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Full-Text Articles in Social and Behavioral Sciences

Understanding The Competencies Of Library And Information Science Professionals: An Analytical Review, Tumpa Saha, Tapan Barui Dr. Oct 2021

Understanding The Competencies Of Library And Information Science Professionals: An Analytical Review, Tumpa Saha, Tapan Barui Dr.

Library Philosophy and Practice (e-journal)

Knowledge plays a strategically important role to success and continuous growth of our life. In information exposition coupled with the electronic or virtual era has brought a great change to libraries and its working environment. In today’s working environment the role of libraries and librarians changed from storehouse of information caretaker to information manager and at the same time the forms and distribution of information also took a new shape in a new way. This is due to the advancement of ICT as well as contemporary societal need. Due to this change, library and information science professionals also need a …


Records Management Practices To Improve Efficiency And Service Delivery At Qalakabusha And Westville Correctional Facilities, Lungelo S. Mbatha, Lungile Luthuli Oct 2021

Records Management Practices To Improve Efficiency And Service Delivery At Qalakabusha And Westville Correctional Facilities, Lungelo S. Mbatha, Lungile Luthuli

Library Philosophy and Practice (e-journal)

The management of records is an important function in correctional facilities as it improves accountability, safety, security and accessibility of records pertaining to offenders and the various programmes provided. The inadequate management of records however is a wide spread issue in most South African correctional facilities, as evidenced by maladministration and the loss of important offender records. This study was conducted to ascertain the records management practices of two correctional facilities in South Africa in the province of KwaZulu-Natal. The research was conducted at Qalakabusha and Westville correctional facilities with the purpose of finding out the types of records kept, …


Collection Management And Utilization Of Electronic Resources By Postgraduate Students In The University Of Ibadan, Nigeria, Kazeem Adeshina Oct 2021

Collection Management And Utilization Of Electronic Resources By Postgraduate Students In The University Of Ibadan, Nigeria, Kazeem Adeshina

Library Philosophy and Practice (e-journal)

As the life cycle of information products has become increasingly digital from “cradle to grave,” the nature of electronic information management has dramatically changed. These changes have brought new strategies and methods as well as new issues and challenges. At the bottom line the services are increasingly delivered to a desktop from distributed publishers or information providers. Information organizations act either as primary information providers or as brokers between the user and the primary service provider. Hence, the study examines the collection management and utilization of e-resources by postgraduate students in University of Ibadan. Descriptive survey design was employed for …


Utilization And Users’ Satisfaction On Library Resources And Services By School Of Engineering And Technology, Mizoram University, F Chanchin Mawia Oct 2021

Utilization And Users’ Satisfaction On Library Resources And Services By School Of Engineering And Technology, Mizoram University, F Chanchin Mawia

Library Philosophy and Practice (e-journal)

The study is confined to the students and faculties of the School of Engineering and Technology (SET), Mizoram University (MU). University libraries invest a huge amount of money every year on the collection development and maintenance of their resources in order to meet the information need of users. Satisfying the patron of the library is the major aim of every library system. The main objectives of the study are to examine the purpose of the use of library resources, frequency of library visits, to ascertain the type of information needs, find out the duration of time spent in the library, …


Role Of Library Professionals In Information Dissemination During National Lockdown: A Case Study In Reference To Recent Pandemic, Subhajit Panda, Renuka Sharma Oct 2021

Role Of Library Professionals In Information Dissemination During National Lockdown: A Case Study In Reference To Recent Pandemic, Subhajit Panda, Renuka Sharma

Library Philosophy and Practice (e-journal)

Libraries play an important role in the everyday life of students and faculty. The COVID-19 pandemic has greatly affected higher education, including libraries systems & services. This global pandemic almost changes the entire working style of the library from traditional to online. The purpose of this study was to explore the response of the Libraries and LIS professionals during the COVID -19 pandemic and determine their working practices, services practices, and strategies applied and role-played. Libraries see their individual and collective roles of societal and educational dimensions during these uncertain times. The study also made recommendations for the betterment of …


Electronic Management In University Libraries Under Corona Pandemic (Covid-19): Reality And Challenges, Hanan Ahmed Farag Oct 2021

Electronic Management In University Libraries Under Corona Pandemic (Covid-19): Reality And Challenges, Hanan Ahmed Farag

Library Philosophy and Practice (e-journal)

