Social and Behavioral Sciences Commons^™

Online Instructional Clarity: A Phenomenological Study Of Students’ Experiences, Erin Cathleen Bryan Sutliff

USF Tampa Graduate Theses and Dissertations

This study was a phenomenological exploration of five undergraduate students’ experiences with clear and unclear instructors in online courses at a large southeastern research university. The specific aim was to privilege the voices of undergraduate students about their experiences communicating with their online instructors, particularly with regard to their instructors’ clarity (or lack thereof), and analyze the essence of their experiences using an interpretivist, and specifically, phenomenological perspective. The research was envisioned to address gaps in the instructional clarity literature as well as to respond to calls within both the online learning and the instructional communication literature to explore instructor …

Online Instructional Clarity: A Phenomenological Study Of Students’ Experiences, Erin Cathleen Bryan Sutliff

USF Tampa Graduate Theses and Dissertations

This study was a phenomenological exploration of five undergraduate students’ experiences with clear and unclear instructors in online courses at a large southeastern research university. The specific aim was to privilege the voices of undergraduate students about their experiences communicating with their online instructors, particularly with regard to their instructors’ clarity (or lack thereof), and analyze the essence of their experiences using an interpretivist, and specifically, phenomenological perspective. The research was envisioned to address gaps in the instructional clarity literature as well as to respond to calls within both the online learning and the instructional communication literature to explore instructor …

Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein

USF Tampa Graduate Theses and Dissertations

Hyper-realistic avatars (HRAs), a form of synthetic media, are custom-created digital embodiments of a human, created by capturing and combining that person’s video and vocal likeness. This is the first known study of the efficacy of videos delivered by hyper-realistic avatars as a communication channel in comparison to videos delivered by their human counterparts. An experiment testing how information retention, engagement, and trust vary between viewers of videos delivered by a real human, videos delivered by the HRA representing that same human, and videos delivered by the HRA that discloses to viewers that it is a hyper-realistic avatar is presented. …

Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein

USF Tampa Graduate Theses and Dissertations

Hyper-realistic avatars (HRAs), a form of synthetic media, are custom-created digital embodiments of a human, created by capturing and combining that person’s video and vocal likeness. This is the first known study of the efficacy of videos delivered by hyper-realistic avatars as a communication channel in comparison to videos delivered by their human counterparts. An experiment testing how information retention, engagement, and trust vary between viewers of videos delivered by a real human, videos delivered by the HRA representing that same human, and videos delivered by the HRA that discloses to viewers that it is a hyper-realistic avatar is presented. …

An Experimental Analysis Of The Effect Of Crisis Response Message Strategies On Consumer Emotions, Perceptual Beliefs And Intended Behavior, Valentina Ahumada

USF Tampa Graduate Theses and Dissertations

This study investigates the different dynamics of consumer responses to crisis communication strategies employed by businesses during challenging situations. Focusing on emotions, attitudes, and behavioral intentions, the research explores the impact of denial, diminish, and apology crisis messages on consumers. Drawing on a comprehensive analysis of a crisis scenario, the study illuminates the intricate relationship between these strategies and consumer emotions such as anger, disgust, sadness, and happiness. The findings reveal nuanced patterns, demonstrating that while denial messages evoke strong negative emotions and unfavorable attitudes, diminish messages, when perceived as deflecting blame, can lead to mixed emotional responses and ambiguous …

An Experimental Analysis Of The Effect Of Crisis Response Message Strategies On Consumer Emotions, Perceptual Beliefs And Intended Behavior, Valentina Ahumada

USF Tampa Graduate Theses and Dissertations

This study investigates the different dynamics of consumer responses to crisis communication strategies employed by businesses during challenging situations. Focusing on emotions, attitudes, and behavioral intentions, the research explores the impact of denial, diminish, and apology crisis messages on consumers. Drawing on a comprehensive analysis of a crisis scenario, the study illuminates the intricate relationship between these strategies and consumer emotions such as anger, disgust, sadness, and happiness. The findings reveal nuanced patterns, demonstrating that while denial messages evoke strong negative emotions and unfavorable attitudes, diminish messages, when perceived as deflecting blame, can lead to mixed emotional responses and ambiguous …

