nevers are consumers who have never had cable TV as their …
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
Master of Arts in Media and Communication Plan II Graduate Projects
The field of higher education is becoming more and more competitive and postsecondary institutions are aggressively searching for the best communication and recruitment strategies to recruit and attain high school seniors. As technology advances, the methods utilized to communicate and engage with prospective students during their college decision-making process must be transformed. The purpose of this Master’s project is to examine higher education marketing and recruitment literature to recommend the best communication and recruitment strategies in which postsecondary institutions should invest. Evidence-based research is utilized to examine how and why high school seniors learn about and engage with institutions, as …