Social and Behavioral Sciences Commons^™

The Extreme Rise Of The Fast Fashion Industry From Country To Country: Does Consumer Behavior Differ Cross Culturally Regarding Fast Fashion Between The United States And European Countries?, Madison R. Feuerbacher

Apparel Merchandising and Product Development Undergraduate Honors Theses

Abstract

The apparel industry has various categories of fashion. One of these categories known more readily today as fast fashion. Fast fashion has gained immense global popularity over the past decade. The concept of fast fashion apparel involves producing vast amounts of product as quick as possible to sell to the consumer at an aggressively low price. It is important to understand this current phenomenon of the global rise of fast fashion as well as understand the devastating effects our environment is facing because of it. As the vocalization of the harmful effects of fast fashion have become more prevalent …

Sneakerhead Culture: Consumers And Their Ecological Consciousness, Maria Cervantes

Apparel Merchandising and Product Development Undergraduate Honors Theses

This thesis aims to investigate the unique subculture of “sneakerheads” and their buying behavior/attitudes, catering carefully to the Northwest Arkansas community and their small community. Sneakerhead culture has gained significant popularity in recent years, with decades of history to back up the phenomenon. Sneaker connoisseurs collect these glamourous, expensive, and rare footwear and are keepsakes of self-expression and identity formation. The study employs an ecological approach to their purchases and seeks to find whether retail and non-retail sneakerheads are conscious of their ecological footprint. The research methodology involves a questionnaire that is catered towards retail or non-retail employees based on …

Denim Quality Innovation And Theory, Simeon Smith

Apparel Merchandising and Product Development Undergraduate Honors Theses

Quality and its place with consumers, primarily university students, is often ignored when shopping for clothing. The aim of this creative project and accompanied research is to help answer why that is. This is needed as the denim industry weighs heavily on being one of the textile and clothing industries’ worst polluters. The rise of scaled fashion now produces an excess of garments. The purpose of this study is to create a high-quality garment and supplement it with a survey, polling students about their knowledge of quality. The survey participants, who were university students in the apparel major, had experience …

Generation Z'S Perceptions Of Sustainability In The Apparel And Textile Industry, Ashlee Andress

Apparel Merchandising and Product Development Undergraduate Honors Theses

Fast fashion is poorly constructed clothing through wasteful production methods to meet the rapid demand of fads and trends. Consumers are the driving force behind what is sold and not sold. If there is a demand for fast fashion, those types of clothing and textiles will be produced. If consumers made a point to only buy sustainably made and ethically produced clothing, companies would pivot to meet those demands. Currently, fast fashion is prevalent rather than sustainable apparel, which means that consumers either do not care about their impact on the environment, or they are unaware of the production methodologies …

The Effects Of Price And Brand On The Perceived Quality Of Ladies Leggings Between Competitive Retailers, Olivia Thornton

Apparel Merchandising and Product Development Undergraduate Honors Theses

The purpose of this study is to determine if brand or price affects the quality perception of the consumer. The research examined what consumers look for when evaluating quality of a garment. Previous studies have shown that consumer expectations of quality in a garment is inconclusive. Research objectives that guided the study were:

- Does brand contribute to the consumers perception of quality?

- Does price contribute to the consumers perception of quality?

This study is a quantitative study using a digital survey and questionnaire looking into fabric, construction, and aesthetics of the leggings. This study involved human subjects; therefore, …

Justification For An Apparel-Based Sustainability Course At The University Of Arkansas, Sydney Taylor

Apparel Merchandising and Product Development Undergraduate Honors Theses

The University of Arkansas' Apparel Merchandising and Product Development program does not currently offer a course on sustainability in the apparel and textile sector. Due to a lack of sustainability information, students may not have a thorough understanding of their degree. If students had the opportunity to learn about current sustainability-related topics before entering the workforce, they would have a new perspective and a deeper understanding of the industry, allowing them to potentially make good change.

By elaborating on the need for an apparel-based sustainability course to be offered at the University of Arkansas in the Apparel Merchandising and Product …

Exploring Women’S Sizing Chart: A View Into Psychosizing, Patience Billingsley

Apparel Merchandising and Product Development Undergraduate Honors Theses

The apparel industry lacks a universal sizing system and has created tactics to group consumers under a few generic sizes. The inconsistency in sizing has led to a struggle of consumers trying to find pieces of clothing that are not only their size but fit their measurements as well. An analysis of the sizing charts of 5 different women’s clothing private labels ranging from sizes 0-16 within two major department stores was assessed. The sizing charts within each individual store were evaluated, and then compared to one another. After calculating the sizing differences, an average of both store A and …

