Social and Behavioral Sciences Commons^™

Words Evaporate, The Images Remain: Testing Visual Warnings In The Context Of Intentions To Vape Among U.S. Adults As An Expansion Of The Theory Of Planned Behavior (Tpb), Carl Arland Ciccarelli

Theses and Dissertations

This dissertation applied the Theory of Planned Behavior (TPB) model variables of attitudes, subjective norms, and perceived behavioral control, along with the variable of fear to explain individuals’ behavioral intentions to vape. Previous studies have explored the social appeal, intrigue, and potential consequences of vaping among adolescent and college student populations. However, these past studies have largely relied upon focus groups and self-reported data conducted among samples of teen, adolescent, and college student populations. Thus, the aims and designs of these previous vaping studies may have been lacking in construct validity and a theoretical approach from which to explain behavioral …