Social and Behavioral Sciences Commons^™

Chronic Disease Management & Fitness Trackers Through The Lens Of The Health Belief Model & Diffusion Of Innovations Theory, Amanda Folk

Masters Essays

Chronic disease has become one of the leading causes of death in the United States. The purpose of this project is to understand the motivation behind health behaviors that individuals engage in to prevent, manage, or treat chronic diseases. By simultaneously examining chronic disease and fitness trackers through the Health Belief Model and The Diffusion of Innovations Theory, external factors are exposed that influence perceptions and lead to purchase decisions. Incorporating the cost-benefit analysis of the devices confirms that associated risks and questions of accuracy do not prevent product purchases or the belief that it can improve health. Moreover, the …