Databases and Information Systems Commons^™

Marketing The Mountain State: A Large N Study Of User Engagement On Twitter, Kirk Richardson

Capstone Projects – Politics and Government

Much of the evolving research on the use of social media in destination marketing emphasizes how information diffusion influences the reputational image of place. The present study uses Twitter data to focus on the relative differences in user engagement across discrete account types. Specifically, this is done to examine how the official destination marketing organization of Montana—the Montana Office of Tourism (MTOT)—performs relative to other account types. Several regression analyses conducted on Twitter data associated with an ongoing MTOT place branding campaign reveal that tweets sent from ‘official’ accounts are more likely to be retweeted, and are estimated to receive …

What Are People Tweeting About Zika? An Exploratory Study Concerning Its Symptoms, Treatment, Transmission, And Prevention, Michele Miller, Tanvi Banerjee, Roopteja Muppalla, William L. Romine, Amit Sheth

Kno.e.sis Publications

Background: In order to harness what people are tweeting about Zika, there needs to be a computational framework that leverages machine learning techniques to recognize relevant Zika tweets and, further, categorize these into disease-specific categories to address specific societal concerns related to the prevention, transmission, symptoms, and treatment of Zika virus.

Objective: The purpose of this study was to determine the relevancy of the tweets and what people were tweeting about the 4 disease characteristics of Zika: symptoms, transmission, prevention, and treatment.

Methods: A combination of natural language processing and machine learning techniques was used to determine what people were …

Social Media Strategies For Increasing Sales, Loretta N. Ezeife

Walden Dissertations and Doctoral Studies

Social media have transformed business commerce and consumer communication, yet organizational leaders lack clear strategies for using social media platforms to their advantage. The purpose of this qualitative multicase study was to explore social media marketing strategies for increasing sales. The relationship marketing conceptual framework grounded this study. Data collection included semistructured interviews with 5 organizational leaders from 5 different organizations in the San Francisco, California, Bay Area and a review of participants’ documents including marketing materials, social media posts, and published sales reports. Data analysis included coding, categorization, and identification of major themes. The thematic assessment approach revealed 5 …

Infodemiology For Syndromic Surveillance Of Dengue And Typhoid Fever In The Philippines, Ma. Regina Justina E. Estuar, Kennedy E. Espina

Department of Information Systems & Computer Science Faculty Publications

Finding determinants of disease outbreaks before its occurrence is necessary in reducing its impact in populations. The supposed advantage of obtaining information brought by automated systems fall short because of the inability to access real-time data as well as interoperate fragmented systems, leading to longer transfer and processing of data. As such, this study presents the use of realtime latent data from social media, particularly from Twitter, to complement existing disease surveillance efforts. By being able to classify infodemiological (health-related) tweets, this study is able to produce a range of possible disease incidences of Dengue and Typhoid Fever within the …