Databases and Information Systems Commons^™

Trust Perceptions Of Online Travel Information By Different Content Creators: Some Social And Legal Implications., Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens

Carmen Cox

Consumers are increasingly turning to the online environment to provide information to assist them in making purchase decisions related to travel products. They often rely on travel recommendations from different sources, such as sellers, independent experts and, increasingly, other consumers. A new type of online content, user-generated content (UGC), provides a number of legal and social challenges to providers and users of that content, especially in relation to areas such as defamation, misrepresentation and social embarrassment. This paper reports research that examined the level of trustworthiness of online travel information from these different sources. The study used a survey of …

A Heuristic Algorithm For Trust-Oriented Service Provider Selection In Complex Social Networks, Guanfeng Liu, Yan Wang, Mehmet A. Orgun, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In a service-oriented online social network consisting of service providers and consumers, a service consumer can search trustworthy service providers via the social network. This requires the evaluation of the trustworthiness of a service provider along a certain social trust path from the service consumer to the service provider. However, there are usually many social trust paths between participants in social networks. Thus, a challenging problem is which social trust path is the optimal one that can yield the most trustworthy evaluation result. In this paper, we first present a novel complex social network structure and a new concept, Quality …

Trust Model For Semantic Sensor And Social Networks: A Preliminary Report, Pramod Anantharam, Cory Andrew Henson, Krishnaprasad Thirunarayan, Amit P. Sheth

Kno.e.sis Publications

Trust is an amorphous concept that is becoming Increasingly important in many domains, such as P2P networks, E-commerce, social networks, and sensor networks. While we all have an intuitive notion of trust, the literature is scattered with a wide assortment of differing definitions and descriptions; often these descriptions are highly dependent on a single domain or application of interest. In addition, they often discuss orthogonal aspects of trust while continuing to use the general term “trust”. In order to make sense of the situation, we have developed an ontology of trust that integrates and relates its various aspects into a …

Trust In Social And Sensor Networks, Pramod Anantharam, Krishnaprasad Thirunarayan, Cory Andrew Henson, Amit P. Sheth

Kno.e.sis Publications

Trust can be defined as the perception of the trustor about the degree to which the trustee would satisfy an expectation about a transaction constituting risk. Trust plays a pivotal role when the risk in believing incorrect information is high. With Web 2.0 where user generated content and real time interactions dominate, the openness of data contribution may hinder the quality of information we can get.

Virtual World Commerce Adoption (Vwca) : A Case Study Of Second Life Investigating The Impacts Of Perceived Affordances, Trust, And Need Satisfaction, Kamolbhan Olapiriyakul

Dissertations

Virtual worlds are computer-simulated worlds in which multi-players can simultaneously interact in a rich graphical environment. The development of virtual worlds, along with the massive growth of users, creates opportunities for business organizations. This dissertation involves many studies regarding virtual world adoption in business by virtual consumers.

Most of the research in Information Systems (IS) was conducted investigating factors influencing technology adoption, such as ease of use and usefulness, subjective norms and behavioral controls, self-efficacy, performance and effort expectancy, flow, etc. However, most of these research studies focused neither on design aspects related to affordances nor users' goal-oriented behaviors, such …