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Social and Behavioral Sciences Commons™
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- Bollywood Blockbusters (1)
- Brand Advocacy (1)
- Brand trust (1)
- Broadband (1)
- Cable TV (1)
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Articles 1 - 9 of 9
Full-Text Articles in Social and Behavioral Sciences
Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan, Syeda Batool Abbas, Usamah Iyyaz Billah
Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan, Syeda Batool Abbas, Usamah Iyyaz Billah
Business Review
The purpose of this research study is to investigate the role of celebrities in creating brand advocacy for mobile phones amongst social media users of Pakistan. The role of celebrities has been tested through the constructs of celebrity attractiveness, trustworthiness and expertise while brand trust has been added as a mediator. The study variables of the research have been empirically tested for the first time for the mobile phone industry and from social media users. The theoretical framework was developed based on relevant research on the study topic. Research design of the study is Quantitative, one-shot, cross-sectional in nature. Data …
Factors Leading To Decentralization Of Ict Companies: The Case Of Multimedia Super Corridor, Malaysia, Muhammad Asim Tufail, Abu Hassan Abu Bakar, Wiwied Virgiyanti, Faisal Manzoor Arain
Factors Leading To Decentralization Of Ict Companies: The Case Of Multimedia Super Corridor, Malaysia, Muhammad Asim Tufail, Abu Hassan Abu Bakar, Wiwied Virgiyanti, Faisal Manzoor Arain
Business Review
Technological development in the information and communication technologies (ICT) sector is essential to attain sustainability in today’s era. Cities have developed satellite towns at the periphery with hi-fidelity digital and physical infrastructure which converts a single cantered city into a multi cantered one. In case of Kuala Lumpur Metropolitan Area (KLMA) the shift of civic services to Putrajaya and development of Multimedia Super Corridor (MSC) which offers incentives to local and foreign companies to develop a super block of research and development based economic sector. This development spearheaded the Malaysian Vision 2020 of knowledge based economy and society and has …
Motion Pictures As An Agent Of Socialization: A Comparative Content Analysis Of Demography Of Population On Indian Silver Screen And Reported Crime News In Pakistan (1976 To 2006), Erum Hafeez Aslam
Business Review
This study aims to examine and analyze role of motion pictures as an agent of socialization. It focuses the contribution of Indian movies to the increase of violent crimes and criminals in Pakistani society across the four decades (i.e. 1970s, 1980s, 1990s and 2000s) through favorable rather glamorized depiction of violence and perpetrators of violence. It is arbitrarily assumed that violence is often projected on silver screen as a quick and easy solution to social injustice and class discrimination in the blockbusters of Bollywood and Lollywood. Five top grossing Indian films selected through popularity charts and youth polls are thus …
Role Of Information And Communicational Technologies In Perceived Organizational Performance: An Empirical Evidence From Higher Education Sector Of Pakistan, Irfan Saleem, Tahir Masood Qureshi, Saba Mustafa, Farooq Anwar
Role Of Information And Communicational Technologies In Perceived Organizational Performance: An Empirical Evidence From Higher Education Sector Of Pakistan, Irfan Saleem, Tahir Masood Qureshi, Saba Mustafa, Farooq Anwar
Business Review
This research study is an attempt to measure Impact of Information Communication Technology (ICT) on Organizational Productivity (Efficiency and Effectiveness); which leads to Organization Performance (∆Cost, ∆Time, and ∆Quality) using IRA Model. Study also explores barriers in ICT Adoption and impact of IT Literate Human Capital on Organizational Productivity. Sample for this research study has been chosen from Higher Educational Sector (HES) of Pakistan. These institutions are located at various geographic locations of Pakistan. Result shows significant relation of ICT adoption on the effectiveness, nonetheless ICT adoption is insignificant on efficiency; however the relationship between the two is positive. Research …
Role Of Mass Media In Quality Assurance Of Higher Education In Pakistan, Sohaib Rabbani Khan
Role Of Mass Media In Quality Assurance Of Higher Education In Pakistan, Sohaib Rabbani Khan
Business Review
Higher education is the ladder to economic prosperity in today’s world. Quality in higher education indeed is the basic requirement for success of higher education institutions. But quality is never an accident, it is always the result of diligent work. During the last decade almost 50 universities / institutes of higher education have been established in the country. But the variations in quality of its graduates are too wide to accept. The objectives of this research were to find out the role of mass media in improving the quality of higher education and how far the same can be improved. …
The Impact Of Mobile Phones On A Student’S Life In Various Cities Of Pakistan, Khair-Uz Zaman, M. Imran Khan
The Impact Of Mobile Phones On A Student’S Life In Various Cities Of Pakistan, Khair-Uz Zaman, M. Imran Khan
Business Review
This paper examines the impact of mobile phone on the personal, financial, psychological, physical, educational and also the social life of a student. We have taken a sample of hundred students from the various cities of Pakistan, such as, Karachi, Lahore, Islamabad, Peshawar, and Dera Ismail Khan. Mostly their educational level is from Matric to PhD, considering both males and females equally and their age group is from teenager to adulthood. The results of this study show that 65% students have their own mobile phones, while 35% do not have their own. Mostly 28% students are using U-fone, while 23% …
Converged Service Of Data, Video And Voice – Readiness Of Pakistani Market, Syed Irfan Nabi, Danish Abrar, Karim Chagani, Adnan Anwar Khan, Anwar Ul Haq
Converged Service Of Data, Video And Voice – Readiness Of Pakistani Market, Syed Irfan Nabi, Danish Abrar, Karim Chagani, Adnan Anwar Khan, Anwar Ul Haq
Business Review
This paper reports selective results of the study to explore the acceptability and readiness of consumers to switch from existing separate date, voice and video services to a single converged service over a fixed line. Providing a converged service requires effort in three areas i.e. convergence supporting technology, converged (unified) service offering and development of access devices. This study is only about a converged service offering. Market for Cable TV service in Pakistan is more established and mature as compared to that of Internet. Research question of this study was that ‘broadband alone may not be able to create a …
Language And The Structuring Of The Intellect: Towards The Realization Of The Total Man, D.U. Opata
Language And The Structuring Of The Intellect: Towards The Realization Of The Total Man, D.U. Opata
Business Review
The critical definition of the concept, “the total man”, is encumbered by lot of difficulties – epistemic and pragmatic. First, a man qua man because he is a total entity, a complete homo sapein. However, the phrase “the total man” is used here in a stipulative sense to distinguish the liberally educated person from the pure specialist. Second, even in this contextual sense, the concept of the liberal-minded person is still a problematic. Is liberal-mindedness predicated on a person’s breadth of knowledge, even if in the process the person becomes the proverbial “rolling stone that gathers no mass”? Or is …
Influence Of Foreign Media On Fashion In Young Adults In Pakistan, Arif Hasan, Shaza Bari
Influence Of Foreign Media On Fashion In Young Adults In Pakistan, Arif Hasan, Shaza Bari
Business Review
The extent of the influence of Indian media on fashion choices is studied by finding the underlying feelings and motives behind fashion product purchase decisions for young female adults. The results showed that the influence of Indian media on fashion choices is minimal and does not lead to an active search for a particular product. Rather, the exposure is used to make a decision when they are faced with a choice between a product seen on the media versus another product. Accessories are more easily adapted than clothes, which are too glamorized. The soap dramas are more popular among the …