This study examines the experience of libraries at Imam Abdul Rahman bin Faisal University during the period of the Corona pandemic (COVID-19) since early March 2020. The paper reviewed the reality of libraries during the crisis and highlighted the unknown challenges posed by the epidemic to the university digital services. The paper examines how libraries have adapted electronic management to support the university’s full online teaching and learning processes since March 2020. The impact of the use of electronic management on the performance of human resources at the Deanship of Library Affairs at Imam Abdul Rahman bin Faisal University was …


Role Of National Library Of India In Preservation And Promoting Reading Habit, Jaspreet Kaur, Rupak Chakravarty Oct 2021

Role Of National Library Of India In Preservation And Promoting Reading Habit, Jaspreet Kaur, Rupak Chakravarty

Library Philosophy and Practice (e-journal)

The study is the first of its kind in ascertaining the role that National Library plays in promoting reading habits among its users. Reading is significant for mental stimulation, developing intellectual skills, memory improvement, stress reduction. In the modern era, an era driven by technology, the upcoming generations are outrunning the reading habit. Libraries strive on reading. Libraries become more answerable to knowledge society for their role in inculcating reading habits in this scenario. National Library is also expected to deliver in this direction. The role of various sections of libraries has been discussed based on usage statistics. The paper …


Assessing Q&A Trends In Scholarly Communications: A Quantitative Study Of Researchgate, Subhajit Panda, Simran Kaur, Heenam Gakhar, Pooja Kumari, Rupak Chakravarty Prof Oct 2021

Assessing Q&A Trends In Scholarly Communications: A Quantitative Study Of Researchgate, Subhajit Panda, Simran Kaur, Heenam Gakhar, Pooja Kumari, Rupak Chakravarty Prof

Library Philosophy and Practice (e-journal)

The purpose of the study is to explore and analyse the disciplinary question and answer (Q&A) trends prevailing in the scientific social network (SCN)/scientific collaborative network (SCN) also known as an academic social network (ASN), ResearchGate (RG) and to examine the subject wise status of Q&A, content sharing trends of Q & A on RG and statistical analysis of various tests. The present study adopted a quantitative research design (Correlational as well as explanatory) to pursue the research questions and objectives for conducting the study. The data was collected from the research gate (RG) platform and 35 subjects were selected …


Promoting A Policy For Social Media Use In Nigeria, Adetola Akanbiemu Sep 2021

Promoting A Policy For Social Media Use In Nigeria, Adetola Akanbiemu

Library Philosophy and Practice (e-journal)

The paper discusses the development and promotion of social media policy in academic libraries in Nigeria. Academic libraries are charged with the responsibility of supporting their parent organisation in achieving the institutional objectives which involve providing support for research and educational activities. Having such crucial roles to carry out, the use of social media has become a helpful tool in the delivery of services to users. Social Media has provided new opportunities for libraries and librarians in the world. In academic libraries, they are used as a powerful tool for communication by providing an excellent platform for an active and …


Web Based Library And Information Services By University Libraries Of West Bengal: A Comparative Study, Himanish Roy, Sangita Sarkar Sep 2021

Web Based Library And Information Services By University Libraries Of West Bengal: A Comparative Study, Himanish Roy, Sangita Sarkar

Library Philosophy and Practice (e-journal)

This paper highlights the web-based library and information services provided by the selected ten library website of the universities of West Bengal. Website of an institution plays a key role in information dissemination and is designed to serve as a remote access point. This study has been conducted by the information given in the websites of the selected ten university libraries of West Bengal. The comparative technique has been conducted to examine the contents enclosed in university website and also fixed the criteria for the evaluation of websites for classification of missing links. This present study affirm that all the …


Content Management Analysis Of Indian Institutes Of Science Education And Research (Iisers) Libraries: A Comparative Study., Rajendra Singh Mr., Pravish Prakash Dr. Sep 2021

Content Management Analysis Of Indian Institutes Of Science Education And Research (Iisers) Libraries: A Comparative Study., Rajendra Singh Mr., Pravish Prakash Dr.