Online News Portrayal During The Covid-19 Health Crisis And Journalism's Role In Misinformation In The U.S., Michou Ducilon

USF Tampa Graduate Theses and Dissertations

The COVID-19 pandemic has brought a wealth of new information regarding the virus's origin and treatment. Regrettably, the vast amount of online information has resulted in the proliferation of misinformation, as the World Health Organization reported. To investigate whether journalists may have contributed to this problem, a qualitative analysis was conducted on 15 news articles from top-tier media outlets. Using NVivo software, the articles were analyzed to identify linguistic words and visuals that fell into coding categories based on Behrendt's (2008) contextual analysis for evaluating text. Each article was then coded again to identify common themes. During this process, new …

Online News Portrayal During The Covid-19 Health Crisis And Journalism's Role In Misinformation In The U.S., Michou Ducilon

USF Tampa Graduate Theses and Dissertations

The COVID-19 pandemic has brought a wealth of new information regarding the virus's origin and treatment. Regrettably, the vast amount of online information has resulted in the proliferation of misinformation, as the World Health Organization reported. To investigate whether journalists may have contributed to this problem, a qualitative analysis was conducted on 15 news articles from top-tier media outlets. Using NVivo software, the articles were analyzed to identify linguistic words and visuals that fell into coding categories based on Behrendt's (2008) contextual analysis for evaluating text. Each article was then coded again to identify common themes. During this process, new …

Communicating For Success: The Importance Of Fairness In Pre-Merger Communication, Correy Retzloff

USF Tampa Graduate Theses and Dissertations

This phenomenological study explores the complexities and influences of pre-merger communication on M&A outcomes from a stakeholder perspective, using the Fair Process Theoretical Framework. The study identified the following six key themes related to pre-merger communication broken down into two distinct categories: important aspects to employees, which include Open and Honest Communication, Engagement and Clarity, Participation and Collaboration, and best practices managers can implement, such as Undertake Fair and Engaging Communication, Prioritize Strategic and Cultural Communication, Ensure Effective and Compliant Communication. The study also found that effective pre-merger communication can positively influence perceptions of fairness in the merging process. These …

Consumer Purchase Intent In Opinion Leader Live Streaming, Jihong Huo

USF Tampa Graduate Theses and Dissertations

The COVID-19 prompted the live-streaming industry to become popular, and live streaming by opinion leaders became a new way of shopping. In live-streaming by opinion leaders, the time from understanding the product to completing the purchase behavior is short; opinion leaders, in turn, use live-streaming to boost sales and personal exposure. Despite the popularity of opinion leaders' live consumption, there are still relatively few studies on it. Therefore, this paper will study what factors promote consumers' purchase intention during the live streaming of opinion leaders.Using the Stimulus-Organism-Response Model (SOR) as a theoretical framework, this paper uses a quantitative research approach …

Advocating For Diversity, Equity, And Inclusion: A Study Of The Nhl’S #Hockeyisforeveryone Campaign On Twitter, Jessica Martinez

USF Tampa Graduate Theses and Dissertations

With more than 6.8 million followers on Twitter (as of Feb. 2023), the National Hockey League (NHL) has a large platform that has the potential to influence societal change not only in the United States and Canada, but also globally. This study aims to understand how corporate social responsibility initiatives pair with diversity, equity, and inclusion (DEI) programs. Furthermore, this research seeks to understand how organizations communicate these messages with their publics through social media. This study specifically examines news frames and charity support behaviors implemented by the NHL in messages about its DEI campaign, “Hockey Is For Everyone,” and …

How The Taiwanese Podcast Bailingguo News Framed The 2019 Hong Kong Movement: A Framing Analysis Of The Anti-Extradition Law Amendment Bill, Yu-Fei Chiu

USF Tampa Graduate Theses and Dissertations

Nowadays, people can access different types of media to get information. Podcast is one of them and became more popular in recent years. In Hong Kong, the anti-Extradition Law Amendment Bill movement took place in 2019. In this research, we are looking for the frames that Kylie and Ken as the hosts of the Taiwanese podcast - Bailingguo News used when they talked about the movement. The researcher applied framing theory to conduct this study, using textual analysis to analyze five episodes that mentioned the movement on Hong Kong from Bailingguo News. The researcher extracts the themes in the podcasters' …

