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Social and Behavioral Sciences Commons

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Agricultural and Resource Economics

Macalester College

2012

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What Factors Influence Consumers’ Decisions To Purchase Energy Star Appliances?, Rosamond Mate May 2012

What Factors Influence Consumers’ Decisions To Purchase Energy Star Appliances?, Rosamond Mate

Economics Honors Projects

This paper examines how differences in operating costs and market availability affect ownership of Energy Star dishwashers and clothes washers. I use logistic regressions and data from the 2009 Residential Energy Consumption Survey and the EPA’s Energy Star program to quantify these effects. Results indicate that controlling for temporal changes is very important; after doing so I find that differences in availability of efficient appliances do not affect ownership patterns. Overall, the frequency of appliance use does not increase the household’s responsiveness to electricity prices, which suggests that consumers do not fully value efficiency when choosing among appliances.