Library Philosophy and Practice (e-journal)

This study aims to discover the most suitable framework used by the libraries in institutes of Higher education. Design/methodology/approach – We have adopted the online survey method to analyze the services and resources which are being offered. The study also emphasizes the usability of resources. A deep immersed checking has been done to check the hypertext links given at each IISER Library’s website in form of percentage and natural numbers. While making observation broadly six research questions have been formulated covering of all areas of knowledge management, the study tried to find suitable answers to formulated questions. The analysis also …


Disaster Management In Central Library, Tezpur University: A Study, Anjan Gohain, Professional Assistant, Prof. Bikika Laloo Tariang, Department Of Library And Information Science, Dr. Mukesh Saikia, Librarian Sep 2021

Disaster Management In Central Library, Tezpur University: A Study, Anjan Gohain, Professional Assistant, Prof. Bikika Laloo Tariang, Department Of Library And Information Science, Dr. Mukesh Saikia, Librarian

Library Philosophy and Practice (e-journal)

The main purpose of the study is to investigate the state of preparedness, response and recovery strategy followed in the university library,Tezpur University, to protect and preserve library print collections from any potential disaster. Survey research method was adopted for the study. The researcher used interview and observation methods as tools to collect relevant data. Primary and secondary sources were also consulted. The study discusses briefly disaster, its types and importance of disaster management plan in university library to create awareness among library professionals and how to keep library print collections safe from any potential disaster, as a part of …


Growth And Development Of National Digital Library Of India Since Inception Under The Initiative Of Iit Kharagpur: A Comprehensive Study, Debdas Mondal Sep 2021

Growth And Development Of National Digital Library Of India Since Inception Under The Initiative Of Iit Kharagpur: A Comprehensive Study, Debdas Mondal

Library Philosophy and Practice (e-journal)

Abstract

The establishment of National Digital Library of India has been changed the dimension of digital library and made a remarkable milestone in the world of online information dissemination process .This article explores the current content of documents and learning resources and their growth from the year 2016 to 2021. This paper also includes the subject wise developments of various collections. It is also finds out the coverage of participatory institutional members which share their resources with NDLI. The increasing numbers of registered and active personal members have also been included in this article. Data are analyzed using suitable charts …


Information Seeking Behavior Of As-Syifa Boarding High School Students In Fulfilling Academic Tasks, Nurul K. Az-Zahra, Ike Iswary Lawanda Sep 2021

Information Seeking Behavior Of As-Syifa Boarding High School Students In Fulfilling Academic Tasks, Nurul K. Az-Zahra, Ike Iswary Lawanda

Library Philosophy and Practice (e-journal)

Academic tasks from teachers can stimulate students’ information needs. To fulfill it, students can search for information in different ways amongst the students. It is known at SMAIT As-Syifa Boarding School which is an Islamic-based boarding school, there are additional subjects of Islamic teachings that can lead to more diverse and broad information needs for students. It was also found that students’ needs and behavior in seeking information to fulfill tasks were not known. Moreover, the literature on information needs and information-seeking behavior in Islamic boarding schools that are available is still quite a few. This study discussed the information …


Library Management With Fayol's 14 Principles: Practical Insights, Parbat Chhetri Sep 2021

Library Management With Fayol's 14 Principles: Practical Insights, Parbat Chhetri

Library Philosophy and Practice (e-journal)

This study explores the practical application of Henri Fayol's 14 Principles of Management in the context of library management. Amid the evolving landscape of libraries, these principles offer a potential framework for optimizing operations and enhancing services. Through a document analysis of web resources, the researcher thoroughly examines each principle's adaptability to libraries. The study's purpose is to discern how these principles can effectively guide decision-making, workflow, and staff engagement within diverse library settings. While the findings shed light on the positive impacts of principle integration, it's important to note that the application may vary due to library-specific nuances. This …


The Copyright Trends In India, And The Level Of Copyright Awareness Among Academic Librarians, Anjaneya Reddy N M Sep 2021

The Copyright Trends In India, And The Level Of Copyright Awareness Among Academic Librarians, Anjaneya Reddy N M

Library Philosophy and Practice (e-journal)

Academic librarians often need to deal with copyright issues at their institutions while handling information resources, and they must have a clear understanding of copyright laws, practices, and its implications. This paper examines the copyright trends in India, and librarian’s familiarity with copyright laws and sources consulted to acquire copyright education. Copyright registrations in India are constantly increasing and copyright infringement cases are gradually decreasing. The study has shown impressive results that the majority of academic librarians (90.70%) are aware of copyright laws and their practice. Further, the study illustrates that the majority of librarians (63.27%) have only a basic …


Information Access Pattern Among The Library And Information Science Professionals In Coimbatore Region, K Ganapathy, R Jayabal Dr. Aug 2021

Information Access Pattern Among The Library And Information Science Professionals In Coimbatore Region, K Ganapathy, R Jayabal Dr.