Hiv Stalks Bodies Like Mine: An Autoethnography Of Self-Disclosure, Stigmatized Identity, And (In)Visibility In Queer Lived Experience, Steven Ryder

USF Tampa Graduate Theses and Dissertations

This dissertation examines self-disclosure of Human Immunodeficiency Virus (HIV) status within the context of communication between long-standing friends. For the purposes of my study, I define this type of friendship as those who have known me for at least two years and with whom I communicate regularly. These are friends who tend to know a variety of personal details about me, ranging from superficial to private and trivial to essential. I use autoethnography to ground the study in my lived experience. By doing so, I present intimate accounts of my communication with others across my lifespan to function as background …

What On Earth Are We Doing (?): A Field-Wide Exploration Of Design Courses In Tpc, Jessica L. Griffith

USF Tampa Graduate Theses and Dissertations

This study explores design related courses within the field of Technical and Professional Communication (TPC) to uncover programmatic trends in undergraduate courses at a field wide level. This applied study uses a mixed methods approach to understand the following questions: what do the range of design courses look like in the field of TPC, how are these courses taught, and what would an effective design course look like? To answer these questions, this study uses a mix of three types of data: (1) institutional data on courses, (2) interviews with faculty and administrators who have taught (or are currently teaching) …

Reviving The Christian Left: A Thematic Analysis Of Progressive Christian Identity In American Politics, Adam Blake Arledge

USF Tampa Graduate Theses and Dissertations

While Christianity in American politics today is mostly dominated by the voice of the Religious Right, many are unaware that there also exists a significant number of progressive Christians throughout the country. This diverse group, often referred to as the Christian Left, is not as organized or outspoken as conservative Christians and tends to shy away from the restrictive influence of identity labels. However, members all share in common a passion for social justice issues. This study aims to gain a deeper understanding of the identity of Christian Left individuals through a thematic analysis of interviews. By interrogating participants’ identity …

Communicating Breast Cancer Awareness: Using The Health Belief Model To Develop Mass Communication Themes To Influence Early Detection Behaviors, Srisai Kamakshi Ramya Harika Pucha

USF Tampa Graduate Theses and Dissertations

Breast cancer (BC) is the most fatal cancer in India and has affected more than 1.3 million people in the year 2020 alone, making it a national public health priority. The reason for this alarming increase in BC incidences and mortality rates stems from a severe lack of awareness and the absence of targeted interventions. Considering the absence of a national level breast cancer awareness program, the following study sought to understand Indian women’s preconceived notions about the disease and the available screening methods to contribute to future mass communication campaigns in India. The study used a pre-designed interview guide …

Inflammatory Bowel Disease & Social (In)Visibility: An Interpretive Study Of Food Choice, Self-Blame And Coping In Women Living With Ibd, Jessica N. Lolli

USF Tampa Graduate Theses and Dissertations

This dissertation is an interpretive project that uses autoethnography and qualitative interview methods to understand the role Inflammatory Bowel Disease (IBD) plays in women’s quality of life and interpersonal relationships. It focuses on the impacts on patients of dietary changes and how food choice serves to make this ordinarily “invisible” illness visible to others, leading to unwanted exposure. Using Erving Goffman’s stigma theory and its extensions in studies of chronic illness, I demonstrate that IBD is characterized by layers of stigma because it creates situations in which patients are forced to disclose their illness even if they are not ready …

Florida Punks: Punk, Performance, And Community At Gainesville’S Fest, Michael Anthony Mcdowell Ii

USF Tampa Graduate Theses and Dissertations

Fest is an annual punk rock music festival held in Gainesville, Florida. At Fest, participants engage in aesthetic creation and participation, negotiate identities, participate in political discourse, and forge communities. In this dissertation, I use theories of performance, framing, and culture to understand Fest. To do so, I theorize Fest using three approaches to performance: performance as an object of study, performance as a metaphor for everyday life and identity, and performance as a method of inquiry. Using these three approaches to performance, I understand Fest as performance, as a site that permits and constrains performances of self, identity, and …

