Social and Behavioral Sciences Commons^™

Covid-19 Masks In Terms Of Functional, Expressive, And Aesthetic Consumer Needs, Lily Highley

Apparel Merchandising and Product Development Undergraduate Honors Theses

The purpose of this study was to assess consumers' perspectives of COVID-19 masks under the functional, expressive, and aesthetic areas. Due to the COVID-19 pandemic, masks have become an “accessory” to everyday life, and it was essential to research masks under these unique areas and explore consumer perceptions.

This study took place after background research on the topic and the FEA model. The study included a survey sent to Bumpers College students upon approval from the IRB. The data was analyzed and interpreted specifically in the FEA areas and can be useful to better understand the students at the University …

Cultural Impact On Identity And How It Is Expressed Through Dress, Jenifer Thao

Apparel Merchandising and Product Development Undergraduate Honors Theses

This study examined how students at the undergraduate and graduate levels at the University of Arkansas incorporate their cultural background into their clothing as a form of self-expression. The study included an online survey platform, Qualtrics, created with a series of Likert-type and open-ended response questions to gather data regarding student opinions on clothing impacts. Results indicated that there were no significant associations when it comes to cultural influences on identity and how it is expressed through dress.

Identity Through Clothing: Argentinian Vs. American Women, Magali Farfan

Apparel Merchandising and Product Development Undergraduate Honors Theses

According to Roach-Higgins, Eicher, and Johnson (1995), “individuals acquire identity through social, physical, and biological settings” (pg.12). When acquiring identity, culture plays a vital role. Because of numerous influences on identity, a conflict exists for those who identify with more than one culture. This study focuses specifically on the problems of women who identify both as Argentinian and American. The purpose of this creative project was to create an outfit that could be worn by an Argentinian/American woman in the presence of family and friends, regardless of culture, and not feel that she is disregarding societal norms of either culture. …