Library Philosophy and Practice (e-journal)

This study is made to determine the Information Access Pattern among the Library and Information Science Professionals in Coimbatore Region. Survey method and the simple random sampling technique were used for this study. A survey was carried out amongst the full-time Library and Information Science (LIS) Professionals to ascertain their information access pattern for scholarly pursuits. The primary data was collected through questionnaires. A sample of 129 respondents selected randomly. The study was aimed to identify the gender wise and designation wise distribution, classification, and cataloguing code used and information sources and services available in the library. The findings of …


Content Analysis Of Library Websites Of Four Selected Universities Of Assam: A Comparative Study, Ramyajyoti Arandhara Aug 2021

Content Analysis Of Library Websites Of Four Selected Universities Of Assam: A Comparative Study, Ramyajyoti Arandhara

Library Philosophy and Practice (e-journal)

Library Websites are the mirror of a library, it showcases its profile, activities, services and whole things which is related to that library and its staff. Now a days it is very much important for any kind of libraries, it may be academic library, public library or a special library. This paper tries to analyze the content which is reflected in the websites of four University libraries of Assam. The name of these Libraries are Krishna Kanta Handiqui Library of Gauhati University, Central Library of Tezpur University, Lakshminath Bezbaroa Library of Dibrugarh University, and Dr. Suryya Kumar Bhuyan Library of …


An Effective Role Of A Library In The Development Of Faculty And Students: A Case Study Of Quaid-I-Azam Library, Dr. Ghulam Shabbir, Mr. Nusrat Ali Aug 2021

An Effective Role Of A Library In The Development Of Faculty And Students: A Case Study Of Quaid-I-Azam Library, Dr. Ghulam Shabbir, Mr. Nusrat Ali

Library Philosophy and Practice (e-journal)

A library is not only a collection of material, books, journals and other sources, but it is also responsible to educate its users with modern knowledge. A library plays a vital role in the development of society, faculty and students. It is basic essential to measure the role or development of a university through its libraries. Quaid-i-Azam Library is basically a group of 11 libraries that are working under the flagship of the University of Gujrat, Gujrat, Pakistan. It provides the access to its users of more than 134,000 books, 45,000 e-books, peer-reviewed journals, conference proceedings and articles through 17 …


Evaluation Of Digital Libraries To Improve Agile Library Services, Andi Asari Andi Samlawi, Djoko Saryono, Fathan Anisa Aug 2021

Evaluation Of Digital Libraries To Improve Agile Library Services, Andi Asari Andi Samlawi, Djoko Saryono, Fathan Anisa

Library Philosophy and Practice (e-journal)

This research aims to analyze digital library optimization to support the development of agile libraries.The development of agile libraries through the optimization of digital libraries is seen from the perception of convenience, perceived benefits, and acceptance of digital libraries by the user community.This research uses a qualitative approach. Data collection is done by purposive sampling technique.Triangulation is used to analyze data. The results show that the optimization of digital libraries for the development of agile library services is measured by ease of use in terms of systems that are easy to learn, easy to master, clear and easy to reach, …


Collection Management & Services Of Rajiv Gandhi University And Tripura University Libraries Of North East India: A Comparative Study, F Chanchin Mawia Aug 2021

Collection Management & Services Of Rajiv Gandhi University And Tripura University Libraries Of North East India: A Comparative Study, F Chanchin Mawia

Library Philosophy and Practice (e-journal)

The paper highlighted the collection management and services of the Rajiv Gandhi University (RGV) Library and the Tripura University (TU) Library. The study was anchored to investigate the type of users, kind of Library, staff strength, mode of acquisition, classification scheme, collection management, user satisfaction, and Library services. The study also gives information about the RGU Library and TU Library. A structured questionnaire was designed and randomly distributed to 100 respondents, where 95 responded questionnaires were received. The Library has its collection management policies for selection, acquisition, and other Library activities, as may be seen. Both departments are responsible for …


Comparative Study Of Academic Libraries Of Selected Higher Educational Institutions In Motihari City, Bihar (India), Anubhaw Kumar Suman, Dr. Madhu Patel, Atul Kumar Aug 2021

Comparative Study Of Academic Libraries Of Selected Higher Educational Institutions In Motihari City, Bihar (India), Anubhaw Kumar Suman, Dr. Madhu Patel, Atul Kumar

Library Philosophy and Practice (e-journal)

Purpose – This paper aims to know the library resources, library services and facilities provided by the higher education academic libraries to their users, find out their problems in delivering better services to users, followed by the best possible suggestions for overall improvement and development of the libraries of selected higher educational institutions in Motihari, Bihar.