Organizing Economies: Narrative Sensemaking And Communciative Resilience During Economic Disruption, Timothy Betts

USF Tampa Graduate Theses and Dissertations

This dissertation unites organizational communication, and economic theory to understand how individuals make sense of economic crises, imbed power and logic in those understandings, and construct new economic realities in the aftermath of crisis. Contra economic orthodoxy, this project conceives of economy and economics as a social construct. As a social construct, individuals organize economy and economics through discourse, make sense of through narrative, and rebuild through communication. This dissertation combines different theoretical perspectives—actor-network theory, antenarrative organization theory, and the communication theory of resilience—to recenter social scientific accounts of economic reality around communication, story, and power.

Specifically, I focus on …

The Tesla Brake Failure Protestor Scandal: A Case Study Of Situational Crisis Communication Theory On Chinese Media, Jiajun Liu

USF Tampa Graduate Theses and Dissertations

The aim of this thesis is to test how Tesla handles a protestor in Tesla’s booth in Shanghai. This thesis evaluated the effectiveness and acceptance of Tesla’s public relations and crisis communication through analyzing domestic Chinese official news articles and consumers’ attitude on China’s most used social media platform, Weibo. The electric vehicle industry is relatively a newer industry than traditional automobile manufacturing industries. Therefore, the immaturity of the industry could bring different types of crises, and traditional vehicle problems could also be the problems of electric vehicles, such as engine failure, brake failure, safety concerns and security threats, and …

The Use Of Social Media By Leaders In Times Of Crisis: 2020–21 United States Election Protests, Cagdas Yuksel

USF Tampa Graduate Theses and Dissertations

This study investigated the Facebook posts made by presidential candidates Donald J. Trump and Joe Biden during the crisis that emerged after 2020 presidential election. The purpose of the study is to gain a better understanding of how crisis response is enacted via social media. This study's conceptual basis is the Social Crisis Communication Theory. The crisis, which is the focus of the study, was limited to the post-election process, which started with the allegations of Donald Trump alleged fraud in the election, after the 3 November 2020 US presidential elections, and especially to the process that resulted in the …

An Analysis Of International Soccer Fans’ Knowledge Of Qatar, Perceptions Of Qatar’S Country Image, And Intention To Support The 2022 Fifa World Cup, Taleb Al-Adbah

USF Tampa Graduate Theses and Dissertations

International sporting competitions have become an essential tool for countries to promote a favorable image of themselves around the world. This study focuses on the FIFA 2022 World Cup, which will be hosted by Qatar - the first Arab country ever to host the event. Since 2010, when Qatar was awarded the FIFA 2022 World Cup, several studies have shown that soccer fans are hesitant to attend matches in Qatar. This study investigates the correlations between soccer fans’ level of knowledge, soccer fans’ perception of Qatar using a 4D model of country image, and soccer fans’ behavioral intention to support …

The Effect Of Racial And Ethnic Identity Salience On Online Political Expression And Political Participation In The United States, Jonathon Smith

USF Tampa Graduate Theses and Dissertations

How close an individual identifies with their race or ethnicity can affect how individuals behave as political actors. Racial identity can affect how individuals express their political beliefs on social media sites or participate in political activities. However, does political expression on social media, particularly Facebook and Twitter, affect levels of political participation? The purpose of the project is to examine the relationship between racial and ethnic identity, online political expression, and political participation among the three largest racial and ethnic groups in the United States. Specifically, this project aims to answer whether online political expression mediates the relationship between …

Analysis Of Prescription Drug Brand Mentions In Music: Prevalence And Consumer Perceptions, Lisa A. Blake

USF Tampa Graduate Theses and Dissertations

Music is not only a lucrative mass reach media (Stassen, 2021) but also a deeply personal tool for self-expression (Hallam, 2019). Music listeners are exposed to a slew of branded messages within music promoting a variety of product types such as apparel, automotive, and alcohol (Craig, Flynn & Holody, 2017). Promotion in music has been proven to be an effective vehicle for building brand awareness when listeners are interested in the music (Delattre & Colovic, 2009, Hoyer & Brown, 1990; Macdonald & Sharp, 2000; Thoma & Williams, 2013). Brands promoted within music enjoy some of the benefits of promotional tactics …

