Social and Behavioral Sciences Commons^™

Designing The Future: The Influence Of Lloyd J. Reynolds On American Product Innovation, Bander Qadan

University Honors Theses

This research inquiry will explore how critical advances in American design products and consumerism can be traced back to the late Lloyd J. Reynolds and the silent yet powerful influence he has had on a generation of students, such as the innovative pioneer, Steve Jobs. Lloyd J. Reynolds was a renowned calligrapher and teacher at Reed College. The inquiry is structured chronologically, leading to Apple's 2022 valuation of about two trillion dollars. Four significant areas will be examined to trace this trajectory. Firstly, the paper examines the effects of calligraphy/typography on Lloyd J. Reynolds. Secondly, it delves into Steve Jobs’ …