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Full-Text Articles in Social and Behavioral Sciences

Consumption As Lifestyle: The Use Of Western Lifestyle As A Status Symbol In Multinational Corporations' Advertising In India, Alissa Goddard Oct 2009

Consumption As Lifestyle: The Use Of Western Lifestyle As A Status Symbol In Multinational Corporations' Advertising In India, Alissa Goddard

Independent Study Project (ISP) Collection

This paper examines the use of Western lifestyle as depicted in advertising by multinational companies through the use of English in advertising; sexually evocative imagery; and background images in advertisements that reflect Western lifestyles. These messages perpetuated by multinational companies of the elite status of Western lifestyle are further enhanced due to the pervasive influences of the mediums in which these lifestyles are communicated to Indian consumers (e.g. primarily television and magazines). However, this paper also examines how the products that the Indian consumer purchases to emulate this Western lifestyle are actually not the same products sold in the Western …


“Edutainment”: The Role Of Mass Media In The Development Of An Effective Hiv/Aids Youth Awareness Campaign In Viet Nam, Carmin Smoot Oct 2009

“Edutainment”: The Role Of Mass Media In The Development Of An Effective Hiv/Aids Youth Awareness Campaign In Viet Nam, Carmin Smoot

Independent Study Project (ISP) Collection

Since the first reported case of HIV in Ho Chi Minh City, Vietnam, in the year 1990, more than 300,000 people have contracted the disease. The Socialist Republic of Vietnam has made considerable progress since that time in disseminating information on HIV/AIDS to the public, utilizing various forms of media. Yet in the rudimentary stages of this national effort, a “social evils” campaign was launched by the government; an emphasis was placed on informing the public as to why individuals contract HIV/AIDS, and which negative individual behaviors, or “social evils,” influence the proliferation of the disease. As more of the …


Know Your Enemy: Tibetan Perceptions Of And Approaches To Chinese Studies In Exile, Katherine Mechling Oct 2009

Know Your Enemy: Tibetan Perceptions Of And Approaches To Chinese Studies In Exile, Katherine Mechling

Independent Study Project (ISP) Collection

Achieving peaceful dialogue between Chinese and Tibetans is the crux of the Tibetan community in exile’s strategy to regain its homeland. Yet despite the recognized importance of cross-cultural communication the Tibetans, ideologically unwilling to separate “China the Oppressor” from “China the Neighbor” or even, potentially, “China the Co-Collaborator,” have largely avoided studying their adversary. Although increased literacy in Chinese language, knowledge of Chinese history and understanding of Chinese culture would enable the Tibetans to engage with China more effectively and productively, few initiatives exist in exile that facilitate the spread of such information. Receiving only a basic overview of Chinese …


Seeing Is Believing: How The U.S. Government And American News Networks Spun The Iraq War, Sarah Schenter Apr 2009

Seeing Is Believing: How The U.S. Government And American News Networks Spun The Iraq War, Sarah Schenter

Independent Study Project (ISP) Collection

The American public was doubly deceived into compliance with the Iraq War – first by the government, then by the news media, which disseminated and amplified the Bush administration’s misleading rhetoric and accepted as fact the “evidence” of Weapons of Mass Destruction in Iraq that was used as the main justification for going to war. This paper first provides a background history of the role of American news media in armed conflict up until the Iraq War, starting with the Revolutionary War. The media was a powerful political actor ever since the beginning of United States history. With the evolution …


Vital Correspondence: Analyzing Local And International Media Coverage Of Armed Conflict, Marissa Moran Apr 2009

Vital Correspondence: Analyzing Local And International Media Coverage Of Armed Conflict, Marissa Moran

Independent Study Project (ISP) Collection

The atrocities of armed conflicts such as those in Israel’s Gaza Strip and the Darfur region of Sudan are not reaching and affecting Westerners as clearly and potently as they should, considering the technological capabilities of today’s international news media. In this paper, I will argue that media coverage of armed conflict in the developing world is stifled by the politics of international and transnational news media organizations and the unique challenges and limitations to local news organizations at the site of conflict. Private interests, financial constraints, and physical and political limitations cause global media to emphasize mainly the violent …


Globalization’S Impact On Identity Through Billboard Advertisements, Sarah Hogan Apr 2009

Globalization’S Impact On Identity Through Billboard Advertisements, Sarah Hogan

Independent Study Project (ISP) Collection

When one walks down the main streets of Tunis it is clear that the faces represented in billboards do not match the faces of those walking along the streets. Why is this? Are the ads representative of the layering of civilizations that Tunisia has undergone? Are the ads from another source, such as the French, and just implementing their system on top of Tunisians expecting it to be successful? Moreover, what are the implications of these advertisements on the Tunisian identity? W.E.B. DuBois discusses the phenomenon of a “double consciousness” that has developed in African-Americans due to the portrayal of …


American Influence In Spain Through Television, Dominic Corsello Apr 2008

American Influence In Spain Through Television, Dominic Corsello

Independent Study Project (ISP) Collection

No abstract provided.