Design/Methodology/Approach – To accomplish the objectives of the study, data has been collected through a structured questionnaire consisting of several questions keeping in mind the objectives of the study, followed by personal interviews with librarians or In-charge of the libraries and visits to the …


The Islamic College Libraries In Indonesia Facing Era 4.0: Analysis Of Challenges And Readiness, Rhoni Rodin Aug 2021

The Islamic College Libraries In Indonesia Facing Era 4.0: Analysis Of Challenges And Readiness, Rhoni Rodin

Library Philosophy and Practice (e-journal)

Era 4.0 is the era of the technological industrial revolution which will fundamentally change the paradigm of thinking and how to work. This paper aims to analyze how the readiness and challenges of Islamic higher education libraries in facing the 4.0 era. This type of research is a literature study. Literature studies can be obtained from various sources, journals, books, documentation, internet and libraries. while the data analysis used descriptive analysis method. The results show that the readiness and challenges of Islamic higher education libraries in Indonesia are not only prioritizing traditional roles by providing only physical facilities, but more …


Ddc-Wise Subject Mapping Of Ndli Indexed Multileveled, Multilingual Resources: A Special Reference With Indian Languages, Debasis Majhi, Sibsankar Jana, Amit Nath, Soumik Kerketta Jul 2021

Ddc-Wise Subject Mapping Of Ndli Indexed Multileveled, Multilingual Resources: A Special Reference With Indian Languages, Debasis Majhi, Sibsankar Jana, Amit Nath, Soumik Kerketta

Library Philosophy and Practice (e-journal)

The study helped with the subject mapping of the resources on 22 languages included in the Indian constitution that were indexed in the National Digital Library of India from 2018 and covering the different fields of arts and humanities, social sciences, science, engineering, technology, and history. The subject mapping is based on the Dewey Decimal Classification (DDC) 22nd edition. The relevant/required data was collected from the official website of the National Digital Library of India (https://ndl.iitkgp.ac.in/) on 4th April 2021, Sunday by browsing subject-wise.

(https://ndl.iitkgp.ac.in/result?q={"t":"subject","b":{"browse":"subject","filters":[]}}) and filtering one by one of 22 officially recognized Indian languages in the Indian constitution. …


Libraries And Intellectual Production In The Field Of Library & Information In The Centennial Of The Jordanian State: An Analytical Study, Omar Al Jaradat Jul 2021

Libraries And Intellectual Production In The Field Of Library & Information In The Centennial Of The Jordanian State: An Analytical Study, Omar Al Jaradat

Library Philosophy and Practice (e-journal)

This study aimed at shedding light on the progress of the library movement in the centenary of the Jordanian state, by defining the role of libraries and operative institutions in this field, in addition to measuring the reality of the published intellectual production of books and periodicals qualitatively, objectively, and temporally using the descriptive analytical approach (bibliometric). The beginning was from the library of al-Salt School Library in 1926, then followed by public and university libraries, represented by the University of Jordan Library in 1962, accompanied by the establishment of the first institute for teachers to grant a diploma, which …


Role Of Information And Communication Technologies (Icts) In Repackaging Indigenous Knowledge: A 21st Century Perspective, Franklyn Chibuike Azubuike (Cln), Theodora Chidera Aji Cln Jul 2021

Role Of Information And Communication Technologies (Icts) In Repackaging Indigenous Knowledge: A 21st Century Perspective, Franklyn Chibuike Azubuike (Cln), Theodora Chidera Aji Cln

Library Philosophy and Practice (e-journal)

