Social and Behavioral Sciences Commons^™

An Experimental Analysis Of The Effect Of Crisis Response Message Strategies On Consumer Emotions, Perceptual Beliefs And Intended Behavior, Valentina Ahumada

USF Tampa Graduate Theses and Dissertations

This study investigates the different dynamics of consumer responses to crisis communication strategies employed by businesses during challenging situations. Focusing on emotions, attitudes, and behavioral intentions, the research explores the impact of denial, diminish, and apology crisis messages on consumers. Drawing on a comprehensive analysis of a crisis scenario, the study illuminates the intricate relationship between these strategies and consumer emotions such as anger, disgust, sadness, and happiness. The findings reveal nuanced patterns, demonstrating that while denial messages evoke strong negative emotions and unfavorable attitudes, diminish messages, when perceived as deflecting blame, can lead to mixed emotional responses and ambiguous …

An Experimental Investigation Into The Impact Of Crisis Response Strategies And Relationship Management In The Pharmaceutical Industry, Nikoletta Pappas

USF Tampa Graduate Theses and Dissertations

This study investigates how millennials view their relationship with the pharmaceutical industry and if that relationship changes when exposed to different crisis messaging strategies. The pharmaceutical industry is currently dealing with a preventable crisis because of companies in the industry, such as opioid companies, causing death, distrust, and lawsuits. Coombs suggests the rebuild message strategies will result in a stronger relationship between the industry and their publics. This study will test that theory. The millennial participants that contributed to this study were all born between 1980-1996. Their relationships were measured through the variables of trust, satisfaction, control mutuality, commitment, communal …

Crisis Communication: Sensemaking And Decision-Making By The Cdc Under Conditions Of Uncertainty And Ambiguity During The 2009-2010 H1n1 Pandemic, Barbara Bennington

USF Tampa Graduate Theses and Dissertations

Abstract

This study focuses on the process of communication between government agencies and the public during crisis situations, and the development of an effective response strategy when a significant threat to public health and/or safety is believed to exist. My specific research interests are (1) the nature of the decision-making process that influences the communicative choices made during such events, and (2) how decision-makers make sense of an evolving, ambiguous, and unpredictable situation, in order to establish credibility with the public, determine the appropriate response strategy, and gain the public's trust in order to influence its behavior. This is a …

Strategic Messaging In A Political Crisis: Testing The Integrated Model For Explaining The Communication Behavior Of Publics, Tiffany Lynn Schweickart

USF Tampa Graduate Theses and Dissertations

Crisis response message strategies were examined using a post test-only randomized experiment (N=252) to determine their influence on perceptual, cognitive, and motivational antecedents to communication behavior in a political context. Results indicate that: (1) strategy type influences perceived strategy effectiveness; (2) situational beliefs influence situational motivation, subjective norm, and attitudes; (3) subjective norm and attitudes influence behavioral intention; and (4) referent criterion, situational motivation, and behavioral intention influence communicative action in publics during a political crisis.