Consumers Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila

Apparel Merchandising and Product Development Undergraduate Honors Theses

Consumers shop at multiple retailers for different needs. It is understood that many choose a retailer for an experience and others will shop at large discount retailer for the better savings aspect. These two retailers are constantly working on improving customer experience as well as trying to increase their sales. In a time where E-commerce is at an all-time high, these two retailers also need to consider how other retailers compare against them in different sales categories. Since March of 2020, the retail world shifted with COVID-19 disrupting the supply chain. As retailers solve ways to keep consumers content and …

Covid-19 Masks In Terms Of Functional, Expressive, And Aesthetic Consumer Needs, Lily Highley

Apparel Merchandising and Product Development Undergraduate Honors Theses

The purpose of this study was to assess consumers' perspectives of COVID-19 masks under the functional, expressive, and aesthetic areas. Due to the COVID-19 pandemic, masks have become an “accessory” to everyday life, and it was essential to research masks under these unique areas and explore consumer perceptions.

This study took place after background research on the topic and the FEA model. The study included a survey sent to Bumpers College students upon approval from the IRB. The data was analyzed and interpreted specifically in the FEA areas and can be useful to better understand the students at the University …

Cultural Impact On Identity And How It Is Expressed Through Dress, Jenifer Thao

Apparel Merchandising and Product Development Undergraduate Honors Theses

This study examined how students at the undergraduate and graduate levels at the University of Arkansas incorporate their cultural background into their clothing as a form of self-expression. The study included an online survey platform, Qualtrics, created with a series of Likert-type and open-ended response questions to gather data regarding student opinions on clothing impacts. Results indicated that there were no significant associations when it comes to cultural influences on identity and how it is expressed through dress.

Conscious Couture: Upcycling And Sustainable Style, Sara Wilson

Apparel Merchandising and Product Development Undergraduate Honors Theses

The fashion and apparel industry has become synonymously associated with wastefulness and pollution due to the high levels of production, consumption and disposal of the billions of garments produced globally each year. Throughout the industry, brands have continued to set sustainability goals for both efforts to reduce their environmental impacts as well as appeal to the ‘green’ consumer. The power that a consumer holds can be leveraged for driving sustainability related initiatives through an apparel market that is virtually available everywhere. Since the 1990s, the secondhand market has developed from simply an economically friendly place to purchase necessities, to its …

Utilizing Repurposed Denim To Create Apparel For Those With Cerebral Palsy, Monique Rodriguez

Apparel Merchandising and Product Development Undergraduate Honors Theses

Cerebral Palsy (CP) is the most common motor disability in children. In the U.S alone one million children and adults live with a diagnosis of cerebral palsy. Due to the increasing life expectancy of individuals with CP, the number of adults with this disorder is increasing, thus their medical and social care needs are changing (Moreno-De-Luca et al., 2012). For years children and adults who live with CP struggle in finding clothing that works for them and their needs. Currently the market for adaptable clothing is small. For people with CP, the lack of adaptive clothing creates large barriers whether …

Apparel Fit Evaluations Of 3d Scans Via Eye-Tracking, Lauren Bouvier

Apparel Merchandising and Product Development Undergraduate Honors Theses

The primary objective of this study is to identify the differences in apparel fit ratings when represented by a 2D or 3D display in an effort to increase customer satisfaction and reduce the rate of returns, as well as develop an understanding of consumer shopping behavior.

Phase I of data collection involved participants wearing apparel that fit properly and apparel that did not fit properly. 2D images were captured of the front, side, and back, along with 3D body scans for each category of apparel. In phase II of data collection, participants were asked to examine the 2D images and …

Consumers' Awareness And Perceptions Of Luxury Counterfeits, Murphy Aycock

Apparel Merchandising and Product Development Undergraduate Honors Theses

Counterfeiting is a global phenomenon. Because counterfeiting has drastically increased over the past several decades, it is easier for consumers to obtain counterfeited merchandise without any penalties. As the seriousness of the issue increases, companies and scholars suggest that consumer education and awareness may reduce the impact of counterfeit manufacturing.

Recently, the luxury goods industry has become one market that is highly affected by counterfeiting, due to their popularity with consumers (Phau, Teah, & Lee 2009). Based on a thorough analysis of literature, many factors have been examined that influence consumers’ attitudes and purchasing intentions towards luxury counterfeits. Results show …

Identity Through Clothing: Argentinian Vs. American Women, Magali Farfan

Apparel Merchandising and Product Development Undergraduate Honors Theses

According to Roach-Higgins, Eicher, and Johnson (1995), “individuals acquire identity through social, physical, and biological settings” (pg.12). When acquiring identity, culture plays a vital role. Because of numerous influences on identity, a conflict exists for those who identify with more than one culture. This study focuses specifically on the problems of women who identify both as Argentinian and American. The purpose of this creative project was to create an outfit that could be worn by an Argentinian/American woman in the presence of family and friends, regardless of culture, and not feel that she is disregarding societal norms of either culture. …