Radio Sawa In Jordan: Different Perceptions, Together?, Michael Turner Apr 2007

Radio Sawa In Jordan: Different Perceptions, Together?, Michael Turner

Independent Study Project (ISP) Collection

This study attempted to take the issue of Radio Sawa - a United Sates Congress funded endeavor that has enjoyed significant recent popularity in much of the Middle East - and expound upon issues of its perceived motivations, intentions, attractiveness, credibility and effectiveness in relation to the Jordanian public, primarily the younger generation that constitutes the station's target audience.


Priming The Printing Press: The Growing Print Media In Bhutan, Philippa Wood Apr 2007

Priming The Printing Press: The Growing Print Media In Bhutan, Philippa Wood

Independent Study Project (ISP) Collection

No abstract provided.


Diarios Bajo Democracia: La Prensa Escrita En Chile, Hoy En Día, Jake Pearson Apr 2007

Diarios Bajo Democracia: La Prensa Escrita En Chile, Hoy En Día, Jake Pearson

Independent Study Project (ISP) Collection

This investigation is focused on the written, printed press in Chile. The basic thesis question is this: how can it be that under democracy, there is such an anti-democratic printed press? Since Pinochet’s defeat by the ‘No’ vote in 1988 and the restoration of democracy, leftist, independent, critical publications have not been able to survive. The Chilean governments under La Concertación have been blatantly preferential, giving around 70% of $500 million dollars in state sponsored ads—each year—to two main printing companies and the papers they own: Edwards group and Copesa. The lack of a diverse printed press has obviously harmful …


Individual Responsibility Concerning Hiv Transmission Among Msm: A Comparative Study Of The Effectiveness Of Ngo Intervention Policies And Their Practical Applications Within The United Kingdom, Australia, And The Netherlands, Martha Kienbaum Oct 2006

Individual Responsibility Concerning Hiv Transmission Among Msm: A Comparative Study Of The Effectiveness Of Ngo Intervention Policies And Their Practical Applications Within The United Kingdom, Australia, And The Netherlands, Martha Kienbaum

Independent Study Project (ISP) Collection

This study investigates the complexities involved in utilizing the terms of individual responsibility for the construction of HIV prevention campaigns that target men who have sex with men. Four health workers in the Netherlands were interviewed about their personal opinions regarding HIV intervention, and these interviews were analyzed qualitatively for their points of comparison and contrast. Then, campaign materials from organizations in the United Kingdom and Australia were analyzed for their use of the language of responsibility, their portrayal of MSM, their balance between promoting disclosure and communication, their focus on individual groups within the MSM community, and their overall …


Politics And Propriety In Oman: Omani Reactions To The Danish Cartoon Controversy, Averell Schmidt Apr 2006

Politics And Propriety In Oman: Omani Reactions To The Danish Cartoon Controversy, Averell Schmidt

Independent Study Project (ISP) Collection

This paper investigates the unusually quiet reaction in Oman, in comparison to many other Muslim countries, to the Danish cartoon controversy in the spring of 2006. Through interviews with young adults, elites, members of the religious establishment, and the business community, the author demonstrates how people learned about the controversy and how their reactions were influenced by the economic and political concerns of the regime. The survey showed that the young adult survey respondents almost uniformly misunderstood the relationship between press and government in the West, and in Denmark in particular, and that they felt powerless to protest the perceived …


Periodismo Medioambiental, Peter Weisberg Oct 2005

Periodismo Medioambiental, Peter Weisberg

Independent Study Project (ISP) Collection

INTAG is a community run, environmental newspaper that serves the county of Intag on the western slopes of the Andes in northern Ecuador. For the month of November 2005, I worked for the newspaper, writing articles and researching ways in which the paper can increase communication among different organizations that formed over the last eleven years of resistance to proposed mining. After interviewing eleven community leaders, I conclude that the paper can 1) do more to elicit the participation of groups that are currently inactive and 2) maintain its ecological position while gaining credibility by constructively criticizing the anti-mining community …


The Agenda Setting Function Of Mass Media, Tampa, John Howard, Print Media And Public Opinion: How It All Came Together In Melbourne, Rosemary Schultz Apr 2005

The Agenda Setting Function Of Mass Media, Tampa, John Howard, Print Media And Public Opinion: How It All Came Together In Melbourne, Rosemary Schultz

Independent Study Project (ISP) Collection

This paper will explore the ways in which the rhetoric of the Australian news media – the print media of Melbourne, specifically – has the power to shape and construct public sentiment toward national issues. Specifically, the paper explores the crafting of public opinion toward asylum seekers in the country through the use of specific rhetoric in print media outlets. The paper will focus on the “Tampa” incident of August 2001 as a basis for exploring asylum seeker issues in Australia. With the Agenda Setting Function Theory of Media Communications as a research base, and through personal interviews, extensive research …