Social and Behavioral Sciences Commons^™

Print Propaganda Art In World War Ii America, Zeynep Kazmaz

Honors Projects in History and Social Sciences

Print Propaganda Art in World War II America World War II started in Europe with Germany’s invasion of Poland on September 1st 1939. Many major countries around the globe were involved in the Second World War. The major Axis Powers were Germany, Japan, and Italy. The major Allied Powers, on the other hand, were Great Britain and France, joined by the Soviet Union in June 1941. The U.S., after the Japanese attack on Pearl Harbor on December 7 1941, would also join the war and become a crucial member of the Allies. During the Second World War, Americans often followed …

Can Tweets Predict Intraday Stock Price Movements?, Diwas Puri

Honors Projects in Finance

Twitter is a microblogging platform where over 320 million people post about things that matter to them in less than 140 characters. People post about their happiness, sadness, pride, disappointments, love, hate, expectations and other feelings. Nowadays, a popular trend has come up in which data from Twitter, can be gathered and analyzed in real time to see how people react to a particular situation including changes in stock markets. This research focuses on looking into the relationship, if any, between public mood from Twitter and the stock market returns by analyzing the Tweets about four major companies in consumer …

Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts

Honors Projects in Communication

The 2016 Summer Olympic Games in Rio de Janeiro has further exposed the difference in sports reporting between sexes. Creating social media controversy, viewers called out the sexist commentary directed towards women athletes emphasizing their relationship status, how many children they have, and male athlete accomplishments over the female’s athletic ability. This content analysis will dive deeper into NBC’s prime-time coverage of the twenty-third Olympiad, examining the sport and non-sport questions brought up during interviews with the male and female athletes. With reporters possessing more control over what is discussed on-air, when compared to live commentators, the goal of this …

Talking The Talk: The Effect Of Vocalics In An Interview, Marilena Phillips

Honors Projects in Communication

Our voices carry more than just content. People continuously make assumptions of one’s intelligence, credibility, personality, and other characteristics merely based on the way we talk. As the diversity of individuals in the workplace increases, so too do the differences in how those individuals talk. It is important that we understand how these different ways of speaking are being perceived in the workplace. More specifically, how are individuals being perceived prior to being hired via the interview process? This Honors Capstone project aims to understand the impact that vocal characteristics in an individual have on the interviewer’s perception of the …

A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker

Honors Projects in Communication

No abstract provided.

Behind Valencia: A Contemporary Play, Emily Charbonneau

Honors Projects in English and Cultural Studies

SYNOPSIS The purpose of this play is to highlight the length that modern females go to in order to maintain a desired appearance, especially across social media. These desired appearances are influenced by the glamorous and unrealistic looks and physiques that are prevalent in the media. Essentially, the primary goal of these characters is to attract the attention of their male counterparts because of the gender roles society promotes. This shallow lifestyle can be completely consuming for impressionable, young females.

Analysis Of How Companies Should Prepare To Recruit And Manage Generation Z, Corey Pires

Honors Projects in Management

No abstract provided.

Social Media Influence: Metrics Matter, Juliana Houldcroft

Honors Projects in Marketing

It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on a user’s …

Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong

Honors Projects in Marketing

The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …

A Bottom-Up Approach To Effectively Implementing A Good Samaritan Policy At Bryant University, Jessica Fleet

Honors Projects in History and Social Sciences

The rising numbers of substance consumption on college campuses are becoming a public concern for higher educational institutions across the United States. The thesis studies the relationship between state laws and private higher education institution laws in regards to substance abuse. Examining state laws and private universities Medical Amnesty and Good Samaritan laws were used to determine what would effectively replace Bryant University’s current Substance Abuse Policy. The current policy lacks an educational element along with stressing the word of mouth ideology that students are protected when in need of drug or alcohol assistance in a medical situation. This is …

When Video Meets Health: Vaccine Awareness For Millennials, Alexandra Dickie

Honors Projects in Communication

The unique intersection of communication/video and science/health will be demonstrated through this honors project. The goal of the vaccine video is to inform Millennials about how vaccines work and the significance of vaccines to the community. The storyboard for a video was especially designed to communicate this information to those not in the science field, as well as those who are vaccine hesitant. The extensive process of information gathering required for the pre-production of the vaccine video will be discussed in depth – including the secondary research from the literature and the results from the formative survey and focus group …

Challenging The Stereotype – Greek Life In The Media, Briana Trifiro

Honors Projects in Communication

Stereotypes are an undeniable aspect of today’s society. As demonstrated through a variety of mass communication theories, stereotypes are often formed as a result of exposure to mass media images. This concept is especially important today, as media messages permeate daily life in a variety of ways. From the news, to social media, to movies and television – media messaging is everywhere and impacts people on a daily basis. The purpose of this study is to produce a documentary video which demonstrates how negative media portrayals of Greek life lead to the formulation of stereotypes about college students affiliated with …

Self-Presentation Of Male And Female Athletes On Instagram: A Continuation Of Gender Roles Found In Advertisements?, Kelsey Gainor

Honors Projects in Communication

Social media has brought with it a closing of the relational distance between players and fans; athletes have an important decision to make about the way they want to be viewed, not only as athletes, but also in the many other facets of their lives, such as being a parent, friend or role model. By applying the differing gender expectations for males versus females to an athletic context, this research study aims to gain a better understanding of how these gender expectations for male versus female professional athletes are exhibited through self-presentation on social media, specifically Instagram. The athletes’ own …

African American Veterans Storytelling A Multisite Randomized Trial To Improve Hypertension, Thomas K. Houston, Gemmae M. Fix, Stephanie L. Shimada, Judith Long, Howard S. Gordon, Charlene Pope, Julie E. Volkman, Jeroan Allison, Kathryn Delaughter, Michelle Orner, Barbara G. Bokhour

Communication Faculty Journal Articles

Background: Disparities in hypertension control persist for African American Veterans.

Objective: To enhance cultural relevance of hypertension control self-management education, in a multisite, stratified randomized trial, we tested an interactive Veteran-to-Veteran storytelling digital video disk (DVD) intervention created with Veteran partners, versus an education-only DVD comparison.

Methods: At 3 VA facilities, African American Veterans with uncontrolled hypertension were randomized to storytelling DVD intervention or didactic comparison DVD and followed for 6 months. We hypothesized that follow-up blood pressure (BP) would be lower among Veterans in the intervention group.

Results: African American Veterans (N=619) were 92% male, 39% over age 65, …