The purpose of this paper is to discuss the role ICTs can play in repackaging of indigenous knowledge. An exploratory approach through extensive review of related literature was adopted for this study. Conceptual framework was developed to understand indigenous knowledge and the ways it can be documented and communicated by packaging and repackaging it for preservation and consequent dissemination from generation to generation. This paper found out that ICT tools and techniques can be leveraged on for the efficient acquisition, documentation/preservation, transmission or communication of age long customs and traditions summed up as indigenous knowledge in order to impact decision …


Perception And Participation Of Faculty Members In Collection Development: A Comparative Study Of Five Universities In North India, Har Singh, Prof. Preeti Mahajan Jul 2021

Perception And Participation Of Faculty Members In Collection Development: A Comparative Study Of Five Universities In North India, Har Singh, Prof. Preeti Mahajan

Library Philosophy and Practice (e-journal)

The study's objective was to investigate the faculty members' (FM) awareness, perception, participation in collection development, and satisfaction from the library collection in selected university libraries of North India. The questionnaire method was used to collect the data (which included dichotomous questions and a five-point Likert scale) from the faculty members (FMs) of all disciplines from five universities of Northern India, i.e., Maharishi Dayanand University (MDU) (Rohtak) and Kurukshetra University (KU) (Kurukshetra) from the State, of Haryana Panjab University (PU) from Union Territory of Chandigarh and Punjabi University (PbiU) (Patiala) and Guru Nanak Dev University (GNDU) (Amritsar) from the state …


Principals’ Management Of Library Resources And Teachers’ Lesson Preparation Practices In Secondary Schools: A Predictive Evaluation, Valentine Joseph Owan, Rosemary O. Osim Ph.D., Emanghe E. Emanghe Ph.D., Eyiene Ameh Ph.D., John Asuquo Ekpenyong Jun 2021

Principals’ Management Of Library Resources And Teachers’ Lesson Preparation Practices In Secondary Schools: A Predictive Evaluation, Valentine Joseph Owan, Rosemary O. Osim Ph.D., Emanghe E. Emanghe Ph.D., Eyiene Ameh Ph.D., John Asuquo Ekpenyong

Library Philosophy and Practice (e-journal)

The literature is predominated by studies seeking to clarify the extent of the availability, functionality, accessibility and/or utilisation of library materials in schools at various levels. The extent of principals' management of library resources and their contribution to the lesson preparation activities of teachers seems to have been under-researched. In bridging the gap, the current study was designed to assess the extent and contribution of principals’ management of library resources to teachers’ lesson preparation practices. Six specific objectives were of interest to the researchers. The quantitative research method, following the ex-post facto research design, was adopted. The stratified proportional random …


Electronic Theses: Why Pakistan Is Lagging Behind, Abid Hussain Mr Jun 2021

Electronic Theses: Why Pakistan Is Lagging Behind, Abid Hussain Mr

Library Philosophy and Practice (e-journal)

Purpose

The paper aimed to extract and analyze the work of Pakistan Research Repository (A theses portal of Higher Education Commission, Pakistan. Quantitative research has been carried out to describe the purpose and scope of the Pakistan Research Repository and its contribution to the research arena. A center measurement has also been brought into use to make it more effective and efficient to inquire about the contents being shown to the researchers of Pakistan and abroad.

Design/methodology/approach

The article focuses on quantitative and critical analysis of Pakistan Research Repository. A multi-tier research design was used to know about PRR. The …


Marketing Spreads Its Wings In Library Services A Study Of Role And Strategies Of Marketing Information Products And Services, Mukesh Kumar Jha , Manohar Parrikar Institute For Defence Studies And Analyses, New Delhi, India, Shriram Pandey , Banaras Hindu University, Varanasi Jun 2021

Marketing Spreads Its Wings In Library Services A Study Of Role And Strategies Of Marketing Information Products And Services, Mukesh Kumar Jha , Manohar Parrikar Institute For Defence Studies And Analyses, New Delhi, India, Shriram Pandey , Banaras Hindu University, Varanasi

Library Philosophy and Practice (e-journal)

In a globalized world where library and information services remain as one of the most important assets of the knowledge schemes, the marketing of library and information services has become an important professional medium to reach out to the end-users. Marketing has spread its wings to the library and information science and its strategies are proving very helpful in managing these knowledge systems. This paper focuses on the role of marketing strategies and examines the concept of 7Ps (Product, Promotion, Price, Place, People, Process and Physical Evidence) and also discusses library marketing through website outreach and client base. The paper …