Inaugural Addresses, Framing Theory, And The Impact On American Perceptions Of The Presidency, Kalin Meagan Velez

USF Tampa Graduate Theses and Dissertations

This study uses the inaugural addresses given by both Donald Trump and Joseph Biden as the source texts by which to examine the sentiment portrayed by particular framed messages. Framing theory stands as the central framework in which this study was conducted. The objective was to identify how political speeches like that of the presidential inaugural address frame messages to citizens and inform the audience on what their presidency may look like. This study utilizes a quantitative analysis using LIWC software followed by a qualitative discourse analysis. A thorough examination of the history of inaugural addresses, preceding presidencies, and each …

Outside The Boundaries Of Biomedicine: A Culture-Centered Approach To Female Patients Living Undiagnosed And Chronically Ill, Bianca Siegenthaler

USF Tampa Graduate Theses and Dissertations

As a community who voices feeling misunderstood, unheard, and uncared for by the medical system, female patients who live undiagnosed and chronically ill and their health narratives lie beyond biomedical boundaries. To examine how chronically ill and undiagnosed female patients narrate their experiences in and with the biomedical system and how these narratives resist biomedical health standards, I employ semi-structured interviews with 20 female patients living undiagnosed and chronically ill as well as engage in critical autoethnography to recount my own health experiences living a part of this community. In utilizing the culture-centered approach to health communication as a theoretical …

Informal Communication, Sensemaking, And Relational Precarity: Constituting Resilience In Remote Work During Covid, Tanya R.M. Vomacka

USF Tampa Graduate Theses and Dissertations

The COVID-19 global pandemic disrupted every corner of the globe, impacting our personal and professional lives with intensity and scope that have yet to be fully comprehended. One such disruption has been to the workplace and organizational culture as businesses, non-governmental agencies, governments, and other organizations worldwide rapidly moved face-to-face operations to remote work. Two years into the pandemic, with vaccines available and the immediate health threat for most healthy individuals waning, businesses still find themselves confronting a changing paradigm as remote work becomes more of a permanent and competitive fixture.

This study explores the impact of remote work on …

Re-Centering And De-Centering ‘Race’: An Analysis Of Direct-To-Consumer Genetic Testing Organizational Websites, Beatriz Nieto-Fernandez

USF Tampa Graduate Theses and Dissertations

As direct-to-consumer (DTC) genetic testing technologies become an ever-expanding business in the United States, this dissertation project investigates the ways in which two leading organizations, AncestryDNA and 23andMe, utilize discourses of ‘race’ to connect with their customers. This study is particularly significant because it opens up new avenues of research in the field of organizational communication by engaging with a new genre of organizations and the complexities of biocapitalism, in which genetic data is commodified for consumption. Blending computational scraping of data and manual qualitative analysis of organizational texts and videos available on the corporate websites, while using postcolonial studies …

The Labors Of Professional Wrestling: The Dream, The Drive, And Debility, Brooks Oglesby

USF Tampa Graduate Theses and Dissertations

This study centers and examines the laboring body of the professional wrestler as it moves and works through professional wrestling training. I put forth debility as a theoretical framework to naming and understanding the ways that long-term bodily wear and early death becomes an acceptable cost of doing business for the wrestling industry. Dreams of achieving wealth, fame, and stability while escaping precarity and obscurity draw fans toward joining the industry, and these dreams work to maintain a working culture that takes for granted the ways that the wrestler’s body is marked for disposability, wearing down, and early death. I …

Grey’S Anatomy And End Of Life Ethics, Sean Micheal Swenson

USF Tampa Graduate Theses and Dissertations

In this qualitative study, I analyze three episodes of the prime-time television medical drama Grey’s Anatomy to explore how the show stages conversations of end of life. I extend the work of end of life ethicists with attention to the ways that media may/should/could be used to teach and reflect issues of dying in America. Performing a close textual analysis, I identified two modes of storytelling within the structure of these episodes: Documentary Realism and Melodrama. I argue that if we are to understand medical dramas as a tool for the dissemination of information about end of life ethics, we …